SIS appoints Conall McSorley as new Head of International Horse Racing

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has announced that Conall McSorley has been promoted to Head of International Horse Racing.

The appointment means experienced betting industry figure McSorley will oversee SIS’ worldwide racing content proposition. SIS has partnered with 150 racetracks in 16 countries to distribute over 30,000 horse races annually. This includes high-class racing action from the UK and Ireland, UAE (Meydan and Jebel Ali), Saudi Arabia, the United States, Latin America, and across Europe, delivered to over 400 operators globally.

Previously operating as Commercial Manager for the UK and Europe for SIS, McSorley’s two decades in sports betting have seen him work as Head of Business Development at financial spread betting company WorldSpreads, Commercial Director at Metric Gaming. More recently, McSorley was Business Development Director at B2B tech supplier GBE Technologies.

McSorley’s remit in his new role at SIS is to continue the impressive growth and delivery of the company’s 24/7, end-to-end horse racing solution, which provides a betting event every three minutes.

Conleth Byrne, Product Director at SIS, said: “The ever-increasing scope of our round-the-clock horse racing product is testament to the hard work of the delivery teams at SIS, as well as the clear desire from operators for a seamless end-to-end solution that includes streamed pictures, a complete data feed, commentary, graphics with betting triggers, and an extensive range of prices and derivative markets.

“Conall’s vast industry experience means he is the perfect candidate for a role that requires knowledge, expertise, and regulatory and commercial acumen.”

Conall McSorley, Head of International Horse Racing at SIS, said: “Since joining SIS earlier this year, I have been impressed by both the scope of the 24/7 horse racing offering and the clear value that it presents to operators worldwide.

“Our Live Betting content provides a constant stream of regular betting opportunities, and the continued increase in customers – especially in international territories – speaks to the strong revenue potential of a product I am keen to evolve even further.”