Affiliate Industry
Apidae Digital introduces new affiliate ranking tool apiRank
Apidae Digital, the acquisition marketing specialist, has launched apiRank, a pioneering new tool that identifies the top affiliates in any market and by product.
Through bespoke methods, apiRank provides operators with a refined and vetted list of the top SEO affiliates in their chosen market and for specific products, significantly saving resources and optimising company’s affiliate strategies.
The result from tailored keyword research is collected in the apiRank platform, combining all metrics and competitive insight across related sources, producing an initial shortlist.
The result is further refined and reviewed, generating a unique list of affiliates relevant to operators’ specific requirements.
Lastly, Apidae’s affiliate marketing team assess the result and creates a scoring system of how well the ranked affiliates measure up to the target keywords, presenting a complete list of the top companies for the country.
Available across a large number of regions and products, the new tool will benefit start-ups as well as more established operators set to enter new markets or simply looking to optimise their affiliate approach.
The Apidae Digital team will be attending SiGMA Europe in Malta November 14th – 18th where they will be available for meetings to showcase the apiRank tool.
Matthew Fleri Soler, Acquisition Marketing Consultant at Apidae Digital, said: “Our experienced affiliate team has time and time again been asked about who the top affiliates are in certain markets for specific products and we know that this can be a real headache for operators.
“We are thrilled to launch apiRank and to now be able to provide a defined method that gives a fair assessment of the affiliate list that operators are looking for, ranking them in order, and saving businesses time and resources to focus on more important tasks.”
Affiliate Industry
MightyTips joins forces with crypto iGaming platform Gamdom
![mightytips-joins-forces-with-crypto-igaming-platform-gamdom](https://gamingnewsroom.com/wp-content/uploads/2024/06/129295-mightytips-joins-forces-with-crypto-igaming-platform-gamdom.png)
Sports betting affiliate company MightyTips has today announced that it has signed a partnership with one of the industry’s leading crypto iGaming platforms Gamdom.
Over the last eight years, Gamdom has established itself as one of the most popular online crypto casinos and sportsbooks, embarking on a mission to make a difference in the iGaming world.
Originally focused on providing eSports solutions for its customers, the company pivoted in 2020 to work more closely on integrating crypto onto its platform which has accelerated the growth of the business and set the benchmark for all its competitors.
MightyTips is renowned for its in-depth reviews, covering all verticals of the iGaming industry. This latest deal will give Gamdom access to a much wider audience as MightyTips collaborates with the platform to create engaging content for its community of readers.
Eugene Ravdin, Communications and Marketing Manager at Gamdom, said: “MightyTips has created an enviable reputation for sharing high-quality content, and this partnership will provide us with a fantastic new platform to reach a much greater audience of sports betting and crypto fans.”
Vitaly Seraf, Affiliate Manager at Gamdom.com, added: “We, at Gamdom are thrilled to announce our partnership with MightyTips. From the very beginning, their professionalism and expertise have stood out, making the decision to collaborate an easy one. We are confident this partnership will bring significant win-win value to both parties.”
The post MightyTips joins forces with crypto iGaming platform Gamdom appeared first on European Gaming Industry News.
Affiliate Industry
GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group
![gig-media-announce-rebrand-following-spinoff-announcement-from-gaming-innovation-group](https://gamingnewsroom.com/wp-content/uploads/2024/06/128920-gig-media-announce-rebrand-following-spinoff-announcement-from-gaming-innovation-group.jpg)
New name. New logo. Same great affiliate.
Today marks the day of the official launch of GiG Media’s rebrand following the announcement of the spinoff from Gaming Innovation Group (GiG) platform and sportsbook.
We are pleased to announce that GiG Media has undergone a rebranding process in light of the spinoff and it’s thereof with great enthusiasm that we present our new independent brand, Gentoo Media.
The company will from now on be trademarked under Gentoo Media, and will operate under the name Gentoo.
Whilst introducing our new company name, along with our new logo and visual identity we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognised for.
The rebrand marks a significant milestone in the company’s history in becoming a stand alone business in the second half of 2024*, continuing our track record of dominating the iGaming affiliate market with 13 successive quarters with all-time high revenue and strong EBITDA-margin reaching 48% in the last quarter.
Gentoo will continue to focus on our unwavering commitment to deliver superior results, growth and sustainable long-term partnerships, ensuring our partners that with Gentoo, you get more.
Our new company name Gentoo Media pays a tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive. Gentoo further symbolises the next generation of the company’s legacy, opening a new chapter while continuing our path as a market leading affiliate, shaping the future of affiliation.
GiG Media will from today be found under a new array of assets under the Gentoo brand.
“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.” – Jonas Warrer, CEO
“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.” – Mikael Harstad, Chairman of the Board
The post GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group appeared first on European Gaming Industry News.
Affiliate Industry
Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!
![exciting-changes-to-the-european-gaming-congress-2024:-more-value-for-operators-&-affiliates!](https://gamingnewsroom.com/wp-content/uploads/2024/06/128892-exciting-changes-to-the-european-gaming-congress-2024-more-value-for-operators-affiliates.jpg)
HIPTHER is thrilled to announce a dynamic shift in focus for the upcoming European Gaming Congress (EGC) 2024, taking place in the vibrant city of Warsaw between 15-16 October! Our aim is to better serve our community of operators and affiliates by offering a richer, more diverse range of topics and panels.
While we will continue to provide critical insights with two compliance panels focused on Poland and the combined Nordic + D-A-CH regions, we are expanding our agenda to include exciting new topics that cater specifically to your interests and needs:
Esports: Exploring the rapidly growing world of competitive gaming and its integration with traditional gambling.
SEO: Strategies to optimize your online presence and drive more traffic to your platforms.
Marketing & PR: Innovative approaches to branding, customer engagement, and public relations in the gaming industry.
Fintech: Discovering the latest financial technologies transforming the gaming payment landscape.
Blockchain: Understanding how blockchain technology is revolutionizing transparency, security, and operations within gaming.
Special Offer: 30 Free Tickets for Affiliates and Operators!
To celebrate these exciting changes, we are offering 30 FREE TICKETS exclusively for affiliates and operators. This is your chance to gain invaluable knowledge, network with industry leaders, and stay ahead of the curve in the ever-evolving gaming landscape.
Don’t miss out! Secure your free ticket today and be part of the transformation at EGC 2024.
Claim Your Free Ticket Now: https://hipther.com/events/egc/freetickets-egc2024/
Join us in Warsaw for a groundbreaking event that promises to deliver unparalleled insights, innovative discussions, and exceptional networking opportunities. We look forward to welcoming you to the European Gaming Congress 2024!
Stay tuned for more updates and detailed agenda announcements.
The post Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates! appeared first on European Gaming Industry News.
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