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STS Group Extends BetGames Content Partnership
The STS Group has reached an agreement to continue its collaboration with TV Zaidimai for supplier BetGames’ content.
Under their renewed partnership, STS will remain Poland’s only operator offering BetGames’ live dealer products. This new deal also includes an agreement to expand their current game portfolio.
More significantly, BetGames’ offer, alongside virtual sports, accounts for more than 10% of the STS Group’s net gaming revenue (NGR), giving their extended collaboration more weight.
The prolonged licence agreement includes access to various betting products as well as live dealer content, such as poker and baccarat.
Furthermore, TV Zaidimai and STS will expand their non-English language offering after they embarked on a “Polish table” project for poker in 2020.
“We are not only the largest, but also the most innovative bookmaker in Poland. We are prolonging a partnership that is very important for us and grants us exclusivity to offer BetGames products in Poland,” Mateusz Juroszek, CEO of STS Holding, said.
“Player interest in products similar to BetGames products keeps growing, which is why, together with TV Zaidimai, we are investing in and personalising the offer for Polish players,” he added.
“We are delighted to strengthen and deepen our fruitful partnership for the long term. STS is not only the market leader in Poland, but also the innovation leader in the region and beyond. An ideal match for us to develop a challenging market together – with great success for both parties,” Andreas Koeberl, CEO of TV Zaidimai, said.
