FunFair Games rebrands as part of strategic growth plans for 2023

Pioneering studio FunFair Games has unveiled its new branding and logo, designed to modernise the company’s brand vision, personality and identity, and reinforcing its goal to be a leading premium supplier of next generation content.

The rebrand underlines FunFair Games’ investment in creating a strong brand and identity as part of the company’s ambitious growth plans for 2023.

The new logo and design have been revealed as the studio prepares to deliver a host of new games in 2023, which will offer a more diverse portfolio consisting of a wider range of mechanics and features. All designed to appeal to operators and players who are looking for something new outside of the current traditional offering.

As the supplier enters the next stage of its tactical expansion, the new look will lay the foundation to establish FunFair Games’ identity within the non-traditional casino content .

The rebrand has also been propelled by a number of new senior appointments which will see the studio significantly bolster its game design, creative and delivery teams, taking the offering to the next level.

Mark McGinley, CEO at FunFair Games, said: “It’s very exciting for us to introduce the new look at a time when we are entering the next phase of our expansion. We believe the rebrand strengthens our identity, showcases our personality and better represents our forward-thinking approach to be different and stand out from the crowd in a saturated market.

“Our new identity is an important step in a bigger strategic push that will see us introduce new types of concepts and content in the year ahead, further positioning ourselves as a leading provider of non-traditional gaming content for the next generation players”

The FunFair Games team will exhibit at ICE London and attendees can visit Stand N4-202 to find out more about the studio’s unique offering.