partnerships
Gold standard: Livespins joins forces with Golden Rock

Livespins’ streamers are getting ready to fire up the reels on games from popular studio, Golden Rock, after the award-winning provider integrated the developer’s full suite of titles into its portfolio for the first time.
The partnership will allow Livespins superstar streamers to use Golden Rock’s titles in their broadcasts to players, who can not only tune in to watch the action unfold but also get directly involved by betting behind the streamer.
This creates a group bet and shared experience but with each player able to select their own bet and number of spins.
While watching and betting behind the explosive gameplay across titles such as Remember Remember, Big Bad Beasts and Bonus Only is incredibly exciting, social interaction is baked into the Livespins experience with players able to chat with the streamer and each other throughout.
Not only that, but they can also drop reactions, emojis and even gifs in the chat function. This means a fun experience regardless of whether their bet comes home or not.
This is taken to the next level with Livespins’ Lightning Drop and Lightning Races – these are must-drop jackpots and tournaments that add another dimension to the player experience while super-charging dwell time and retention.
For Golden Rock, this partnership with Livespins allows it to deliver its games to operators in an entirely new way, and for more players than ever before to experience what it has to offer through the channel of streaming.
Offering this unique way of delivering content to players saw Livespins take home the award for Innovation in Slot Provision at this year’s EGR B2B Awards.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Golden Rock’s games are great fun and perfect for streaming thanks to the explosive gameplay they deliver. Our streamers are already chomping at the bit to use its titles in their broadcasts.
“This is a great partnership for Golden Rock as it can get its games live with more operators than ever before and put these games in front of those lucrative but heard to reach Millennial and Generation Z audiences.
“Because Livespins sits within the casino lobby, players are protected by all the responsible gambling mechanics the operator is required to offer under its international and local licences.
“For Golden Rock and for the operators that add Livespins, this allows them to leverage the huge popularity of streaming in a way that is responsible, compliant and most importantly, sustainable.”
Gary Francis, Head of Sales and Marketing at Golden Rock , added: “The demand for casino streaming content is frankly insane and in Livespins we have a product that allows Golden Rock to capitalise on this while increasing our operator distribution and introducing our games to new player audiences.
“This makes it one of the most important partnership deals we have signed and we look forward to seeing its streamers fire up the reels on our titles and for players to join them on the thrill ride they provide.”
Andreas Krannich
CBF Extends Exclusive Integrity Partnership with Sportradar

The Brazilian Football Confederation (CBF) and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport.
Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organized annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.
The renewal of the partnership comes at an important time in the fight against match-fixing. According to the Integrity in Action 2024 Global Analysis & Trends published by Sportradar in early 2025, the number of matches suspected of being manipulated worldwide fell by 17% in 2024. Notably, in 2024, Brazil experienced a significant decline in the number of suspicious soccer matches, with 53 fewer cases detected – a decrease of 48% – compared to the previous year.
Ednaldo Rodrigues, President of the CBF, said: “Strengthening the integrity of Brazilian football is a priority for this administration, and the renewal of this partnership further reinforces our commitment to this mission. The work of the CBF’s Integrity Unit, in collaboration with Sportradar, will complement monitoring by FIFA and result in more than 10,000 Brazilian football matches being covered this season. It’s an impressive and symbolic milestone that makes us very proud. This is a partnership that has been bearing fruit and has been crucial in the fight against match-fixing, ensuring a fairer and safer environment for the sport.”
Andreas Krannich, Executive Vice President of Integrity & Regulatory Services at Sportradar, said: “We have built a strong collaboration with CBF to reinforce the integrity of Brazilian football. With this new agreement, Sportradar is providing the most comprehensive coverage Brazilian football has ever had. We are very pleased to continue this partnership with one of the world’s most-renowned football organizations.”
The continuing partnership with CBF, which began in 2018, underscores Sportradar’s commitment to protecting global football from potential integrity threats. This effort joins existing agreements established with leading football organizations including CONMEBOL, FIFA, UEFA, the Asian Football Confederation (AFC), and the Colombian Football Federation (FCF), as well as more than 270 other sports organizations and government authorities.
The post CBF Extends Exclusive Integrity Partnership with Sportradar appeared first on Gaming and Gambling Industry in the Americas.
AWARE Inc
SCCG Expands Partnership with AWARE

SCCG Management has announced an expanded partnership with AWARE Inc., a global leader in biometric verification software. Under this new agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry.
AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud, and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.
Stephen Crystal, Founder & CEO of SCCG Management, said: “This partnership allows us to give gaming operators access to the most advanced identity technology available. AWARE’s biometrics are not only powerful and compliant—they’re designed for real-world implementation across global gaming platforms. It’s a game-changer for operators focused on long-term success.”
AWARE’s technology supports a range of mission-critical functions including age and ID verification, multi-factor authentication, and ongoing fraud prevention. Operators can deploy these tools to streamline KYC processes while maintaining rigorous regulatory standards across jurisdictions.
In addition to biometric verification, AWARE’s full suite includes complementary solutions such as document authentication and geolocation—further strengthening the integrity of gaming platforms operating in a diverse and evolving compliance landscape.
Through this preferred reseller agreement, SCCG will work closely with operators to implement AWARE’s tools across sports betting, iGaming, social casino, sweepstakes, tribal, and regulated gaming markets—bridging technology and compliance with a player-first approach.
The post SCCG Expands Partnership with AWARE appeared first on Gaming and Gambling Industry in the Americas.
Asia
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.
Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.
“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.
“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.
This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.
The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.
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