Latest News
Timing data information to be rolled out from all 26 Irish racecourses from January 1, 2024
As part of the recently concluded media rights renewal between Horse Racing Ireland (HRI) and Association of Irish Racecourses (AIR) and media companies, Sports Information Services (SIS) and Racecourse Media Group (RMG), Coursetrack will be rolled out to all Irish courses from January 1, 2024.
The system is operated by RMG’s timing partners, Coursetrack, and involves horses carrying lightweight GPS trackers, designed to fit within the saddlecloth. The trackers connect directly to a centralised operation at Racing TV’s London studios, meaning there is no need for antenna installations on-course. The team in London utilise and monitor both pictures and talkback to ensure accuracy and reliability.
In-race data for all races in Ireland – including race clock, leader’s speed, leader’s time per furlong and distance to finish – will be provided to networks, including RTE and Racing TV, for live broadcasts.
Coursetrack is currently operating on 35 British racecourses, with its data broadcast live by ITV in the UK, Virgin Media in Ireland, and Racing TV in both countries.
In Ireland, Coursetrack data is already in operation at Leopardstown, Dundalk and Fairyhouse, with all 26 racecourses coming on board next year. The service has already won a prestigious Sports Technology Award – “The Oscars of Sports Innovation” – for best use of data.
Suzanne Eade, CEO of Horse Racing Ireland, said: “Racecourses in Ireland enter a new media rights environment from January and it is imperative that we ensure there is as much information as possible for those who want to bet on the action on our tracks. The rollout of timing data from Coursetrack will be a key element in that, and I warmly welcome today’s announcement.”
Paul Hensey, CEO of Association of Irish Racecourses, said: “It’s vital that we have a reliable and accurate system, with low latency, which can provide timing information for the benefit of racefans, punters and participants – and Coursetrack provides just that. It is great to see the system in action at Dundalk, Fairyhouse and Leopardstown and we look forward to Coursetrack being rolled out at more tracks as the year progresses.”
Dave Tharp, Managing Director of Coursetrack, said: “We are delighted to be working with HRI and the AIR on this exciting project and delivering our latest GPS technology to all the racecourses throughout the country. This ultra-reliable, low-latency and easy-to-interpret data offers a scientific evaluation of a horse’s performance and serves a valuable tool for analysing a race and for in-running betting.”
Ruby Walsh, former 12-time champion jockey and now RTE, ITV and Racing TV presenter and pundit, said: “Pace is arguably the single most important factor of a horse race – horses generally run best when their energy is used optimally, which means regulating their effort as evenly as possible. Get the pace wrong and you’ll usually get the result wrong. Sectional times are vital for my role as an analyst, especially in upgrading and downgrading a horse’s performance depending on how the race and their individual race was run. And while watching a race, it’s just vital to have the clock to back up what your eyes are telling you about the pace of a race.”
Latest News
Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis
Results based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets
Optimove Insights, the analytical and research arm of Optimove, has conducted a comprehensive analysis of the 2024 NCAA March Madness tournament, shedding light on the significant impact of standout player Caitlin Clark on betting behavior in women’s games. The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact to the WNBA. The report was released at SBC Summit North America.
Results based on 19 Million+ Bets
Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games. The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft.
Women’s Games: The Caitlin Clark Effect
Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.
The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.
Men’s Championship Game More Bets, Women’s Championship Game More Eyeballs.
Of note is that the women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments.
Men’s Games
The analysis also encompassed betting behavior in men’s NCAA games. Despite the men’s Championship game showing a 139% increase in bets over the baseline, the percentage increase in betting was notably lower compared to women’s games.
A likely explanation for this difference lies in the higher baseline of individual bettors in men’s games, resulting in lower percentage increases. Nevertheless, men’s games consistently attracted more bets throughout the tournament.
According to Rony Vexelman, VP of Marketing at Optimove, “As the WNBA season is about to tip off on May 14, it is doing so, with a generational player. The substantial boost in overall interest in women’s basketball catalyzed by Caitlin Clark is extraordinary. Her influence on boosting betting, TV viewership and more is already starting to drive a new women’s basketball economy in the trillions.”
The post Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis appeared first on European Gaming Industry News.
7777 gaming, a prominent provider of online casino games, is thrilled to announce its partnership with betPawa, a well-established and trusted online sports betting brand operating across Africa. This collaboration marks a significant milestone for both companies, bringing a diverse selection of 7777 gaming’s top-quality casino games to betPawa’s extensive user base.
Through this partnership, betPawa gains access to 7777 gaming’s full portfolio of 140+ captivating casino games. The integration begins with an exciting lineup of instant win games, including Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest, and Happy Sheep. These engaging titles promise to enhance betPawa’s gaming offerings, providing its users with even more entertainment options.
Elena Shaterova, Chief Commercial Officer at 7777 gaming stated:, “We are delighted to partner with betPawa and expand our presence in the African market. This collaboration allows us to showcase our diverse range of high-quality casino games to a broader audience, providing them with unparalleled entertainment and gaming experiences.”
Chris Worthington, Head of Casino at betPawa commented, “We are excited to welcome 7777 gaming’s impressive selection of casino games to our platform. Our priority has always been to offer our users the best gaming content, and this partnership aligns perfectly with our commitment to delivering exceptional entertainment and value to our customers.”
betPawa, recognized as one of Africa’s premier online sports betting platforms, boasts over 10 million users spanning multiple countries including Nigeria, Kenya, Tanzania, Malawi, Sierra Leone, Ghana, Benin, Cameroon, DR Congo, Rwanda, Uganda, and Zambia. Renowned for its simplicity, reliability, and security, betPawa is the go-to destination for African bettors seeking a seamless and trustworthy betting experience.
The post 7777 gaming expands African reach with Integration of Casino Games on betPawa appeared first on European Gaming Industry News.
Calling all treasure hunters, thrill seekers and intrepid explorers with a thirst for the unknown – this month, popular premium casino software provider, Swintt, is inviting you back on an epic journey through the sands of time in its action-packed slot, Egypt King Book Hunt.
Set to a backdrop of a long-forgotten temple where mystic relics abound, Egypt King Book Hunt is the third instalment of the popular SwinttPremium series and this time combines simple gameplay and classic graphics and sound with the studio’s much-loved “Book” free spins feature.
Activated whenever three or more of the iconic ‘Book’ symbols appear anywhere on the reels, players will first be prompted to leaf through the pages of an ancient tome until one icon is chosen at random to be the game’s lucky symbol, after which a series of 10 free spins will get underway.
During these bonus games, any instances of the lucky symbol that complete a payline will expand to fill their entire reel – and what’s more, payouts will be awarded for all winning combos regardless of whether the symbols are adjacent or not. On top of that, further free spins can be won for landing additional book symbols and players can even opt to buy into the feature directly.
With Egypt King Book Hunt being available to play with 5 or 10 fixed paylines, players will be able to customise their experience to the level of variance that they’re most comfortable with and they’ll also have the chance to try and double any winnings they collect in an optional risk feature.
David Mann, Chief Executive Officer at Swintt, said: “The fact that the pyramids have stood for thousands of years is testament to them being a design classic – and we feel our Premium slots fall into much the same category! Combining iconic graphics and sound, intuitive gameplay and popular ‘Book’ free spins, we’re sure Egypt King Book Hunt will be a great addition.”
The post Swintt journeys back through the sands of time in Egypt King Book Hunt appeared first on European Gaming Industry News.
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