Playson targets new generation of gamers with Short Races feature

Standalone tool offers time-limited competitions to increase player engagement

Playson, the fast-growing digital entertainment supplier, has boosted its online gaming experience with the innovative Short Races promotional tool, designed to capture the shorter attention span of modern players.

Short Races is a fast-paced standalone promo feature that offers quick-fire competitions within Playson games to increase player engagement within single mobile sessions.

Playson’s latest product includes highly motivating prize pools, bigger chances of being placed at the top of the leaderboard and a fresh experience that differs from regular slot tournaments.

In addition, the duration and prize amount can be customised by the operator to meet their individual demands, with races lasting any number of days and operating at any time to reach a broader player audience and efficiently manage downtimes.

The bespoke Short Races tool does not require additional integration and, with simple configuration, it reinforces Playson’s commitment to helping operators improve customer engagement.

Ganna Guseva, Product Owner for Promotional Tools at Playson, said: “We’re delighted to reveal this exciting new tool to our partners and players. The Short Races feature will introduce a unique way for players to experience Playson slots, with the knowledge they could win big prizes in a shorter period of time.

“We’ve devised the Short Races tool to help operators keep a new generation of players with shorter attention spans engaged and boost dwell time when gamer activity is low. We worked closely with our operator partners when developing the feature, and firmly believe it will address the challenge that many online casinos currently face in maintaining the interest of modern day slot players.”

Mihai Dumitrescu, Promotions Manager for Playson, said: “We are always looking for new ways to innovate new and exciting products at Playson, which is why I’m thrilled to announce the launch of our Short Races feature.

“This will help operators boost engagement while offering a new experience for our players.”