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Parimatch Tech’s AWS case & more at SiGMA Malta

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On November 17, 2022, Parimatch Tech representatives will join the AWS panel at SiGMA Malta to talk about the company’s partnership with AWS and the benefits that this cooperation brought to Parimatch Tech and its clients. Here is a short in-depth sneak peek at key topics of the upcoming presentation, as well as an update on Parimatch Tech’s current operations.

A B2B transformation

Parimatch Tech is an international product company that develops the Parimatch brand and provides technology and marketing solutions for the entertainment industry worldwide. At the beginning of 2022, the company had been turning its primary focus to the B2B industry for quite some time, but the Russian invasion of Ukraine in February accelerated the process immensely. Among the things that enabled such a boost, was a strategic partnership between Parimatch Tech and AWS.

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Parimatch Tech x AWS: partnership highlights

AWS cloud solutions gave Parimatch Tech an opportunity to use a hybrid infrastructure approach to host cloud and data centre infrastructure services. Thanks to this, over the year the company has developed several great features like a programmatic content recommendation engine and Environment by Click (EBC).

The basic principle of EBC is to provide the opportunity to create a separate environment with the most up-to-date versions of services opposite production in a few clicks. In a personal environment, you can add any feature, not affecting other teams and the development process in any way. With the following feature updates, you can update your environment to the required version without any problems and time losses to continue testing. EBC increases the quality of the product, reduces delivery time, and benefits the team’s cooperation, increasing uptime and decreasing the number of product issues,” explains Artur Ashyrov, Parimatch Tech CTO.

Artur will be one of the speakers at the November 17’s talk, giving a more in-depth view of technical details behind the innovations. Joining him, Dmytro Fedyukov—Deputy CTO, VP of Data, and the Head of B2B at Parimatch Tech—will unveil the business perspective, talking about all the ways that modern cloud solutions helped boost business development.

A glance into the future

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Recently, Parimatch Tech obtained qualified industry certifications PCI DSS, GLI19, and GLI33 that allow the company to offer its products and services to operators in the fast-expanding markets. Among those products and services, there will be several quite exciting options:

  • a platform developed by Parimatch Tech, which is now one of the fastest growing in Eastern Europe;
  • Parimatch brand franchise that grants access to the brand’s top-notch platform, reputable name, and a formidable list of global partnerships;
  • BaaS, or Business as a Service, that combines all the advantages of the Parimatch Tech platform, industry expertise, and management excellence.

Expanding its B2B portfolio is one of Patimatch Tech’s key objectives for the near future. The company stresses that its B2B transformation journey is not over yet—even more so, it is currently in one of the most important stages. Parimatch Tech is expanding its presence on the global market, focusing on B2B product development and providing it to the partners across the world.

Join Parimatch Tech x AWS talk at SiGMA Malta to learn more information first-handedly from the company’s speakers!

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Amusnet Launches Golden Coins Link

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Amusnet has launched its latest jackpot system – Golden Coins Link, designed to elevate player excitement and enhance operator performance. Seamlessly integrated into five popular slots, this progressive system introduces more frequent jackpot opportunities and dynamic features – an exhilarating gaming experience filled with thrills and the potential for significant rewards.

Golden Coins Link reflects Amusnet’s commitment to delivering high-quality, player-centric solutions that help its global network of partners grow and succeed in a competitive landscape. With its captivating gameplay mechanics and seamless integration, the system is set to provide a fresh layer of excitement across online casino portfolios.

At the heart of Golden Coins Link is the Hold & Spin bonus, where players collect special symbols with the chance to unlock big wins. Filling the grid activates the Multiplier Wheel, offering the opportunity to multiply winnings up to 10x or hit one of the top-tier Major or Grand jackpots. Compared to other jackpot systems, Golden Coins Link stands out with its higher frequency of triggering, delivering a more thrilling and rewarding experience.

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Golden Coins Link is currently available in five fan-favourite titles:

• 40 Power Hot Golden Coins Link

• Art of Gold Golden Coins Link

• 40 Bulky Fruits Golden Coins Link

• 100 Bulky Fruits Golden Coins Link

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• 40 Extra Crown Golden Coins Link

These titles combine familiar themes with the excitement of the new jackpot system, offering players a fresh take on their favourite games.

With its engaging mechanics and business-driving benefits, Golden Coins Link empowers operators to boost retention, increase playtime and maximise revenue.

The post Amusnet Launches Golden Coins Link appeared first on European Gaming Industry News.

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Legalizing Online Casino Gaming Could Generate Over $18 Billion in Tax Revenue to US States

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Legalizing online casino gaming could add $18.4 billion to US state budgets, a new study says.

The report, conducted by online casino comparison site BonusFinder.com, analyzed tax revenue generated by online casinos across the seven US states where they are already legal — Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, Rhode Island, and West Virginia — to estimate the total economic impact.

Based on average per-adult spending of $262.40 in those markets, the researchers estimated how much revenue the remaining 44 jurisdictions, including Washington D.C., could generate if they adopted similar legislation.

In total, the study estimated that the states are leaving up to $62 billion in gross revenue on the table.

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With a 30% tax rate — an average of the seven states with legal online casino gaming— this would translate into $18.4 billion in tax income annually. Even with a more conservative tax rate of 20%, the figures could reach $12.3 billion.

California is estimated to be missing out on the most — with the analysis showing that its adult population of approximately 31 million could generate up to $2.4 billion in annual tax revenue.

“These numbers highlight two problems,” said Luciano Passavanti, Vice President at BonusFinder.com. “States are missing out on billions in tax revenue, and consumers are being pushed to platforms that don’t offer the same safety, accountability, or responsible gaming tools as licensed operators.”

This concern is backed by a recent report from research firm Yield Sec, which found that 74% of gross gaming revenue in the US in 2023 — totaling $67.1 billion — came from unlicensed, illegal, and unregulated operators.

That means the vast majority of online gambling activity is still happening outside state oversight — costing governments billions in potential tax income and leaving players vulnerable.

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“The demand for online casino gaming already exists — but right now, the money is flowing offshore,” Passavanti added. “States that act now have the chance to bring that revenue back into their own economies, and to do so responsibly.”

States where online casino gaming is already legal are directing the funds into essential public services. In Michigan, more than $400 million from iGaming taxes, which includes both online sports betting and online casinos, went to the School Aid Fund, $4 million to the First Responder Presumed Coverage Fund and $3.7 million to the state’s agricultural and equine development programs.

Beyond the financial upside, regulated online casino markets allow states to implement age verification, deposit limits, and self-exclusion tools, offering far stronger consumer protections than offshore operators.

“With over $18 billion in annual tax revenue potentially at stake, the case for legalization is becoming harder to ignore.” Passavanti said.

“As states continue to explore ways to balance budgets and modernize outdated gambling laws, regulated online casinos could offer both financial upside and meaningful consumer protections — if policymakers are ready to act.”

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The post Legalizing Online Casino Gaming Could Generate Over $18 Billion in Tax Revenue to US States appeared first on European Gaming Industry News.

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SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division

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SPORTFIVE, a leading international sports marketing agency, has announced the continued growth of its global media production services, reinforcing its position as a creative and strategic partner to rightsholders, brands and athletes worldwide.

An Integrated Approach To Athlete Content

With increasing demand for high-quality, digital-first storytelling across sport, SPORTFIVE has scaled its production capabilities across multiple markets – enhancing its ability to deliver original content, multi-platform campaigns, and athlete-led narratives at speed and at scale. As part of this evolution, the agency has brought together and formalized its athlete content expertise into a focused division dedicated to developing and producing bespoke media products for talent: the Global Athlete Media House. Integrated within SPORTFIVE’s broader production offering, this team delivers tailored strategies and cross-channel content that supports athletes in building long-term personal brands.

SPORTFIVE has long been a trusted partner for athletes seeking to strengthen their presence beyond the pitch, court, or track. From building digital identities and launching social media profiles, to producing documentaries and long-form content, the agency has played a pivotal role in helping athletes engage fans and position themselves as global media personalities.

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Notable work includes Jürgen Klopp’s Instagram launch (@Kloppo), Manuel Neuer’s entry into the Chinese market via Weibo and Xiaohongshu, and Rio Ferdinand’s Tipping Point documentary with Amazon Prime Video. More recently, SPORTFIVE supported the Becker Petkovic Podcast, launched during the 2025 Australian Open, which quickly became one of the most popular tennis podcasts in German-speaking markets.

The Global Athlete Media House builds on this foundation, offering services across four key pillars:

Social Media
Custom content and platform strategy tailored to each athlete’s brand and audience.

Podcast Formats
Concept development, production, and distribution of athlete-hosted audio and video formats.

Off-Court PR
Media activations and storytelling designed to extend athlete relevance beyond competition.

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Original Content
From branded videos to full-scale documentaries, creating high-quality stories that resonate globally.

These services are available not only to SPORTFIVE-represented athletes, but also to brands, rightsholders, and external talent seeking strategic, athlete-first media production.

“Athletes today are more than just sports professionals – they are brands, creators, and entrepreneurs. At SPORTFIVE, we recognized early on that authentic, high-quality content is essential for building long-term athlete brands. With the Global Athlete Media House, we are taking the next step by combining our expertise and services in one department. This provides not only our own athletes with a range of services but also extends these to external partners.” said Ron Wiegand, Senior Vice President Global Athlete & Team Marketing, SPORTFIVE.

The post SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division appeared first on European Gaming Industry News.

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