Homa appoints Henry Lowenfels as its new President and Chief Business Officer

Homa, the world’s leading mobile game publisher, is pleased to announce the appointment of Henry Lowenfels as its new President and Chief Business Officer (CBO).

With extensive experience in the mobile gaming industry and a strong track record, Henry will join Homa’s executive team contributing to the company’s growth and achievement of strategic plans.

Henry boasts extensive experience in the gaming industry, having held leadership roles in key companies such as Senior Vice President of Business Development at Scopely and Chief Product Officer at OneTeam Partners. He joined Scopely in its early stages in 2012 and made his way to the executive team playing a vital role in the company’s development, culminating in its $4.9 billion acquisition by Savvy Games Group in 2023. Over his eight-year tenure at Scopely, Henry’s contribution was instrumental in reshaping the company’s publishing approach and securing significant licensing deals for popular IPs like Monopoly Go!, Star Trek™ Fleet Command, Walking Dead: Road to Survival, and WWE Champions. He also led the Corporate Development team through important M&A deals including the acquisition of Digit Games and FoxNet, and fostered Scopely’s strong developer ecosystem, partnering with studios across four continents. These include renowned names like IUGO, Boss Fight, Mediatonic, and Aquiris, thereby solidifying the company’s industry presence. Furthermore, during his time at OneTeam Partners, he was responsible for overseeing video game and web3 product strategy and business development of the company, growing the business from a $300 million valuation when he joined to a $1.9 billion exit just over two years later.

Leveraging his strong background in business development and publishing, Lowenfels will support Homa in enhancing organizational performance and growth through strategic partnerships. His contributions will help drive the company’s vision and strengthen its positioning as a leading player in the mobile gaming industry, with a focus on innovation and emerging genres such as hybridcasual, a field in which the company has already taken significant steps. Homa recently doubled down its hybridcasual division and is strengthening its cutting-edge tech platform “Homa Lab” for empowered hybridcasual publishing.

“We are delighted to welcome Henry to our team” stated Daniel Nathan, Founder & CEO at Homa. “We’re confident that his extensive experience in the entertainment industry and his business development approach will have an important positive impact on the growth of the company. We look forward to working closely with him to push the boundaries of mobile gaming and continue empowering game creators and ourselves to create chart-topping games”.

Lowenfels has also expressed his excitement to join Homa and contribute to its continued success. “Homa is a pioneering force in the mobile gaming industry, and I am honored to become part of this growing, disruptive and ambitious team,” said Henry. “The company is undergoing an amazing expansion stage right now and I’m excited to contribute to it and further position Homa as a leader in the gaming space.”

With Lowenfels’ appointment, Homa continues its commitment to hiring top talent to drive growth, innovation, and disruption in the mobile gaming industry.

*Homa currently offers various roles and invites those interested to check out the open positions on its website.