Latest News
EFL Extends its Partnership with Flutter’s Sky Bet
The English Football League (EFL) is extending its long-term collaboration with Flutter’s Sky Bet.
Sky Bet CEO Steve Birch said the partnership will focus more than ever on responsibility. He said the partnership, which covers the second to fourth levels of English football and is now approaching its tenth year, will promote safer gambling. The slogan “Take Time to Think” will appear on clubs’ sleeve badges and on LED advertising, matchday programmes and big screen ads.
Birch said: “This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support. And if last year’s footballing drama is anything to go by, they are in for another treat this season.
“Back to full capacity following the pandemic, Wembley hosted close to 200,000 football fans across three exciting league finals in May, whereby two sleeping giants of English football – Nottingham Forest and Sunderland – were promoted from the Championship and League One respectively, with Port Vale coming up from League Two.
“With both attendances at, and viewership of, last year’s EFL finals and play-offs close to record highs, Sky Bet was pleased to have access to its largest sponsorship inventory to date.”
The CEO noted that Sky Bet has introduced collaborations with a range of responsible gambling bodies as part of its EFL deal. That includes work to promote the TalkBanStop initiative run by GamCare, Gamstop and Gamban. The company will also continue to fund its £1m multi-year support for EPIC Risk Management, which seeks to educate club staff and players about gambling-related harm.
Birch said: “These initiatives demonstrate how both Sky Bet and the EFL have pioneered what a collaborative and constructive partnership can look like between a betting company and a sporting organisation.
“As part of Flutter, one of the largest-listed sports betting and gaming companies in the world, we’ve been able to use these learnings to establish similar commercial relationships with leading sports bodies such as the NFL and NBA in the US and the NRL in Australia, while also developing standards around areas such as betting integrity.
“While these partnerships should not escape scrutiny, neither should their benefits be wilfully ignored. So, like the thousands of football fans cheering on their team this weekend, I’ll be supporting the EFL and our long-standing partnership, all of us hoping for another successful season.”
The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. GG.BET is the first betting brand in the club’s history to be given title sponsor status.
Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the club’s history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club.
At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers.
During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: “Dynamo 3.0 isn’t just about the thirty titles, although of course this is a momentous and historic event. It’s also about a new era for Dynamo and GGBET UA. It’s a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, I’m confident that during three years of collaboration, we’ll be able to impress both our users and Dynamo fans”.
”Keeping the bar high and working with the best – that’s the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. We’re entering the new season as reigning champions. We’re being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. We’ll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem,” commented FC Dynamo’s CEO Dmytro Brif.
Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey.
The post GGBET UA became the title sponsor of FC Dynamo Kyiv appeared first on European Gaming Industry News.
Atlaslive, a dynamic iGaming platform provider, is excited to announce its participation in iGB L!VE 2025, taking place in London on July 2–3. You’ll find the Atlaslive team at Stand U64.
At the event, we’ll be showcasing our flexible and scalable platform built to power high-performance sportsbook and casino operations. It includes real-time analytics, automated risk and player management, smart personalization tools, and full support for all key verticals — all designed for fast and smooth operation.
“iGB L!VE is a strategic opportunity for us to connect with operators and industry leaders who are looking for reliable, flexible, and future-ready solutions,” said Lidiia Vakulenko, Deputy CEO at Atlaslive.
Whether you’re launching a new brand or growing an existing one, Atlaslive offers the technology and support to help you move faster and perform better.
Want to meet us at iGB? Reach out to our team or book a meeting via our website.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive to Join iGB L!VE 2025 — Meet Us at Stand U64 appeared first on European Gaming Industry News.
Latest News
ComeOn Group partners with Culture Amp to elevate employee engagement and drive cultural growth
To further reinforce and deepen its long-standing people-centric strategy, ComeOn Group has partnered with Culture Amp. This collaboration underscores the ongoing commitment to empowering employees, fostering an even stronger workplace culture, and leveraging data for enhanced decision-making throughout the organisation.
Culture Amp will serve as the central platform for measuring and improving employee engagement. Through this partnership, ComeOn aims to enhance its ability to listen to employees, act on meaningful insights, and drive continuous improvement in performance and wellbeing.
Daniela Vella, Chief Product & Operating Officer at ComeOn Group, commented: “Culture Amp gives us the tools to better understand what truly drives engagement, retention, and performance across our organisation. More than just data, it provides actionable insights that enable our leaders to make informed decisions, foster meaningful dialogue, and continuously improve the employee experience. This is a strategic investment in building a culture where every voice matters – where people feel valued, heard, and empowered to contribute their best, every day. It reinforces our commitment to putting people at the centre of how we grow and succeed as a business.”
This strategic integration of Culture Amp will streamline key HR processes, providing an even more robust framework for our people-centric approach. The platform simplifies 360-degree feedback and makes insights more accessible, while the new “Shoutouts” feature enables more immediate and meaningful recognition of great work. Centralising data enhances visibility, and smarter 1:1s and goal tracking will directly support stronger alignment with our company OKRs, driving collective success.
The implementation of Culture Amp represents a tangible expression of ComeOn Group’s core values. By choosing a solution that empowers teams to Run Together, fosters accountability to Show the Way, and enables action to Make It Happen, the company is embedding its values into the everyday employee experience. Through Culture Amp, leaders and teams are better equipped to act on what matters most – together, and with purpose.
This partnership with Culture Amp underscores ComeOn’s broader commitment to continuous improvement, people empowerment, and cultivating a high-performance culture.
The post ComeOn Group partners with Culture Amp to elevate employee engagement and drive cultural growth appeared first on European Gaming Industry News.
-
Asia4 weeks agoPAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Press Releases4 weeks ago
Discover ELA Games’ New Magical World With Rabbit Winpot Deluxe!
-
Anastasia Rimskaya4 weeks agoAviatrix now live with Vibra Solutions
-
Latest News2 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Africa4 weeks ago
World Sports Betting Partners with Comrades Marathon Association
-
Africa4 weeks ago
SOFTSWISS Steps Onto The South African Tech Stage
-
Latest News2 weeks ago
That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Asia4 weeks ago
Parimatch renews commitment to Southeast Asia at SiGMA Manilla
