partnerships
APAJO Launches Partner Status – Evolution, IGT and Playtech the First to Join
The Portuguese Online Gambling Association (APAJO), which represents operators holding a local national license, has created a new membership status, Effective Partner. This development is intended to allow companies other than operators but that work within the Portuguese online gambling and betting space, namely technological and service providers, to participate and contribute to the association’s efforts.
“APAJO aggregates industry organizations that work towards a safe, sustainable and successful online gambling environment,” the Board President for APAJO, Ricardo Domingues, said. “We have always been open to Portuguese license holders but felt for some time that our ambitions could be shared by other industry organizations and benefit from additional and diverse contributions.
“We are very proud and happy to welcome Evolution, IGT and Playtech, all leaders in this business who have been supportive of the concept from the beginning, as the first partners of APAJO. Other entities have also expressed interested to come on board and we hope to announce further partners in the coming months.”
“As a market leader, Evolution’s goal is, as ever, to ensure we are present from day one in all newly-regulated markets,” the Europe Chief Business Development Officer for Evolution, Nicholas Peters, said. “This partnership is a great step towards maintaining this ambition. Our experience has shown that an ongoing dialogue and collaboration among suppliers, operators and regulators before launching a new market has led to jurisdictions implementing a sustainable infrastructure that promotes player engagement and safety. We look forward to working with all associated parties within APAJO and establishing positive, mutually beneficial long-term relationships.”
“As a company that has a long history in supporting a well-regulated industry, IGT is pleased to advance the Portuguese Online Gambling Association’s mission via our Effective Partner membership,” the Senior Vice-President, Chief Compliance and Risk Management Officer for IGT, Luke Orchard, said. “APAJO plays a critical role in shaping a positive play environment for players, suppliers and operators across Portugal and protecting the long-term success of the iGaming sector.”
“Playtech is delighted to join APAJO and collaborate with both local operators and our international peers to support growth of the sector in Portugal,” the Head of Regulatory Affairs for Playtech, Charmaine Hogan, said. “As a well-established B2B gambling technology supplier in Portugal, we have been delivering a diverse and entertainment-led offering across many verticals as well as our safer gambling data analytics and artificial intelligence tools in the market. As a formal member, we are excited to contribute our insights and expertise with the industry and join forces to foster a sustainable and safe online gambling industry.”
The Portuguese licensed market has been growing steadily since its launch in mid-2016, namely by attracting users that were previously with black market operators and also via the natural migration of consumers from land-based to online products. The latest study (July of 2023) from Aximage on Portuguese users online gambling habits shows the percentage of users playing exclusively in the licensed environment (in opposition to playing also or exclusively in the unlicensed environment) seems to be hitting a ceiling around 60% and APAJO expects that, through constructive dialogue between legislator, regulator, industry, consumers, scientific and technical experts as well as other stakeholders, the local industry can continue to evolve and provide a safe and entertaining environment for Portuguese gambling consumers.
Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.
Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.
Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.
Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
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