eSports

IESF ANNOUNCES SPEAKERS FOR DAY 2 OF WORLD ESPORTS SUMMIT

Published

2 years ago

September 21, 2022

Reading Time: 2 minutes

The International Esports Federation (IESF) announced the remaining speakers for the World Esports Summit, scheduled to take place from September 29 to October 2 at the Busan Esports Arena.

Day two of the WE Summit will open with the second edition of the World Esports Academia Seminar and Competition, which aims to promote academic research for the World Esports Family and contribute to the overall growth and development of the industry. This year’s research subject is “Health Wellness and Well-being in Esports,” and the winning paper will be presented at the seminar and receive a grand prize of 4,000,000 KRW as well as an honorary certificate from IESF President Vlad Marinescu.

Session 5: Building Foundations for Esports Legislation
Fernvaille and Negentra Operations Manager Saygin Kolasinli will moderate the first panel of day two, discussing athletes’ rights, intellectual property issues, and other aspects of the developing world of Esports legislation.
Panel Discussion:
Jason Chung – Director, Esports & Gaming Initiative/Clinical Assistant Professor, NYU Tisch Institute for Global Sport
Brian Tae–Hyun Chung – Attorney, Kim & Chang
Lukasz Klimczyk – Partner, KKiW Law Office
Oh Pin-Ping – Partner, Bird & Bird ATMD LLP

Session 6: Developing Guidelines for Esports Conduct
North America Scholastic Esports Federation Executive Director Gerald Solomon will moderate the panel discussing the advancement of Esports as a traditional sport and the importance of fundamental education among athletes, teams, and content producers.
Panel Discussion:
Dr. Joey Gawrysiak – Director and Professor of Esports, Shenandoah University
Angelica Ortiz de Gortari – Lead Researcher, University of Bergen, SLATE
Ian Smith – Commissioner, Esports Integrity Commission
Guan Wang – President, Gen.G Global Academy

Session 7: The Benefits of Esports Infrastructure on Tourism
The Benefits of Esports Infrastructure on Tourism panel led by Head & Chairperson of the IESF Business Development & Partnership Commission Nalain Naidoo will evaluate the socio-economic benefits of government investment in Esports infrastructure, including the impact on tourism and other measures of success.
Panel Discussion:
Neil Johnson – VP & Managing Director, Gaming and Esports, Hospitality Performance Network Global
Cristian Nistor – World Esports 2023 Manager, City of Iasi, Romania
Yudistira Adipratama, SH., LL.M – Head of Law and Legislation, Pengurus Besar Esports Indonesia (PBESI)
Mariusz Jankowski – Director, Katowice City

Session 8: The Dynamic Roles of Esports Organizations
This panel will dive deep into the roles played by federations, associations, and other governing organizations to more effectively bring the World Esports family closer together. The panel will be moderated by IESF’s Secretary General, Boban Totovski
Panel Discussion:
Daniel Cossi – President, World Esports Consortium (WESCO)
Steve Tae Hyung Kim – Chief Operating Officer, Asian Electronic Sports Federation (AESF) Vlad Marinescu – President, IESF
Vincent Pereira – Head of Virtual Sport and Gaming, International Olympic Committee (IOC) David Neichel – SVP Public Affairs, ESL FACEIT GROUP

The WE Summit is supported by the Korean Ministry of Culture, Sports and Tourism, Busan Metropolitan City, and Busan IT Industry Promotion Agency. IESF has hosted the event every year since 2016 and is consistently advancing to support its members to the fullest and serve as an exchange platform for key Esports stakeholders worldwide to promote discussion, evolution, and good governance.

eSports

R&D rethink needed for sportsbooks to harness esports’ power

Published

9 hours ago

May 2, 2024

GamingAmericas.com

r&d-rethink-needed-for-sportsbooks-to-harness-esports’-power

Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.

Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.

There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.

Self-fulfilling prophecy?

Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.

Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.

This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.

However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.

For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.

It takes two to tango

When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.

This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.

Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.

There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.

It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.

It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.

The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.

Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.

It’s not just in esports

These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.

The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.

This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.

Esports betting success requires ongoing dialogue

Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.

The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.

Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.

Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.

Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.

Asia

Esports media platform TalkEsport raises $1 million in pre-series A funding round

Published

10 hours ago

May 2, 2024

Adrienn Sarkany

esports-media-platform-talkesport-raises-$1-million-in-pre-series-a-funding-round

Reading Time: 3 minutes

TalkEsport, India’s leading esports media platform, announced today the successful closure of its pre-series A funding round, securing a significant investment of $1 million from Saswat Ventures. The substantial investment underscores TalkEsport’s robust growth trajectory and reaffirms its position as a pioneering force in the esports industry.

Founded in 2011, TalkEsport was set up with a vision to bring timely news and updates to gaming communities worldwide. As India’s oldest esports media platform, the company now caters to millions of gamers worldwide through its website and social media channels. TalkEsport plans to utilize the investment to scale up its core website while launching a highly interactive application for its audience and setting up a state-of-the-art production studio in Mumbai. Through it, the company will be launching exclusive content IPs focused on gaming and esports.

“We are delighted to welcome Saswat Ventures as our strategic partner,” exclaimed Deepak Ojha, Founder and CEO of TalkEsport. “Their belief in our vision and commitment to the esports ecosystem align seamlessly with our mission to redefine gaming experiences globally. With this investment, we will be scaling up our newsroom to cater to gaming communities worldwide while launching new content IPs targeted towards Indian and international audiences.”

Saswat Ventures, a family fund set up by Mr. BL Sharma, Principal, shares a vision of catapulting TalkEsport into a global phenomenon. Mr. Sharma has businesses across the country and expressed his confidence in TalkEsport’s potential to revolutionize esports media and connect with a vast audience of passionate gamers worldwide, “We believe in TalkEsport’s potential to become a global platform for esports enthusiasts worldwide.”

Trilochan Sharma, a seasoned expert in compliance matters, joins TalkEsport’s board as the Director of Compliance. His wealth of experience will ensure adherence to regulatory standards and bolster the company’s governance framework.

In addition to this pivotal investment, TalkEsport is proud to announce key developments that highlight its commitment to innovation and growth:

Production Studio in Mumbai

TalkEsport is excited to unveil its state-of-the-art production studio in Mumbai. This cutting-edge facility will serve as the epicenter for creating high-quality esports content, launching content IPs, live broadcasts, interviews, and immersive gaming experiences.

Pranav Nalawade, the Editor-in-chief of TalkEsport, said, “Our new era of esports coverage will begin not only with TalkEsport’s revolutionary approach in publishing news and covering esports events but also high-quality esports content courtesy of our new production studio. As one of the oldest esports media platforms, we have built an audience that relies on us for our history of trustworthy and reliable news. Now, we want to double up on this audience, reforming the way content around esports is consumed in India and abroad through podcasts, media, short-form content, and analytical stories – both in the form of video and text.”

Upcoming Mobile App Launch

Furthermore, TalkEsport is gearing up for the launch of its mobile application soon. This innovative app promises to redefine how gamers access news, engage with esports communities, and participate in live tournaments, all from the convenience of their mobile devices.

“Proceeds of the $1 million will be utilized in creating a robust team of gaming enthusiasts and expanding our global reach,” added Deepak. “This investment not only propels TalkEsport’s growth initiatives but also fuels our mission to provide unparalleled experiences for esports enthusiasts worldwide.”

Through its application, esports viewers will be able to get live coverage of esports tournaments, scores, and interviews. Additionally, they will be able to participate in community tournaments, thus providing an end-to-end immersive experience from the convenience of their mobile devices.

The media company continues to lead the charge in transforming the esports landscape, fostering community engagement, and pushing the boundaries of gaming innovation. The company’s dedication to excellence, coupled with strategic partnerships and visionary leadership, sets the stage for an exciting chapter in esports media.

The post Esports media platform TalkEsport raises $1 million in pre-series A funding round appeared first on European Gaming Industry News.

eSports

ESIC Announces Establishment of Global Esports Industry Advisory Board

Published

2 days ago

April 30, 2024

George Miller

esic-announces-establishment-of-global-esports-industry-advisory-board

Reading Time: 2 minutes

The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.

ESIC has appointed two highly esteemed members to inaugurate this board:

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.

Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”

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