Industry News
NSoft: Why do we have three variations of Lucky Six?
Do not fix it if it isn’t broken, right? Well, no, not really, and let us tell you why. This is the story on how we upgraded the perfect game by adding necessary variations to global success based on our customers’ feedback and our own know-how.
Lucky Six back story
Our draw-based, bingo-style game Lucky Six is almost as old as the company. It was our firstborn child and the first asset for the foundation of soon to become a successful business in the betting and gaming industry on a global level. Everybody loves Lucky Six. Since the V1, the game was simple, neat, running on any device, with good (configurable) RTP. The RNG driven entertainment soon became a must-have for any betting shop. And yes, it was first made for bet shops.
How to play
A total of 48 numbers are divided into eight groups. Every group has its colour, so the player will find red, green, blue, purple, brown, yellow, orange and black coloured balls with numbers. The player chooses six to ten numbers, and 35 out of 48 numbers will be drawn from the drum.
To win the draw, the player has to guess six numbers correctly.
Evolution of the game
Ever since this basic setup, the game has been continuously renewed, always featuring something new – visual enhancement, better performances, new bonus games, simpler UX, richer statistics, sound effects, etc. It was and still is the ongoing process that resulted in one of the best bingo-style games on the market for the retail distribution channel.
In cooperation with our partners, and betting operators, we have gathered invaluable information from the players themselves, and that is the secret of Lucky Six – the players helped us polish it!
Satellite distributed
Lucky Six is available to the operators and players even in areas with a poor internet connection, thanks to satellite streaming. The satellite stream is performed via the shared channel and with no additional fee for the satellite steam service.
Lightning Lucky Six is born.
After conquering retail, naturally, we have released the game on the online channels: web and mobile. The process demanded the adaptation of the well known and lovable product to the somewhat different surroundings. Online Lucky Six needed to meet quite different expectations of online players. The biggest one was speed-related.
So, fast Lucky Six was born, and it was named accordingly: Lightning Lucky Six.
As we have already mentioned, and as the name itself suggested, the main change of Lucky Six for web and mobile app were speed rounds. The number of markets was optimised as well. This was done in order to keep desired dynamic of the game even with the speeded process and not to overwhelm the players. The entire setup of the Lightning Lucky Six game had the basic premise of creating a fast bet experience for the players. The backend used for the game is similar to one at Lucky Six, with the same flair and simplicity. It can run on almost any device as well.
Although the round duration is configurable in both games, it is evident that the optimal time between rounds for the online is significantly different from the land-based presentations. The payment procedure in a physical shop lasts longer, thus the longer in-between desired time, while online players can only be annoyed with a long delay between rounds.
Optimised markets do not diminish the overall betting experience. On the contrary, it lifts the game and aligns with the desired fast betting experience. Predefined systems 6/7, 6/8, 6/9 and 6/10 in both games give the players more options for winning.
Lucky Six in the Casino category
The expansion of Casino content spin games and video slots is exponential. A lightning-fast!
Online players have easily related to the fast, flashy games, IT games for the online channel.
NSoft has offered and still offers third party integration with leading casino providers covering every aspect of this industry niche. Recently, our Games team have started an exciting journey: the production of our own video slots and casino content. Together with several exciting slots representing the vertical, like Classic Neon, Temple of Horus, and Vice Nights, there is also a spin version of Lucky Six. The game is called Slingshot 6 and proudly represents the latest upgrade of our classic.
Slingshot 6 is a casino game for the online channel. It is a spin game based on bingo which brings diversity into inevitable video slots category and ultra-popular crash categories.
The game’s duration is configurable, but being an on-demand game, there is no waiting time between rounds unless the players choose to have one. The round duration spans from up to 3 sec in turbo mode to 35 seconds.
Similar to Lightning Lucky Six, Slingshot 6 offers optimised betting options, sweetened with the possibility to play on favourites and run the game within one second. A system bet is also available, as well as the bonus symbol, a star, which multiplies the winnings.
User Interface differences
Lucky Six UI differs from the UI made for lightning and casino game categories mainly due to the differences between the number of markets. Still, all of them offer neat design, simplicity, showcase round history, statistics, favourite numbers and appealing drum visualisation.
All games share the same legacy, yet every one of them has its place in the operators’ setting. The popularity of Lucky Six made Lightning Lucky Six desirable online content, which led to a version for the popular casino category.
Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Industry News
Games Global Announces Launch of IPO
Games Global Limited (“Games Global”), a leading developer, distributor and marketer of innovative online, casino-style gaming (“iGaming”) content and integrated business-to-business solutions to iGaming operators, announced today that it has launched the roadshow for its initial public offering (“IPO”) of 14,500,000 ordinary shares. The offering consists of 6,000,000 ordinary shares offered by Games Global and 8,500,000 ordinary shares to be sold by Games Global’s existing shareholder (the “Selling Shareholder”). Games Global will not receive any proceeds from the sale of the shares by the Selling Shareholder. The underwriters will have a 30-day option to purchase up to an additional 2,175,000 ordinary shares from the Selling Shareholder at the IPO price, less underwriting discounts and commissions. The IPO price is currently expected to be between $16.00 and $19.00 per share. Games Global has applied to list its ordinary shares on the New York Stock Exchange under the symbol “GGL”.
J.P. Morgan, Jefferies and Macquarie Capital are acting as joint lead book-running managers for the proposed offering. Barclays and BTIG are acting as book-running managers for the proposed offering.
The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus relating to the proposed offering, when available, may be obtained from:
- J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by email at [email protected] or [email protected];
- Jefferies LLC, Attention: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, by phone at (877) 821-7388, or by email at [email protected]; or
- Macquarie Capital (USA) Inc., Attention: Equity Syndicate Department, 125 West 55th Street, New York, NY 10019, or by email at [email protected]
A registration statement relating to these securities has been filed with the U.S. Securities and Exchange Commission but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
In any member state of the European Economic Area (the “EEA”) this announcement, and the offering, are only addressed to and directed at persons who are “qualified investors” (“Qualified Investors”) within the meaning of Regulation (EU) 2017/1129 (the “Prospectus Regulation”). In the United Kingdom, this announcement, and the offering, are only addressed to and directed at persons who are “qualified investors” within the meaning of the Prospectus Regulation as it forms part of domestic law in the United Kingdom by virtue of the European Union (Withdrawal) Act 2018 who (i) have professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”), (ii) are high net worth entities who fall within Article 49(2)(a) to (d) of the Order, or (iii) are persons to whom it may otherwise lawfully be communicated (all such persons being referred to as “relevant persons”).
This announcement must not be acted on or relied on (i) in the United Kingdom, by persons who are not relevant persons, and (ii) in any member state of the EEA, by persons who are not Qualified Investors. Any investment or investment activity to which this announcement relates is available only to and will only be engaged with (i) in the United Kingdom, relevant persons, and (ii) in any member state of the EEA, Qualified Investors.
The post Games Global Announces Launch of IPO appeared first on European Gaming Industry News.
Industry News
Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts
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Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.
The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.
“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.
For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.
It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.
The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.
Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.
Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.
“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.
As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.
About Genome
Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.
For more information, please visit https://genome.eu/
About Chilli Partners
Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.
For more information, please visit https://chillipartners.com/
The post Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts appeared first on European Gaming Industry News.
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