SKY BETTING AND GAMING RENEWS FOOTBALL CONTENT PARTNERSHIP WITH SPOTLIGHT SPORTS GROUP AHEAD OF THE NEW SEASON

Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has announced that it has built a fully managed football content hub for Sky Betting and Gaming to support the annual Fan Hope survey.

This partnership follows a successful execution of last year’s content hub and will see improvements across the board to enhance the user experience. This year’s site is all about giving fans the opportunity to have their say on their favourite football team. Users will have the chance to agree or disagree with the most pressing and topical football stories.

A key new feature available in this year’s content hub is the ability for users to select league winners across the EPL and EFL. Users can then add their selections directly to a betslip and share a personalised graphic on Twitter.

The content hub will be delivered in two phases with the first phase going live in mid-July and the second due to go live after the first international break of the season. This was done to keep the content and user experience fresh throughout the season.

Discussing the new agreement, Spotlight Sports Group’s Head of UK and Ireland B2B sales, Daniel Smith said: “I’m delighted that Sky Betting and Gaming has once again trusted our team to bring their annual Fan Hope survey to life through our industry-leading content hubs. Last year’s edition was the first of its kind and I’m delighted to say that this year’s version has taken a gigantic step forward. We are confident that this is the best hub we’ve delivered so far and can’t wait to see how the Sky Betting and Gaming audience enjoys it.

Barney Wilcock, Senior Content Strategy Manager from Sky Betting and Gaming added: “Last year’s hub enabled us to effectively retain our audience for the start of the new football season and into the crucial World Cup year and we’re expecting that to continue into the 23/24 season. We know our users love interacting with the content hub and SSG has yet again gone above and beyond to deliver an excellent customer experience.”

Spotlight Sports Group’s content hubs are proven to drive revenues with a rich content experience for betting audiences. To learn more about the content hubs visit: https://www.spotlightsportsgroup .com/content-hubs/