Leading Sportsbook and Platform provider, Novusbet signs with Flows

Sportsbook and platform provider, Novusbet signs partnership agreement with Flows, the industry’s award-winning no-code automation platform. 

Leading Cyprus-based sportsbook and PAM, Novusbet, have today signed a partnership agreement with Flows for the provision of its no-code integration & automation platform. The partnership will enable Novusbet to build features and applications without code and increase innovation via Flows innovative automation technology.

Novusbet is a leading sportsbook and platform provider based in Cyprus, part of the Softquo group, which includes Goldenrace, xpress.tech and Spinmatic. Their commitment to innovation, exceptional user experience, and cutting-edge technology has established Novusbet as a prominent player in the industry.

Flows accelerate iGaming businesses by simplifying integrations and optimising workflows through a single interface and automation tool. This no-code tech enables suppliers to streamline processes and save significant time and cost. Acting as a seamless bridge between systems and technologies, Flows facilitates smooth data flow and automated workflows, enabling sportsbook and casino suppliers to enhance efficiency, reduce manual work, and eliminate information silos. Flows’ groundbreaking voice-activated development, Flo, empowers its customers to effortlessly create tailored digital products, leveraging the power of voice, automation, and AI language models. From simple alerts to complex multi-game jackpots, Flo revolutionises software solutions with an unrivalled user experience.

In integrating  Flows Novusbet can effortlessly create new features, and automate personalised campaigns, promotions, and betting options, all without being hindered by complex technical procedures. With Flows, Novusbet will have the flexibility to innovate and respond to changing trends without requiring extensive technical knowledge or resources.

Domenico Mazzola, Director of Sales said: “ We are thrilled to announce our partnership with Novusbet, a leading sportsbook and platform provider. This collaboration showcases the trust and confidence Novusbet has placed in Flows’ no-code automation platform. It’s an exciting opportunity to empower Novusbet with the ability to build features and applications effortlessly without the need for code. By leveraging Flows’ innovative automation technology, Novusbet can drive innovation and enhance operational efficiency, resulting in significant time and cost savings. We are excited about the prospects of this partnership and look forward to seeing how Novusbet utilises our technology to engage its customers and drive a competitive edge within the industry. “

Simone Suppa, Head of Operations at Novusbet/Xpress.tech, said: “With great enthusiasm, I announce our partnership with Flow’s remarkable no-code automation platform. This collaboration epitomises the trust and confidence we have placed in Flows, empowering our companies to effortlessly construct remarkable features and applications without the constraints of code. Leveraging Flow’s cutting-edge automation technology, we unlock a world of innovation and operational efficiency, saving precious time and resources. This partnership holds immense potential, and we eagerly anticipate witnessing how we will use it combined with Novusbet and Xpress.tech platform to captivate our customers and gain a competitive edge in our industry.”