Asia
ESFI’s National Esports Championships 2022 to select Indian contingent for Asian Games
The much-awaited National Esports Championships 2022 (NESC ’22) is all set to kickstart as the Esports Federation of India (ESFI) will be selecting the Indian contingent for the upcoming 2022 Asian Games.
Under the ‘AESF Road to Asian Games’ program, the NESC ’22 will be conducted for five popular Esports titles—DOTA 2, Hearthstone, FIFA22, Street Fighter V, and League of Legends. More than 200 top esports athletes registered from all over India and the tournament will go on till April 24. Esports has been added as a medal sport at the 2022 Asian Games for the first time as the best performers of the NESC ’22 will get the opportunity to represent the country at the prestigious multi-nation event.
“The overwhelming response and the excitement we see among our esports players to be part of the Asian Games, gives us the confidence that they are aiming for something really big. They want to take national pride, give a tough challenge to the world and make the country proud. With their unmatched skills, Indian esports is expected to reach new heights. I wish the best for all the players for the upcoming tournament” said Mr Vinod Tiwari, President, Esports Federation of India & Director, Olympic Council of Asia – NOC & International Relations.
The NESC ’22 will be conducted online, owing to the Covid-19 pandemic, with the top athletes from across the country competing and showcasing their skills and strategies.
“We will now proceed with the tournaments witnessing 200 top esports athletes giving cut throat challenge in different categories to make it successfully to the Asian Games. It will be a gruelling event as the players will have to showcase their best strategy, skills and presence of mind, upon with the pressure to make the cut to be part of the Indian contingent for Asian Games. It will be an action packed and edge of the seat thrilling tournament for sure.” added Mr. Lokesh Suji, Director ESFI & VP-Asian Esports Federation.
DOTA 2 and League of Legends will see participation of 13 and four teams respectively with veteran athletes like Jeet Rajesh Kundra, Moin Ejaz and Samarth Trivedi will be seen competing. On the other hand, single-player titles Hearthstone, FIFA22, Street Fighter V has will witness participation of 13, 60 and 16 athletes respectively as top stars including Tirth Mehta (Hearthstone), Siddh Chandarana and Lokmanyu (FIFA22) and Aditya Verma (SFV) will look to seal themselves Asian Games berth.
“I am really excited for the NESC ’22. I know all of us have been practicing and preparing at our best, and I am sure that whoever goes on to represent India at the Asian Games will aim for a podium finish this time” said Tirth Mehta, who had clinched bronze medal at 2018 Asian Games, where Esports was played as a demonstration event.
“Its great opportunity provided by ESFI to all athletes to give their best and earn a chance to represent India at Asian Games 2022. Being a professional FIFA player myself, it’s my dream like many others to win medal for the country and I’m looking forward to NESC ’22,” added popular Fifa athlete Lokmanyu
Aditya Mehta aka TheDarklord from Street Fighter V expressed his excitement and said “This is the biggest and the most important qualifier in the history of the Indian Fighting Game Community for SFV, it’s about time to give it all! Shout out to ESFI for giving us this incredible opportunity”
ESFI continued its partnership with Artsmith- Concepts & Visions which will extend its support as the communication partner. The National Esports Championships will be streamed live from quarterfinal onwards on ESFI’s official YouTube as well as on the Facebook page.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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