partnerships
Planet Sport Bet Signs Robbie Savage as Football Brand Ambassador
Former Premier League and Wales star to be the face of the brand and provide regular content and during the 2023/24 season
Planet Sport Bet, the sportsbook arm of the United Kingdom’s leading independent sports media group, Planet Sport, has signed former Premier League player and respected pundit Robbie Savage as its new brand ambassador.
Savage joins Planet Sport Bet ahead of the new football season and will provide regular content throughout the campaign by sharing his thoughts and opinions on the latest news and events right up until next summer’s European Championship. The former Welsh international will also be the face of Planet Sport Bet’s advertising and promotional campaigns.
The celebrated media pundit will promote Planet Sport Bet across external media including the wider Planet Sport group whose established network of brands include football titles Football365, Planet Football and TEAMtalk.
Planet Sport launched Planet Sport Bet in 2021 as part of the founding of a Betting and Gaming division that also houses multi-sports media title PlanetSport.com and recent acquisition, Tipstrr, a content subscription platform.
Savage made over 500 appearances during a club career that spanned more than 15 years. The former Leicester City, Derby County and Birmingham City midfielder also won 39 caps for Wales and since retiring has become a well-renowned pundit on both the BBC and TNT Sports, while he is also currently Director of Football at Macclesfield FC.
“We are delighted to have signed Robbie Savage as our brand ambassador,” the Managing Director Betting for Planet Sport, Mike Grenham, said. “Robbie always offers honest, insightful and hard-hitting opinions on the game’s key talking points having had experience at all ends of the football pyramid and we’re sure he’ll really appeal to our customers. His infectious personality is just what we at Planet Sport Bet were looking for as an ambassador. Though Robbie likes a laugh, he also understands the need to work in a responsible way when gambling is involved; that’s something very important to us too.”
“Planet Sport Bet might be a relatively new sportsbook, but knowing it was from the guys behind TEAMtalk and Football365, I could see it was going to be something special,” Savage said. “Planet Sport is a business going places and I’m delighted to being part of the team for the new football season. This year’s campaign looks set to be a real cracker with so many subplots along the way and I’m looking forward to sharing some typically honest views around the key news and events – and maybe even the odd winning prediction – over the coming months with the wider Planet Sport fanbase.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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