Groove gets smart with SmartSoft

Aggregator and platform Groove has revealed a smart move by launching an integration with SmartSoft Gaming, bringing another strong performer into the fold.

Smartsoft, founded in 2015 and based in Tbilisi, Georgia, have made their entire portfolio, including slots Magic Garden, Burning Ice 40, Moonstone, headline XGames series along with flagship Jet X, available to Groove’s powerful operator cluster. And, not forgetting the popular Balloon game, a simple game where players pop a balloon before it bursts to win a cash prize.

SmartSoft, whose games are currently integrated with an array of operators, will see their content join a collection of thousands of titles from more than 90 providers hosted on Groove’s bustling aggregation platform.

The game development studio has grown to employ over 80 individuals and is now led by a team of professionals with over 20 years of experience in the world of gaming. Interestingly, SmartSoft won the Debutant of the Year award at the 2020 Login Casino Awards, indicating that some of its enormous potential is already being fulfilled.

With over 80 different titles of HTML5 slots, roulette, and the highly-specialised X-games along with a portfolio increasing at the rate of 1 to 2 games per month, the addition of SmartSoft to Groove’s aggregation platform GroovePlay brings another unique studio into the mix.

Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay) are delivered under an end-to-end technology umbrella. GrooveOn encapsulates the B2B iGaming value-chain providing a holistic set of turnkey technology solutions for multichannel B2B iGaming covering online and mobile gaming across all devices.

GroovePlay has a robust stable of games partners and is adding over 100 new games every month to the ever-expanding list of available titles, ranging from time-worn classics to the latest innovative games to reach the market.

This year Groove celebrates six years of service to operators and continues to deepen relationships with a host of stakeholders from the finest games studios like SmartSoft to payment providers and all points in-between.

Saba Chkheidze, Director of Partnerships at Smartsoft Gaming, said: “SmartSoft’s reputation continues to go from strength-to-strength and this partnership with Groove is evidence of how far we have come recently. Having access to Groove’s exceptional operator cluster is a privilege and we are sure it will spur additional growth in the weeks and months ahead.”

Yahale Meltzer, COO at Groove said: “The iGaming industry has been our sole focus and investment for the last 6 years. As specialists in online technology and supported by one of the strongest technical teams in the industry, we are delighted to bring SmartSoft on-board and to be part of the Groove growth journey.”