Brazil
Kratos Studios sets sights internationally, strategic expansion to Brazil

Recently launched gaming platform Kratos Studios expands to Brazil with the aim to empower gamers globally. The company has already taken concrete steps towards establishing a solid foundation in Brazil, handpicking a team of seasoned community builders and astute business developers. This strategic move is projected to propel Kratos Studios towards quadrupling the overall community income generated on its innovative platform.
Accel-led investee company Kratos Studios is set to expand to Brazil, a market which has massive gaming potential. This foray promises to amplify the size of Kratos’ global gaming community and at the same time attract an influx of captivating games onto the platform. Also, this will propel Kratos Studios towards multiplying the value exchanged on its innovative platform.
Kratos is co-founded by veteran Manish Agarwal, the former CEO of Nazara Technologies, and Ishank Gupta, a distinguished Wharton alumnus who boasts a rich background in senior leadership roles within AB InBev & BCG.
The company recently raised INR 160 cr at a valuation of INR 1200 cr for their new gaming venture and the acquisition of IndiGG DAO. The seed round was led by Accel, with participation from investors including Prosus Ventures, Courtside Ventures, Nexus Venture Partners, Nazara and others.
The company provided income opportunities for 150,000 gamers amounting to INR 5 crore within a span of six months. With access to 8.21 lakh gamer communities in South Asia, Kratos Studios, will aim to expand internationally, starting with Brazil.
The gaming venture has witnessed a surge, skyrocketing from 380,000 gamers in January 2023 to an astounding 821,000 by July 2023. With this move the company envisions seamlessly connecting curated gamers from Brazil with Kratos’s 147 esteemed partner game studios hailing from South Korea, Japan, USA, Europe, and Southeast Asia.
Elaborating on this Manish Agarwal, Founder of Kratos Studios articulated, “Our mission is inherently simple, to unlock avenues for gamers to monetize their time and expertise, while also granting them ownership over their valuable data. Given Brazil’s vibrant gaming population, reverence for local gaming heroes, and its status as a burgeoning market, our expansion aligns seamlessly with our overarching ethos.”
Kratos is on a mission to empower gamers with ownership of their data, and is now replicating the successful local model internationally. Notably, the company’s ingenious approach empowers top community members to generate an impressive average income of INR 40,000 per month.
Despite having a population only one-seventh the size of India’s, Brazil’s gaming market outpaces its larger counterpart. An impressive statistic reveals that out of its 220 million residents, over 96 million individuals are part of a fervent gaming community in Brazil, underscoring its potential as a lively and youthful market. Moreover, the country boasts a significantly higher proportion of PC gamers compared to India. These compelling elements spell great promise for Kratos Studios, a well-known entity recognized for its global partnerships with game developers.
This strategic manoeuvre with game developers across East Asia, North America, and Europe, provides undeniable allure for the Brazilian gaming ecosystem. Given their commitment to fostering micro gaming communities aligns with Brazil’s growing gaming market making it a sensible strategic expansion.
Kratos Studios continues to march forward, driven by its remarkable growth and unwavering commitment to its pioneering mission.
BacanaPlay.bet.br
Habanero content now available at PlayUZU.bet.br and BacanaPlay.bet.br

Global entertainment brand SkillOnNet has announced the expansion of its partnership with premium slot provider Habanero into Brazil, as both companies deepen their presence in one of the world’s fastest-growing regulated iGaming markets.
Players at PlayUZU.bet.br and BacanaPlay.bet.br now have access to Habanero’s acclaimed portfolio of slots and tables games. This includes fan-favorites like Hot Hot Fruit, new titles like Love & Riches Eldorado, and Habanero’s industry-renowned progressive slot, Jackpot Race, which uses a sophisticated algorithm to deliver instant prize drops to players.
Brazil’s newly regulated online gaming market, effective since January 1, 2025, is projected to generate $2.9 billion in gross annual revenue this year, with potential growth to $6.3 billion by 2028, according to Vixio regulatory analysts.
SkillOnNet was among the first operators to secure licensing in the country, launching PlayUZU.bet.br and BacanaPlay.bet.br earlier this year.
The rollout of Habanero’s games into SkillOnNet’s Brazilian platforms reflects the company’s strategy of offering diverse and high-quality gaming experiences tailored to local markets.
Arcangelo Lonoce, Head of Business Development at Habanero, said: “We are extremely pleased to extend our partnership with SkillOnNet to Brazil and further boost our collaboration. As one of the most anticipated market openings in a number of years, it has been a key focus for us. We are delighted that games like Hot Hot Fruit, Santa’s Village, and Zeus Deluxe – all of which have already proven successful in several other markets – will now be available to SkillOnNet’s Brazilian customers.”
Jani Kontturi, Head of Games at SkillOnNet, said: “Brazil represents one of the most exciting and dynamic opportunities in the global iGaming landscape. Partnering with Habanero in this market allows us to deliver world-class content to a rapidly growing audience hungry for premium gaming experiences. This move reflects our long-term commitment to localized growth and best-in-class entertainment.”
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Brazil
Playson eyes extended Brazil reach through Cactus Gaming integration

New partnership opens door for more players to enjoy Playson experience across South America
Playson, an accomplished iGaming industry supplier, has reached an agreement with sports betting and gaming platform technology provider Cactus Gaming, in a move that will extend its reach across Brazil and the wider LatAm region.
Playson’s range of immersive games are already live with brands under the Cactus Gaming operator network, including popular titles 3 Pots Riches: Hold and Win, Burning Fortunator and Luxor Gold: Hold and Win. The studio showcased its flexibility during the onboarding process, integrating within Cactus’ API protocol and making it easier for operators to go live with its content.
The deal ensures more players within Brazil will gain access to Playson’s range of immersive games, with Cactus Gaming holding a commanding position within the country’s iGaming market.
Cactus Gaming has been a leading provider of award-winning sports betting and gaming platform technology since 2018. The company’s mission is to continuously provide innovative, flexible and customer-centric solutions to partners, delivering them the competitive edge.
Cactus Gaming has been standing out in the iGaming, bettech and sports betting sectors being recognised as “Best Whitelabel” at the Sigma America Awards 2024 and as “Best Platform of the Year” at the BIS Awards this year, a great achievement that reinforces the importance to always offer the best services to its clients.
Cristhian Zito, Head of LatAm Squad at Playson, said: “To partner with Cactus Gaming, a recognized leader in the iGaming space, is thrilling. This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience.
Our integration with Cactus Gaming’s platform has been seamless, and we are confident that their extensive operator network will benefit more from our high-quality and immersive gaming experiences.”
Tiago Carneiro, CRA at Cactus Gaming, said: “Adding Playson’s globally renowned games portfolio onto our gaming platform technology is a major boost to our overall offering.
“We’ve been impressed with the high-quality graphics and immersive nature of their games, which will no doubt capture the attention of our extensive operator network and their players.”
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Brazil
Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement

The Brazilian Ministry of Sports and the International Betting Integrity Association (IBIA) have signed a sports betting integrity cooperation agreement. This partnership will enable the sharing of information concerning suspicious betting activity connected to Brazilian sports and support collaboration on integrity-related investigations.
The agreement brings together the governmental body tasked with safeguarding the integrity and development of Brazilian sport, and the largest international betting integrity monitor for private operators in the world. Leading industry data and intelligence company H2 Gambling Capital has forecast that IBIA covers more than 70% of Brazil’s licensed remote gambling market.
According to ‘The Availability of Sports Betting Products: An Economic and Integrity Analysis’ study published last year, the sports betting regulatory regime in Brazil is projected to create $34bn (R$191.7bn) in sports betting turnover by 2028. With this increased growth comes a greater responsibility to protect customers, sports and betting operators from match-fixing.
A key element of the new Brazilian regulatory framework is the requirement that operators seeking a licence must join an independent sports integrity monitoring body. This licensing requirement is helping to strengthen IBIA’s capacity to monitor, assess and protect betting transactions in Brazil’s regulated sports betting market and maintain the integrity of Brazilian sporting events.
Minister of Sport, André Fufuca, said: “Today we are signing a milestone in the fight against match-fixing in Brazilian sport. Integrity must be a constant principle when it comes to transparency, ethics and, above all, the correctness of sports results. With these agreements, we will have more than enough instruments to curb this practice and guarantee greater transparency in competitions. Thus, athletes, clubs, organizations, fans and the entire population will be able to fully trust in the fairness of the results and, with this, will have peace of mind to develop the full potential of Brazilian sport.”
Khalid Ali, IBIA CEO, said: “IBIA welcomes this important partnership with the Brazilian Ministry of Sports. As the market grows, so too does the responsibility to ensure that robust integrity safeguards are in place. This agreement will ensure that information on suspicious betting is swiftly shared with the Ministry to support effective integrity actions. This includes access to detailed, account-level data available only through IBIA’s unique network.”
IBIA is a globally recognised non-profit organization that seeks to safeguard the integrity of the sports and betting sectors by fighting betting related match-fixing and fraud. It provides a free integrity monitoring service to sports governing bodies, regulatory authorities, government ministries, and law enforcement agencies that, importantly, has no potential conflicts created by the provision of competing commercial services, enabling all parties to efficiently and effectively cooperate in investigating, prosecuting and deterring sports betting related match-fixing.
IBIA monitors over $300bn per annum in betting turnover across more than 140 sports betting brands globally, making IBIA the largest betting integrity monitor of its type for private operators in the world. The association’s unrivalled access to detailed global customer transactional data has, and will continue, to play a pivotal role in protecting the Brazilian sports betting market and sporting events from corrupt activity. IBIA recently released its global alert data for the first quarter of 2025, detailing that 63 cases of suspicious betting were reported to the relevant authorities.
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