EveryMatrix Press Releases

Martin Clarke appointed OddsMatrix Chief Product Officer

Published

2 years ago

April 4, 2023

Reading Time: 2 minutes

Sports betting strategy, design and development innovator Martin Clarke has been appointed Chief Product Officer (CPO) of OddsMatrix, EveryMatrix’s leading sportsbook division.

Clarke is a highly experienced and renowned sports product expert who spent a large part of his career at Betfair delivering pioneering products on a global scale including Cash Out, Fast Markets, Odds Boost and Bet Builder. He also rebuilt Metric Gaming’s B2B platform and its proprietary horse racing, soccer, and US sports products.

Clarke has considerable trading and risk experience, designing and building multiple platforms, features and brands, and managing diverse teams to produce award-wining technology.

Prague Gaming & TECH Summit 2025 (25-26 March)

The new OddsMatrix CPO will be responsible for multiple areas within the EveryMatrix sports business unit reporting to new OddsMatrix CEO Tor Skeie who joined in February this year.

These areas include product strategy and developing and communicating a clear product vision and roadmap; enhancements to existing products such as a new, scalable sports front end; prioritising stakeholder requirements for new features and improvements; project management; quality assurance and more.

OddsMatrix has grown considerably, recording 28% Year-on-Year gross profit growth, and winning several high-profile clients in 2022. This includes Bet-at-home, that replaced its legacy platform with EveryMatrix technology, and beating 25 competitors to win the tender for the Hungarian lottery, providing it with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.

The OddsMatrix Sports Betting Software Solutions features competitive sports and esports coverage, real-time and reliable betting data, unrivalled number of markets and industry-leading accuracy. From sportsbook platform to data feeds, customers can leverage the OddsMatrix solutions in full, or select elements that best suit their requirements. The unit has 150 specialist staff including developers, traders, commercial team and a dedicated 24/7 support team.

Ebbe Groes, CEO, EveryMatrix, said: “I’m thrilled that someone of Martin’s calibre and track-record has joined OddsMatrix. He is a sports product superstar and has worked on some of the most memorable and game-changing betting features of the last decade.”

“Martin’s arrival proves we are on the right path to accelerate our growth and success as we continue to attract major tier-1 operators, providing them with industry-leading software and services that take their brands to the next dimension.”

Martin Clarke, CPO, OddsMatrix, said: “I’m very pleased to join EveryMatrix whose OddsMatrix platform, products and services are turning heads and making a massive difference to some of the biggest global brands. I’m really looking forward to working with Tor and the team and supporting them with some exciting plans in 2023 and beyond.”

EveryMatrix Press Releases

EveryMatrix introduces EngageSuite for cross-vertical loyalty and gamification

Published

1 month ago

May 21, 2025

George Miller

Reading Time: < 1 minute

EveryMatrix has launched EngageSuite – a unified loyalty and gamification ecosystem driving player engagement across verticals.

EngageSuite is an all-in-one loyalty and gamification solution designed to revolutionise how operators engage, reward, and retain their players across verticals.

It empowers brands with a fully customisable toolkit to build hyper-personalised, immersive player journeys that significantly boost loyalty and drive long-term value.

The new product series brings together a powerful combination of retention mechanics, including bonuses, levelling, spendable loyalty currency, tournaments, Challenges, mini-games, and jackpots, all functioning as part of a unified system.

Instead of relying on isolated features, EngageSuite allows operators to combine its components to create an interconnected experience tailored to each brand and player base.

This ecosystem both enhances a player’s journey and offers operators unparalleled flexibility in how they engage their audience.

Operators can manage everything through a single, intuitive back-office, with full control over each component. On the front-end, customisable widgets ensure a branded player experience. Integration is seamless, with a single point to connect to CRMs, marketing, and automation platforms. AI-driven personalisation and churn prevention in real-time.

All EngageSuite products are live with clients, showing significant uplift. This includes Challenges boosting game rounds by 15%; Unique Active Players across included games up 20%; JackpotEngine boosting average bet amounts by 5.4%; number of rounds per session up 8.9%, and session length rising 3.8%.

LoyaltyEngine has seen rapid adoption rates since launch in September 2024, now live across 16 brands and rising.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “EngageSuite is more than a gamification toolkit. It’s a transformative engagement solution with strong synergies across all its components.

“Each component is powerful on its own, but they truly shine when used together. Operators set the framework, and players personalise their journey with the benefits they value most.”

The post EveryMatrix introduces EngageSuite for cross-vertical loyalty and gamification appeared first on European Gaming Industry News.

EveryMatrix Press Releases

EveryMatrix goes ‘back to where it all began’ with new London office opening

Published

2 months ago

April 30, 2025

George Miller

everymatrix-goes-‘back-to-where-it-all-began’-with-new-london-office-opening

Reading Time: 2 minutes

EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital.

Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.

The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.

Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.

Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.

Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.

The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.

The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000 th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle.

“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.

“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”

The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.

EveryMatrix Press Releases

Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

Published

3 months ago

April 8, 2025

George Miller

marc-burroughes-appointed-chief-commercial-officer-casino-at-everymatrix

Reading Time: < 1 minute

Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.

Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.

Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.

His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.

“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”

Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.

“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”

The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.