Canada
SCUTI GUARANTEES GAME-MAKERS A 25% BOOST IN AD REVENUE
Scuti CEO and founder, Nicholas Longano hosted a keynote at the virtual Hyper Games Conference last week. His keynote focused on new opportunities open to game makers through the advent of gCommerce and rewarded gamified interstitials, with a guarantee to increase every game maker’s ad revenue by 25%, while improving the player experience.
Longano challenged the notion that hyper games had to use outdated business models to monetize their games. “Most of these games force attrition due to the outdated and alienating ad practices they allowed into their games. No game, whatsover, should ever allow any ad which ejects their players from their game experience.”
He embraced the new rules set forth by Apple and Google. He demonstated how Rewarded Gamified Interstitials (RoGIs) could pave the way to increased revenues while providing players with anticipation and rewards between level loads…going as far as to refer to Scuti’s new ad system as the “Superbowl of game advertising…and something which players look forward to at each level of their game.”
Tony Shiff, CEO of 20 Below Games, has had Scuti’s marketplace in his games for almost a year, and said, “Everyone knows that most ads in game are intrusive and annoying. Many players don’t want to pay for the game, so they put up with them. Having a solution that is literally “opt-in” for the player, yet monetizes as good or better than traditional game ads, is fantastic. As a games developer we are thrilled to have a win-win solution for both us and the players. We’ve even seen players come up with innovative games techniques to maximize their Scuti rewards – so in effect, a new form of gameplay! Scuti is a powerful revenue generator that keeps players engaged and retained in the game – that’s amazing.”
Longano also showcased Scuti’s gCommerce platform, which is paving the way for game makers to earn accretive new revenues – tapping into the $4.9 Trillion gCommerce market and allowing players to earn Scuti$ rewards for each purchase, and in turn, use those rewards to make in-game purchases. After 12 months in market, almost 20% of Daily Active Users returned to Scuti-enabled games to collect their rewards every day.
Longano demonstrated how game makers can earn an accretive $14 ARPPU per player per month. He pointed out that Scuti was generating the highest eCPMs in the video game industry, allowing players access to curated deals, offers and rewards to fuel their gameplay, without ever leaving the lobby of their games.
Longano ended his keynote with a guarantee to every game maker and the Scuti commitment: “We are so sure that implementing Scuti will increase your ad revenue by 25% that we guarantee it. We will work with you to optimize the life-time value of your game and never remove your players from their game or interrupt their experience. That’s our promise to you.”
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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