Performance marketing specialist has been selected by UK operator to provide its data-driven platform to monitor and track all affiliate and paid media activity

Intelitics, the leading performance marketing and analytics platform provider, has been chosen by big-name operator, Aspers Group, to power the customer acquisition program for its new UK-facing online brand, Aspers Casino.

The deal will see Aspers Group use Intelitics’ data-driven premium product suite and cutting-edge platform to manage all affiliate and paid media activity for its Aspers Casino site. This includes real-time campaign monitoring and player tracking.

The platform and product suite will also allow Aspers Casino’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This means they can effectively manage their own campaigns and monitor their effectiveness quickly and easily.

Aspers Casino is powered by the GiG platform and is set to launch in early 2023. Intelitics is live with GiG’s Data Broker product which provides an event-driven, real-time stream of data points directly into the Intelitics back end, meaning Aspers Casino and their traffic partners will have seamless access all data in real-time.

Aspers Group is one of the most established names in the UK, with the Aspinall family having founded the company back in 2005. It operates four land-based casinos across the country and is now entering the online space with its Aspers Casino brand.

Allan Petrilli, VP of Sales at Intelitics, said: “Aspers Group is a renowned land-based operator in the UK and we are thrilled to be playing a part in its move online and in particular with its affiliate and paid media activity.

“Performance marketing and paid media present a tremendous opportunity for online casino brands to acquire new customers at scale and for a sensible return on investment.

“Our platform provides access to the real-time data they need to monitor and track campaigns, and fine-tune strategies as they go to ensure they achieve the best possible results. It can also help Asper’s traffic partners improve their performance, too.”

Richard Noble, Group CEO at Aspers Casino, added: “We see affiliates and paid media as having great potential to acquire new players following the launch of our Aspers Casino online brand. There is a difference between spending big and spending smart, and with Intelitics we can do the latter.

“We see this partnership as the foundation for our performance and paid marketing activity, and couldn’t have asked for a better platform provider than Intelitics.”