BetCity signs deal with Enteractive for Netherlands retention

Reactivation campaigns will focus on regulated Dutch market 

Enteractive, the leader in retention services, today announced it has been selected to deliver reactivation campaigns in the regulated Dutch market by BetCity, part of Entain Group. BetCity was one of the first online casinos to receive a licence from the KSA, and one of the Netherlands’ leading online sports betting and gaming operators.

Enteractive complements the CRM strategies and activities of sportsbook and iGaming operators around the world, delivering personalised retention and reactivation services to optimise revenue generation from the churned segments of their player base.

Headquartered in Amsterdam, BetCity received an online sports betting and gaming licence from the KSA (Kansspelautoriteit), the Dutch Gaming and Gambling Authority, in October 2021, and has delivered rapid growth, establishing a leading position in the Dutch iGaming sector, with around 20 per cent market share by early 2022.  The company was acquired by Entain in late 2022.

Enteractive’s campaigns will be focused on increasing player retention and loyalty for the BetCity.nl brand, using Enteractive’s proprietary (Re)Activation Cloud technology platform, allowing a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage players in each market with real-human one-to-one outreach.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Robert Kooiman, Marketing Director at BetCity, commented: “We’re delighted to join forces with Enteractive, giving us the edge over competitors in the Dutch sector.  Enteractive’s personalised one-to-one solutions enable us to grow the relationship with our players as well as ensuring that we’re the responsible choice for players. To generate revenues from previously dormant segments only anticipates a long-term fruitful relationship.”

Francesca Raniolo, Senior Business Development Executive at Enteractive, added: “We’re thrilled to be working with BetCity, an innovative and exciting brand, as they continue to grow in the lucrative Dutch marketplace. With the untapped potential of lapsed player accounts and the positive response we are receiving from the players, Enteractive is looking forward to making a considerable difference in active player revenues.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.