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German Games Market Stabilises at a High Level

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Following major increases in sales revenue in both 2020 and 2021, the German games market stabilised at a high level in 2022 – that was the conclusion offered by game – the German Games Industry Association when presenting the market data from surveys carried out by market research companies GfK and data.ai. Whereas the Covid-19 pandemic had resulted in annual growth of 32% and 17% respectively, in 2022 sales revenue generated by games, gaming hardware and charges for online services rose by an additional 1% to 9.87 billion euros.

“The German games market was amazingly stable in 2022 despite various challenges. Following the strong growth achieved in the wake of the Covid-19 pandemic, many people had expected sales revenue to decline in 2022, for example due to the high rate of inflation over the course of the year, the decline in time spent playing games, or the many games whose release dates had been postponed. In light of these circumstances, the 1% growth achieved in 2022 is yet another sign of the industry’s success as the German games market manages to consolidate its gains near the ten-billion-euro mark,” said Felix Falk, Managing Director of game – the German Games Industry Association.

Even the number of video game players has managed to stabilise at a high level following the growth achieved in the Covid-19 years: approximately six out of every ten people between the ages of six and 69 in Germany play games. There is also little difference according to gender, with women making up 48% of video game players in Germany, and men 52%. As has been the case in recent years, the average age once again rose slightly and is now 37.9 years. In all, 78% of players in Germany are at least 18 years old.

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Sales revenue from online gaming services is growing, while demand for gaming hardware has declined somewhat.

As with the market overall, the market segment devoted to games for PCs, game consoles and mobile devices has remained stable. For computer and video games (−1% to approximately 1.1 billion euros) as well as in-game and in-app purchases (+2% to approximately 4.5 billion euros), sales revenue figures were similar to last year’s. These include season passes, additional levels, cosmetic items (for example skins) and subscription fees for individual online games. In total, sales revenue from games for PCs, game consoles and mobile devices grew by roughly 1% to 5.5 billion euros in 2022.

The online gaming services market segment experienced yet another year of strong growth, with sales revenue from these services increasing by 20% to 866 million euros. Among the categories in this segment are fee-based subscription services that provide access to a large selection of games, cloud-based games, online multiplayer functions, and the ability to save game progress in the cloud. This market segment has enjoyed particularly dynamic growth. This is demonstrated not only by the large increase in sales revenue, but also by the wide range of gaming services on offer. Even though some large providers discontinued certain services last year, other services were expanded and revamped. As a result, numerous online gaming services have long since begun offering a range of functions – thereby rendering the old distinctions between online gaming services, subscription gaming services and cloud gaming services obsolete. Examples of these services include EA Play, Nintendo Switch Online, PlayStation Plus, Xbox Game Pass and Ubisoft+.

One of the most significant growth drivers in recent years has been gaming hardware, including gaming PCs, game consoles and the corresponding accessories. Following huge leaps in growth of 30 and 18% in the past two years, 2022 saw this market segment decline slightly, by around 3% to 3.5 billion euros. Reasons for this fall in revenues include the fact that game consoles like PlayStation 5 and Xbox Series X as well as the latest graphic cards were not available across the board. In addition, the major growth of the past two years means that numerous video game players already own the very latest gaming hardware.

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Playtech Expands iPoker Network into the Czech Republic in Partnership with Fortuna Entertainment Group

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Playtech announced the expansion of its iPoker network into the Czech Republic, in partnership with Fortuna Entertainment Group (Fortuna), marking the first introduction of Playtech’s iPoker network in the Czech market.

This launch represents a significant milestone for both Playtech and Fortuna, as it introduces poker into the Fortuna Entertainment Group for the first time. Through Playtech’s iPoker network, Fortuna’s players in the Czech Republic will now have access to a diverse range of poker games, benefitting from a strong international liquidity pool of players from all around the world, plus a high-quality player experience and state-of-the-art poker product.

The iPoker network has experienced explosive growth over the past few years, and the addition of Fortuna will contribute to the continuation of this trend. The Czech Republic is a prominent hub for live poker tournaments in Europe, with prestigious events held year-round in cities like Prague and Rozvadov. By joining forces with Fortuna, Playtech aims to tap into the potential of this vibrant market, bringing an unmatched online poker experience to the Czech audience.

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Marat Koss, VP of Interactive Gaming at Playtech, said: “We are delighted to be partnering with Fortuna to expand our iPoker network into the Czech market. Playtech is committed to providing a high-quality player experience through its cutting-edge poker product and continuous innovation and together with Fortuna’s continued success and significant growth trajectory as the leading betting and gaming operator in Central and Eastern Europe, this partnership will offer a modern, seamless, and engaging user experience for Fortuna’s players.”

Myke Foster, Group Head of Gaming & Commercial Strategy at Fortuna Entertainment Group, said: “Poker has a significant presence in the Czech market with an established player base and we are impressed by the quality of Playtech’s poker product. We see tremendous potential in this product and are confident it will deliver an exceptional and modern user experience to our customer base. We have had a very successful partnership with Playtech over the years and we look forward to watching this partnership continue to grow from strength to strength.”

The post Playtech Expands iPoker Network into the Czech Republic in Partnership with Fortuna Entertainment Group appeared first on European Gaming Industry News.

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BF Games Enters Czech Market with Apollo Games

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BF Games, the dynamic game development studio, has entered a new market through a collaboration with Apollo Games, a major licensed online casino operator in the Czech Republic. The content deal provides Apollo Games customers with the supplier’s most engaging releases, including titles like Stunning Hot Remastered and Cave of Fortune, which are now available.

ApolloGames.cz has been entertaining Czech players since 2021 and is part of the globally known Apollo Game Group, which boasts more than 17 years of experience in online games as well as land-based operations. The commercial partnership is part of the supplier’s plans to expand across Europe and supply thrilling games to operator partners worldwide.

Rok Hribar, Head of Sales and Account Management at BF Games, said, “Our new partnership with Apollo Games is a huge milestone for us as we make a significant entrance into the growing Czech market.
“We look forward to providing some of our most popular games to Apollo Games player base and bringing our creative content to their screens.”

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Stanislav Jurecka, Casino Manager at Apollo Games, said, “We are watching the rapid development of BF Games’ offerings and are thrilled to sign this deal with the studio.”
“Adding BF Games’ slots to our online casino is a great win for us and our players, providing fantastic entertainment through a great mix of classic and innovative content. We look forward to introducing further games throughout the year and growing our successful partnership.”

The post BF Games Enters Czech Market with Apollo Games appeared first on European Gaming Industry News.

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Central Europe

ZEAL starts with 35 percent revenue growth into the year 2024

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ZEAL Network SE, the leading German online provider of lottery products, has started the new financial year with a strong growth spurt. In the first quarter of 2024, billings from lotteries climbed by 22% to € 246.3 million. Group revenue increased by 35.0% to € 36.1 million (2023: € 26.7 million). EBITDA at Group level increased slightly by 1% to € 9.4 million due to one-off effects and the almost doubling of marketing expenses compared to the previous year.

“We made a very strong start to 2024 and were able to significantly accelerate our revenue growth, particularly in our core business of lottery brokerage. We are also particularly proud of the fact that we were able to achieve EBITDA slightly above the previous year’s level in the past quarter despite almost doubling our marketing expenses and a negative one-off effect from a major win in our charity lottery Deutsche Traumhauslotterie amounting to € 0.8 million. This shows that our measures to acquire new customers are paying off very quickly and that we are generating income across the entire breadth of our customer base,” says Sebastian Bielski, CFO of ZEAL. “With the announced squeeze-out at LOTTO24, we are also putting ZEAL in the best possible position for the future and are leveraging further efficiency potential.”

Revenue in core business grows by 28 percent

ZEAL’s significant revenue growth in the first quarter is primarily due to the strong performance of the lottery business. Billings increased by 22% to € 246.3 million, while revenue from lotteries rose by as much as 28% to € 32.0 million (2023: € 24.9 million). The growth in billings is primarily due to the 21% increase in the average number of active customers per month (MAU). ZEAL was also able to improve the gross margin in the lottery business to 13.0% (2023: 12.4%) thanks to a change in the product mix and further margin optimizations. Excluding the one-off effect from the distribution of a major prize in the company’s charity lottery Deutsche Traumhauslotterie, the gross margin would have been as high as 13.3%.

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Games business with significant revenue growth compared to Q4 2023

The games business, which was launched last year, also developed very positively in the first three months of the year. Compared to the fourth quarter of last year, ZEAL was able to increase revenue from games by around 20% from € 1.8 million to € 2.2 million. At 7.0%, the gross margin was stable compared to the previous quarters.

ZEAL was also able to further expand its games portfolio at the end of the quarter. The subsidiary LOTTO24 AG received permission to offer a further 64 games.

Stable result thanks to efficient expansion of future earnings base

ZEAL invested heavily in future growth in the past quarter, acquiring more than twice as many new customers (320 thousand) as in the same period of the previous year (2023: 143 thousand). The company achieved this customer growth much more efficiently than in the same period of the previous year. At € 33.04, the acquisition costs per registered new customer (cost per lead, CPL) were noticeably lower than in the previous year (2023: € 36.77). Due to the company’s strategic decision to use the exceptionally good jackpot situation in January 2024 for efficient new customer growth, marketing expenses of € 13.4 million were 91% higher than in the same period of the previous year (2023: € 7.0 million). As a result, other operating expenses rose to € 21.0 million (2023: € 12.5 million). As a result of the increased number of new customers and the growth of the games business, the direct costs of business operations also rose to € 4.0 million (2023: € 2.7 million).

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At € 9.4 million, EBITDA was slightly higher than in the first quarter of the previous year (2023: € 9.3 million). At € 7.5 million, EBIT was 6% higher than in the same period of the previous year (2023: € 7.1 million) due to lower depreciation and amortization recognized in profit or loss. Net income for the period rose to € 21.1 million (2023: € 4.7 million) due to the first-time recognition of expected tax benefits from the utilization of existing tax loss carryforwards in connection with the LOTTO24 squeeze-out.

Due to the good results of the first quarter of 2024, ZEAL confirms the forecast published on March 20, 2024. 

The post ZEAL starts with 35 percent revenue growth into the year 2024 appeared first on European Gaming Industry News.

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