partnerships
APAJO Launches Partner Status – Evolution, IGT and Playtech the First to Join
The Portuguese Online Gambling Association (APAJO), which represents operators holding a local national license, has created a new membership status, Effective Partner. This development is intended to allow companies other than operators but that work within the Portuguese online gambling and betting space, namely technological and service providers, to participate and contribute to the association’s efforts.
“APAJO aggregates industry organizations that work towards a safe, sustainable and successful online gambling environment,” the Board President for APAJO, Ricardo Domingues, said. “We have always been open to Portuguese license holders but felt for some time that our ambitions could be shared by other industry organizations and benefit from additional and diverse contributions.
“We are very proud and happy to welcome Evolution, IGT and Playtech, all leaders in this business who have been supportive of the concept from the beginning, as the first partners of APAJO. Other entities have also expressed interested to come on board and we hope to announce further partners in the coming months.”
“As a market leader, Evolution’s goal is, as ever, to ensure we are present from day one in all newly-regulated markets,” the Europe Chief Business Development Officer for Evolution, Nicholas Peters, said. “This partnership is a great step towards maintaining this ambition. Our experience has shown that an ongoing dialogue and collaboration among suppliers, operators and regulators before launching a new market has led to jurisdictions implementing a sustainable infrastructure that promotes player engagement and safety. We look forward to working with all associated parties within APAJO and establishing positive, mutually beneficial long-term relationships.”
“As a company that has a long history in supporting a well-regulated industry, IGT is pleased to advance the Portuguese Online Gambling Association’s mission via our Effective Partner membership,” the Senior Vice-President, Chief Compliance and Risk Management Officer for IGT, Luke Orchard, said. “APAJO plays a critical role in shaping a positive play environment for players, suppliers and operators across Portugal and protecting the long-term success of the iGaming sector.”
“Playtech is delighted to join APAJO and collaborate with both local operators and our international peers to support growth of the sector in Portugal,” the Head of Regulatory Affairs for Playtech, Charmaine Hogan, said. “As a well-established B2B gambling technology supplier in Portugal, we have been delivering a diverse and entertainment-led offering across many verticals as well as our safer gambling data analytics and artificial intelligence tools in the market. As a formal member, we are excited to contribute our insights and expertise with the industry and join forces to foster a sustainable and safe online gambling industry.”
The Portuguese licensed market has been growing steadily since its launch in mid-2016, namely by attracting users that were previously with black market operators and also via the natural migration of consumers from land-based to online products. The latest study (July of 2023) from Aximage on Portuguese users online gambling habits shows the percentage of users playing exclusively in the licensed environment (in opposition to playing also or exclusively in the unlicensed environment) seems to be hitting a ceiling around 60% and APAJO expects that, through constructive dialogue between legislator, regulator, industry, consumers, scientific and technical experts as well as other stakeholders, the local industry can continue to evolve and provide a safe and entertaining environment for Portuguese gambling consumers.
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
partnerships
Play’n GO announces release of second Play’n GO Music x MoneyGram Haas F1 Team Playlist
Play’n GO, the world’s leading casino entertainment provider, has today announced the release of the second MoneyGram Haas F1 Team playlist, this time a cumulation of the sounds that inspire the team ahead of the Miami race weekend, the first of the American team’s home races this season.
Following the successful release of Ayao’s Anthems on the Play’n GO Music Spotify channel last month, the Team have come together to share the Haas’ Tracklist, the music that inspires them week in, week out, as they put everything in place for the strongest possible performance on race weekends.
MoneyGram Haas F1 Team fans will be able to experience the atmosphere of the team garage by listening to the playlist on the Play’n GO Music Spotify channel. The playlist consists of 51 songs, suiting a wide range of musical tastes. Fans will find something to enjoy from all genres, from modern pop and rock, to heavy metal, with the 1980s heavily featured.
To listen to the Haas’ Tracklist playlist, please follow this link- https://open.spotify.com/playlist/5Qmkl1b0qtlg70ej3GnPH5?si=32869ffc19d44934&pt_success=1&nd=1&dlsi=c9074629d6f24f22.
Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO said: “Everyone at Play’n GO loved listening to Ayao’s Anthems, and we’re so excited to experience the music that inspires the Team to the success they’ve had this season. Music plays a big part in what we do here, and we’ve always taken pride in the work we put into our game soundtracks- we know they make a huge difference to the entire playing experience. We’re glad to see music is equally important to MoneyGram Haas F1 Team, and we wish them all the best ahead of the race in Miami this weekend!”
Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team added: “I was so excited to share my playlist with the Play’n GO Music team last month, and I hope some of the songs I get inspiration from mean as much to you as they do to me. Now it’s the turn of the wider MoneyGram Haas F1 Team to share their musical favourites with you. Let’s hope they can inspire us all to further success in Miami this weekend- thanks to everyone at Play’n GO for all your support!
The post Play’n GO announces release of second Play’n GO Music x MoneyGram Haas F1 Team Playlist appeared first on European Gaming Industry News.
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Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.
The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.
“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.
For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.
It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.
The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.
Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.
Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.
“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.
As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.
About Genome
Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.
For more information, please visit https://genome.eu/
About Chilli Partners
Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.
For more information, please visit https://chillipartners.com/
The post Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts appeared first on European Gaming Industry News.
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