Asia
IGT Showcases Leading-Edge Innovations at G2E Asia 2023
Award-winning IGT Prosperity Link™ game and regionally attuned solutions make Asia trade show debut
International Game Technology PLC announced that the Company will showcase its latest portfolio of solutions for Asia at G2E Asia 2023 at Marina Bay Sands, Singapore, May 30 – June 1 in stand A168. IGT’s innovative portfolio is designed to help operators in the region boost player entertainment, increase customer loyalty and drive revenues, while meeting the needs of the local market.
“G2E Asia 2023 presents the first opportunity in over two years for IGT to showcase its diverse product suite in a trade show environment in Asia, allowing for first-hand experiences of our innovative solutions for the region,” said Dallas Orchard, IGT Senior Vice President & Chief Operating Officer, Gaming AsiaPac. “IGT is committed to creating growth opportunities for our customers across the Asia-Pacific region by delivering compelling market-attuned content and frictionless systems innovations, and by applying our global experience with a very local focus. Our latest innovations for the Asia-Pacific region will enable our customers to diversify and modernize their casino floors and provide IGT with the opportunity to grow its footprint in this important market.”
G2E Asia attendees will have the opportunity to experience a range of slot volatilities and new styles of game play via the following IGT product highlights:
- Ying Fu Wa™ Link: This multi-denomination link offers two linked progressives and two scalable bonuses, providing venues with flexibility and players with added entertainment. Each base game offers its own unique free games feature; Greeting Wealth™ without K, Q, or J symbols during free game play and the chance to trigger Grand Jackpot!, and Incoming Treasure™, with player-selectable volatility and multipliers up to X10 during the free games feature.
- Bu Bu Gao™ Link: This innovative link offers a supersized Hold ‘N’ Spin feature, which provides the chance to win the Grand Jackpot across any one of the unlocked playable windows. Featuring two linked progressive jackpots, two scalable bonuses and one static bonus, Bu Bu Gao will be released with two base games, Dragon Emperor™ and Phoenix Queen™.
- Prosperity Link: This award-winning global standout game offers two base games with individual free game features. Cai Yun Heng Tong™ offers scattered and stacked wilds during base and free game play, and Wan Shi Ru Yi™ includes wild multipliers during free games event. Both games include the Lock and Respin mechanic, which can be triggered on any spin and offers the chance for exciting win opportunities.
- Power Guardians Link: This locally developed powerhouse link includes a unique Hold ‘N’ Spin mechanic that offers the chance to increase prize values up to 100x within the feature. Power Guardians will release with two base game titles — Heroes Honour with stacked wilds and power orbs on every spin, and Emperors Tale with wild multipliers during free game play.
- Standalone Progressives: These entertaining titles include the Samurai 888™ series, a single denomination game with an 88-credit cost-to-cover, four progressive jackpots and three bonus features. The Zodiac Lion™ and Zodiac Dragon™ multi-denomination games offer a wild chain reaction feature for chance of line wins during paid and free games; and the Griffin’s Throne game includes the opportunity to trigger 12-row multiplier pillar reels, which can deliver stacked wilds with up to 10x multipliers.
- IGT ADVANTAGE® Casino Management System (CMS): Offering modular design that supports convenience-driving apps such as the award-winning Cardless Connect™ and Resort Wallet™ solutions, IGT’s ADVANTAGE CMS drives the player experience forward and provides player and operators benefits. Through IGT’s HTML-based M5 technology, operators can deliver personalized, real-time promotions, bonuses, and more to the player via the cabinet’s service window.
- IGT’s PeakSlant™ Cabinets: IGT’s PeakSlant32 and PeakSlant49 cabinets will make their regional debut at the show. These future-forward cabinets offer high-definition monitors, a 13.3 digital player panel, and the latest in lighting, audio and convenience technologies.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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