partnerships
Jackpot Aggregator Boosts Kings Media LTD

The SOFTSWISS Jackpot Aggregator is set to launch unique and tailored jackpot campaigns for Kings Media LTD, the parent company of King Billy Casino. Spanning both King Billy casinos (Curacao & MGA licensed), these campaigns aim to elevate gaming experience, creating an exclusive and thrilling game environment that amplifies player satisfaction, cultivates loyalty, and drives revenue growth.
The SOFTSWISS Jackpot Aggregator features three unique prize levels: Sword Jackpot, Shield Jackpot, and Crown Jackpot. King Billy Casino players have the chance to participate and compete for daily jackpots across all 7,000+ slot games of the operator. It must be noted that King Billy Curacao and MGA brands maintain separate jackpot totals.
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “The Jackpot Aggregator represents more than just a solution. It’s an innovation geared towards amplifying operator capacity to bolster player engagement and elevate the quality of their online gambling experience. Our team delivers unparalleled support throughout every stage, from campaign inception to implementation.”
Andrii Morozov, Kings Media LTD Head of Product, adds: “Our new ‘Royal Jackpots’ feature is an important milestone for us. In collaboration with SOFTSWISS, we’ve streamlined a multi-tiered jackpot system that will open new avenues of growth and bring casino players together in an unprecedented way. All of us at King Billy are excited to be a part of this!”
The SOFTSWISS Jackpot Aggregator has showcased its prowess in orchestrating jackpot campaigns on a grand scale, demonstrating its robust expertise. Cleopatra Group, with its six well-known online casinos, was the first to have this privilege. Building upon this success, the SOFTSWISS Jackpot Aggregator further extended its capabilities by steering jackpot campaigns at all casinos within Enchant Affiliates.
The SOFTSWISS Jackpot Aggregator team will be present at the SBC Summit Barcelona 2023, offering insights into their latest developments and fostering discussions with current and potential clients.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
About Kings Media LTD
Kings Media is the parent company of King Billy Casino, one of the fastest-growing and most awarded online operators in the world. King Billy, launched in 2017, has 25+ awards and distinctions in its 6-year history, including AskGamblers Best New Casino, AskGamblers Best Casino, iGB Awards Best Affiliate Program and several short-lists for its customer services and marketing campaigns.
The doubly licensed (Curacao & MGA) casino, which is available in 4 languages (English, French, German and Finnish), has created a superb user experience around the myth of King Billy and his Kingdom and treats all its players with the respect and attention they deserve. King Billy motto: “Play Long & Prosper!”.
bingo
ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites
The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.
Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.
The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.
The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.
With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”
For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.
This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.
ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.
The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.
Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.
For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.
Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”
The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.
Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”
The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.
Africa
Gaming Corps Expands African Presence with KingMakers Partnership

Gaming Corps signs a deal with leading African gaming platform, KingMakers.
Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.
The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.
KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.
The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.
Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.
Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”
Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.
Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.
Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”
The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.
partnerships
Booming Games Expands UK Reach with 32Red Partnership

Booming Games is pleased to announce the launch of its game portfolio on 32Red, one of the UK’s premier online casino brands and a part of the Kindred Group.
This collaboration marks a significant step in Booming Games’ UK market expansion and underscores the company’s commitment to delivering premium slot content to top-tier operators.
Through this partnership, 32Red players will gain access to a carefully curated portfolio of high-performing titles, including Burning Classics, Buffalo Hold and Win Extreme, Cash Pig, and Dynamite Trio. These games are renowned for their stunning graphics, immersive soundtracks, and cutting-edge mechanics—bringing a world-class gaming experience straight to players’ fingertips.
Booming Games continues to strengthen its global footprint, with this latest partnership reinforcing its position as a leading provider of innovative slot games in the UK and beyond.
Aaron Axisa, Head of Sales at Booming Games, said: ”We’re thrilled to partner with 32Red, a leading name in the UK gaming market. This collaboration allows us to bring our high-quality, innovative slots to a wider audience, and we’re confident that 32Red players will enjoy our engaging title,”
Allana Hart, Senior Casino Content Manager at 32Red, said: “We’re very pleased to partner with Booming Games and bring their high-quality content to our players. At 32Red, we’re always looking to enhance our offering with providers who share our commitment to excellence and innovation. This collaboration adds real value to our platform, and we look forward to seeing how our players engage with Booming’s impressive portfolio.”
The post Booming Games Expands UK Reach with 32Red Partnership appeared first on European Gaming Industry News.
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