Affiliate Industry
Full House! Bojoko launches bingo in the UK
Award-winning gambling affiliate adds bingo to its casino and sportsbook offering
Bojoko, the award-winning online gambling affiliate, has made its first move into the thriving bingo market as it looks to further strengthen its position in the UK following the launch of Bojoko Sports Betting last year.
Bojoko Bingo has been developed with the same approach that has seen the affiliate dominate the UK online casino comparison sector since making its debut back in 2017.
Just as with casino and sports betting, Bojoko Bingo is a one-stop shop for players looking to learn more about the game and find the best brands to play at. This includes being able to access informative pages written by experts with a passion for bingo.
Visitors can also browse and choose from a large selection of UK-licensed online bingo brands, with each listed having passed Bojoko’s strict criteria for delivering the best player experience.
Each brand has also been put through its paces by Bojoko’s team of experts who check all aspects of the site prior to it being listed. Bojoko also offers a selection of powerful tools to make it easy for players to find bingo brands based on the criteria that matter to them most.
Joonas Karhu from Bojoko said: “We are thrilled to officially launch Bojoko Bingo. This comes off the back of achieving big things in a small space of time with Bojoko Sports Betting.
“This success encouraged us to look into other verticals and with bingo being so popular and such fun to play, it was the natural choice for us.
“Launching something new is always exciting but it does come with challenges. For this, it was mostly around code and recruiting the right people.
“We were incredibly lucky with the latter and have welcome additional people to the team which now stands at 15 highly talented individuals with extensive knowledge of the industry.
“Cracking the code was a bigger undertaking, but the work the team put in means that we can now easily add and manage verticals on the Bojoko platform.”
Casino Guru has been shortlisted for the inaugural SBC Awards Europe 2025, joining a competitive field of contestants in the “Casino Affiliate of the Year” category. SBC Awards Europe 2025 is the first edition in what will be a recurring event, celebrating excellence at the SBC Summit Malta, which was rebranded from CasinoBeats Summit.
The event ceremony is due to take place on Thursday, June 12, at the Hilton Malta and will reunite 300 industry guests. Casino Guru is honored to have been distinguished by making the shortlist and competing against other industry leaders such as Gentoo Media, Gambling.com Group, and Brian Christopher’s Flip the Switch.
Casino Guru is more than an affiliate, with a distinguished track record for favoring player safety and empowering consumers to make the right choices about the casinos they play at.
With a review database that exceeds 8,296 casinos, 17,414 bonuses, and 20,194 casino games, Casino Guru is constantly growing as the Internet’s largest and most reliable database for anything that has to do with iGaming.
Commenting on Casino Guru’s shortlisting in the ‘Casino Affiliate of the Year’ category at the SBC Awards Europe 2025, Daniela Sliva, Public Relations and Creative Projects Director, said:
Being shortlisted for the inaugural SBC Awards Europe is a testament to Casino Guru’s impact and recognition as a trusted voice in the industry. Through continuous efforts to educate both industry professionals and players, we have consistently promoted the core values that should define the entire iGaming industry – transparency, fairness, and openness. Casino Guru is proud to be considered for the Casino Affiliate of the Year award, a reflection of our unwavering commitment to player protection and ethical industry standards.
Casino Guru is an outlier with groundbreaking initiatives, including the Complaint Resolution Center, which returned more than $40,000,000 to players by February 2025, making it an unmatched industry specialist.
Casino Guru is one of the few industry companies – and possibly the only one – to actively champion industry-wide improvement of casino standards through its unique Safety Index reviewing methodology.
Each of the more than 8,296 casinos in the Casino Guru database is reviewed manually and scrutinized for the fairness of their terms and conditions.
Ratings are fluid and are continuously subjected to reassessment to ensure that players looking for recommendations will get the most up-to-date and reliable information.
Casino Guru has spearheaded sustainable efforts in responsible gambling through the launch of the Gamtegrity platform and has worked with sector leaders to advance the importance of safe & positive play.
Casino Guru continues to set industry standards by taking a truly player-centric approach, one that challenges industry practices and upholds transparency, fairness, and openness as core principles of play.
The post Casino Guru shortlisted for prestigious SBC Awards Europe 2025 appeared first on European Gaming Industry News.
Tech-driven affiliate and media company Already Media has acquired Live Casino Comparer for an undisclosed sum.
Live Casino Comparer is a well-established review portal focused on the live dealer niche. It was founded in 2014, and its team brings more than 30 years of casino experience to every review it publishes.
The site’s founder, Neil Walker, will stay on both as an advisor and an active part of the content team, helping to scale Live Casino Comparer’s output across both the B2C and B2B verticals.
Already Media will also rebuild the site’s platform and has plans to enter into new geos and content formats.
The deal was brokered by Corfai, the specialist M&A advisory founded by Ben Robinson.
Alina Famenok, CEO at Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Neil Walker, founder at Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
The acquisition aligns with Already Media’s strategy of acquiring trusted affiliate brands and elevating them through its technology-led approach.
Last year, the company acquired PokerListings, and has since migrated it to a new platform, entered new regions and developed a vibrant community around the brand.
The post Already Media acquires Live Casino Comparer appeared first on European Gaming Industry News.
Boomerang is a contender for Sportsbook Operator of the Year and Bonus Offer of the Year
Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.
Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.
The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.
Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.
The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.
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