Industry News
United Kingdom Video Games Studio Numbers Rise and Employment Surges As New Research Identifies Regional Hubs

TIGA’s Making Games in the UK 2023 report also reveals increases in tax revenues and investment and showcases the games industry’s contribution to the Levelling Up agenda
Employment in the United Kingdom’s games development sector has surged by 11.4 per cent while studio numbers have increased by almost 18 per cent according to new figures released today by TIGA, the trade association representing the United Kingdom (UK) video games industry.
During the period from December 2021 and April 2023, wider games industry employment, tax revenues and investment also grew markedly.
The findings come from TIGA’s definitive report on the state of the UK video games industry, Making Games in the UK 2023 (TIGA, 2023), which is based on an extensive survey of UK games businesses with analysis by Games Investor Consulting.
TIGA’s research shows that in the period from December of 2021 to April of 2023:
- The number of creative staff in studios surged by 15.2 per cent and at an annualised rate of 11.4 per cent from 20,975 in December 2021 to 24,155 full-time and full-time equivalent staff in April 2023. The total workforce including freelancers grew to 25,026.
- The number of jobs indirectly supported by studios in the supply chain rose from 38,348 to 44,162.
- Studio numbers grew from 1,528 to 1,801, an increase of 17.8 per cent.
- Combined direct and indirect tax revenues generated by the sector for the Treasury are estimated to have increased from £1.2 billion to £1.5 billion.
- Annual investment by studios rose from £1.3 billion to £1.66 billion.
- The game development sector’s annual contribution to UK gross domestic product increased from £2.9 billion to £3.68 billion.
“The UK video games development sector is powering ahead,” the Chief Executive Officer for TIGA, Dr Richard Wilson, OBE, said. “Employment is soaring and studios are continuing to hire at near record rates. With high growth games studios in many regions, the sector is supporting economic growth across the UK.
“Our sector’s outstanding long-term prospects are underpinned by strong consumer demand, rising foreign direct investment, which is attracted by our highly skilled workforce and Video Games Tax Relief, which reduces the cost of games development.
“If the UK is to win an even larger share of the growing market for video games, then the UK government should enhance the generosity of our Video Games Tax Relief (soon to be transformed into a Video Games Expenditure Credit), introduce a Video Games Investment Fund to help more small studios to scale up and establish an Industrial Secondments Programme to drive skills development.”
Meanwhile, the TIGA report has highlighted that almost 80 per cent of the UK’s games development workforce is located outside of London. While London employs over 22 per cent of the games development workforce across 587 companies, 77 per cent of all games development staff in the UK are employed outside of the capital. While approximately one-fifth of development staff are located in the South East of England, the third, fourth and fifth largest centres of games development by headcount are the North West of England, the West Midlands and Scotland, respectively.
Including indirect staff, games development companies support over 53,000 jobs outside of London. In percentage terms, the strongest headcount growth over the period December of 2021 to April of 2023 was found in the North East (45.7 per cent), Yorkshire and Humber (33.9 per cent) and Northern Ireland (33.5 per cent).
UK regions | 2023 share of UK development workforce |
London | 22.4% |
South East | 19.9% |
North West | 12% |
West Midlands | 10% |
Scotland | 9.1% |
East of England | 6.7% |
Yorkshire & Humber | 5.8% |
North East | 5.4% |
East Midlands | 4.9% |
South West | 2.5% |
Northern Ireland | 0.7% |
Wales | 0.6% |
“While London employs over 22 per cent of the games development workforce across 587 companies, 77 per cent of all games development staff in the UK are employed outside of the capital,” Wilson said. “Approximately one-fifth of development staff are located in the South East of England, while the third, fourth and fifth largest centres of games development by headcount are the North West of England, the West Midlands and Scotland, respectively.
“Including indirect staff, games development companies support over 53,000 jobs outside of London. In percentage terms, the strongest headcount growth over the period December 2021 to April 2023 was found in the North East (47.5 per cent), Yorkshire and Humber (33.9 per cent) and Northern Ireland (33.5 per cent).
“The video games industry has immense potential to contribute to the Levelling Up agenda, not least due to the 44,000 people working in the games supply chain, which is mostly based outside of London. Providing high-skilled employment opportunities, the sector has established strong creative industry clusters right across the UK.”
“TIGA’s research illustrates the video games industry’s strong potential to drive regional economic growth,” the Chairman for TIGA and the Chief Executive Officer and Creative Director for Rebellion, Jason Kingsley, OBE, said. “My personal experience at Rebellion Developments further reinforces this notion as our studios actively contribute to the economic expansion of cities and regions such as Liverpool, Oxford, Warwick and Yorkshire. By enhancing Video Games Tax Relief, improving access to finance and bolstering skills development, we can empower and fortify the UK’s video games clusters, thus making a positive impact on the overall economy of the country.”
The findings in this press release come from TIGA’s definitive report on the state of the UK video games industry, Making Games in the UK 2023 (TIGA, 2023), which is based on an extensive survey of UK games businesses, with analysis by Games Investor Consulting.
Research methodology
Games Investor Consulting in conjunction with TIGA and its partners conducted surveys concluding in July of 2008, September of 2010, November of 2011, December of 2012, December of 2013, December of 2014, March of 2016, November of 2017, November of 2018, April of 2020, December of 2021 and April of 2023 of all known games companies involved in the creation of games (including developers, publishers, publisher studios, service companies and broadcasters with games divisions) in the UK. Assessments of every database entry are made on a company-by-company basis with strict vetting and verification rules to ensure each entry is discrete (to prevent duplication via subsidiary or parent companies) and confirmed to be active in games development. The survey counts staff working in development and development support roles in games studios, games publishers and development service companies. A broad array of additional data is also captured including studio location, primary platform focus and company ownership structure as well as company start-ups and exits/closures.
Games development
Games development is defined as including all production staff, QA, support, localisation and technical staff but excludes admin, finance, sales, marketing and commercial staff not directly involved with games production. Full-time equivalent staff comprise multiple part-time staff aggregated based on typical usage throughout a year to represent a single full-time employee.
Industry News
Evoke Announces the Establishment of a New Technology Committee

Evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, announced the establishment of a new Technology Committee of the Board effective immediately.
The Committee will be chaired by Independent Non-Executive Director Susan Standiford. Non-executive Directors Limor Ganot and Ori Shaked will also be members of the Committee.
The Committee will provide Board-level oversight of evoke’s major technology investments and initiatives, ensuring alignment with business strategy, risk management and operational effectiveness.
Jon Mendelsohn, Chairman of evoke, said: “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our Technology Committee will play an important role in strengthening the Board’s governance and long-term strategy development. The Committee will focus on providing transparency and insight across our product, technology, data and operational initiatives as well as informing the Board and executive leadership on technology trends with the potential to shape the Group’s long-term competitive advantages.”
The post Evoke Announces the Establishment of a New Technology Committee appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – May 19-25

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.
The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.
Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.
New Partnerships
Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.
SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.
The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.
Industry Awards
Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025

Betsson Group has been nominated in 14 categories at the Women in Gaming Diversity & Employee Wellbeing Awards 2025, hosted by Clever Duck Media. These include five company-wide nominations and nine individual nominations for eight of its employees.
These annual awards celebrate excellence in equality, diversity, inclusion and employee wellbeing across the global gaming industry. Since its launch in 2010, the event has solidified its position as one of the global gaming industry’s most respected diversity accolades.
The categories in which Betsson Group and its employees have been shortlisted include:
Company Category Nominations:
Best Diverse Place to Work
Community Engagement
Company of the Year (Operator)
Diversity & Inclusion
Great Place to Work Award
Individual Category Nominations:
Affiliate Leader – Shakyra Jonsson
Employee of the Year (Operator) – Lisa Mifsud
Excellence in Customer Service – Gabriella Larsson
HR Champion (Operator) – Tamara Klibadze
Innovator – Lena Nordin
Inspiration of the Year (Operator) – Lena Nordin
Positive Role Model of the Year (Operator) – Lara Lombardi
Star of the Future (Operator) – Jessica Carrillo Miranda
Young Leader of the Year (Operator) – Chellyanne Cassar
These nominations reflect the company’s ongoing dedication to creating a workplace where employees feel valued, respected and empowered to succeed. At Betsson Group, diversity, equity and inclusion are more than buzzwords; they are embedded in the company’s culture, values and daily actions. In previous years, Betsson has been recognised at the WiG Diversity Awards for Best Diverse Place to Work (2022 and 2024), Company of the Year (2019 and 2022) and for Diversity & Inclusion (2021). For the individual categories, Betsson employees have previously won Excellence in Customer Service, Star of the Future and Young Leader of the Year.
The post Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025 appeared first on European Gaming Industry News.
-
Asia4 weeks ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Press Releases4 weeks ago
Discover ELA Games’ New Magical World With Rabbit Winpot Deluxe!
-
Latest News2 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Latest News2 weeks ago
That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Brazil4 weeks ago
Playson eyes extended Brazil reach through Cactus Gaming integration
-
Africa4 weeks ago
SOFTSWISS Steps Onto The South African Tech Stage
-
Africa4 weeks ago
World Sports Betting Partners with Comrades Marathon Association
-
Asia4 weeks ago
Parimatch renews commitment to Southeast Asia at SiGMA Manilla