Kalamba Games completes Colombia deal with BetPlay

Kalamba Games has extended its reach in Latin America with the signing of an agreement with BetPlay to supply its portfolio of high-quality slot titles to players in Colombia.

The partnership will see Kalamba deliver a collection of 17 games from its rich library of slot content that has been certified for the buoyant LatAm market, including hit titles Caribbean Anne, Ducks Till Dawn and some of its popular Joker series of games.

The delivery, via Pariplay’s Fusion® aggregation platform, will also see BetPlay and its customers benefit from Kalamba’s Bullseye branded player engagement toolset, which enhances play with features and promotions, including tournaments, leaderboards, jackpots and metagames.

BetPlay is Colombia’s most prominent multi-channel sports betting and casino operator and the new alliance with Kalamba offers a significant opportunity to enhance the provider’s profile in the region, as it maintains its global commercial growth trajectory.

Andrew Crosby, Chief Commercial Officer at Kalamba Games, said: “This is a key partnership for us in a fast-moving and lucrative market. BetPlay’s brand is front and centre in Colombia with its sponsoring of the country’s professional football league among other high-profile initiatives, so the deal is a huge boost to our growth plans in the country and the wider region.

Germán Segura, General Manager of Corredor Empresarial, said: “Ensuring we have the best and latest content for our players remains a focus for us in driving ourselves forward. Kalamba’s slots and promotional tools are a valuable addition to our casino offering and we’re thoroughly looking forward to working with them and building on this announcement.”