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New betting service, designed to take on the big bookmakers, sponsors trainer with just 10 horses as she bids to upset jump racing powerhouses at Aintree with Santini to showcase their £1 million Grand National Day challenge
Racingstars, a new peer-to-peer betting service designed to compete with the major bookmakers and encourage responsible gambling has sponsored trainer Polly Gundry for the Grand National as she bids for an Aintree fairytale with Santini.
Exeter-based Gundry has just ten horses in training and sends stable star Santini to make history in the race, as he lines up against runners representing the powerhouse owners and trainers in jump racing.
Racingstars.co.uk have backed Gundry to launch their £1 million Grand National Saturday challenge, giving entrants a day’s worth of entertainment for a fixed price of just £10.
The unique game rewards punters with points per race based on their horse’s finishing position and odds, providing betting fans with a fun way to speculate on every race.
Entrants can buy 50 tokens for £10, allowing them to enter a game for just 10 tokens each. Entries are limited to one per customer per day.
Nathan Thompson, co-founder of Racingstars.co.uk said: “We’re huge racing fans at Racingstars.co.uk so when the opportunity came up to back Polly Gundry for the big race, it was an easy decision.
“Like us, she loves racing, the horses and wants to level the playing field with the bigger outfits so it was a natural fit. We wish Polly, Santini and her owners the very best of luck in the big race and hope he enjoys his spin around Aintree.”
Speaking of the £1 million Grand National Challenge and motivation to launch Racingstars.co.uk, Thompson said: “We’re offering the chance to win £1 million on Grand National Day for a fixed 10 token entry – and you don’t even have to pick the winner of the first race.
“We’re keen racing fans and love a bet, but felt there was a gap in the market for an experience with a set limit on cost that still provided a day’s worth of entertainment. I’m well aware of the fun of a bet but also the need to keep things sensible and wanted to offer a service to help combat problem gambling by limiting what people can spend and when, removing the need to potentially chase losses or deposit multiple times in a day.”
Polly Gundry: “Thanks to Racingstars.co.uk for backing me.”
Racingstars.co.uk are a like-minded team who love racing and want to take on the big players, so it’s a natural fit. I hope one of their players takes down the £1 million challenge on Saturday with Santini winning the Grand National!”
Polly Gundry: “Santini is in good form.”
Santini is cool at the moment. He jumped eight fences of different sorts this morning just to keep his mind on something new and that was all good. He was very enthusiastic. I usually try in the week before a race to keep all of his big muscles moving, but I’ve probably done a little bit less with him this week. We just don’t want to put too much stress on his feet, so we’ve had him walking and trotting on nice fresh grassland as it won’t cause him any jarring or pull the nails around in his feet. I probably still do an hour on him every day and then lead him out twice a day.
Polly Gundry: “I think Aintree will really suit Santini.”
I was really happy with his schooling today. He jumped a rail and then a rail with a water tray before jumping a green fence that we have made up to look like an Aintree fence and he thought it was all good fun which is great going into a race like this. Santini is a very intelligent horse who loves jumping, but he doesn’t like surprises. That’s why we schooled over some unique fences this morning.
As long as the ground is good to soft or softer, that would suit us. He wouldn’t worry about really soft ground, but he also has the most perfect action so good to soft ground would suit him perfectly.
If he is a happy boy doing it, I do think he will stay. He doesn’t quite have the speed of some of the others in the field, but he is a thorough stayer and he wasn’t tired after the Gold Cup. He only raced for two and a half-miles, but he came back in afterwards in the unsaddling enclosure really sprightly. He cries out for a trip.
He is two years older than when he was second in the Gold Cup. The first circuit of the Gold Cup this year was slightly slower this year which didn’t play to our strengths, we have excuses and I think the longer trip and a track that takes a fair bit of jumping might really suit him.
Polly Gundry: “It’s incredibly special to have a runner in the Grand National.”
It’s massively special to have a runner in the Grand National, but I don’t think it will hit me about how special it is until it has happened. You just have to treat it like any other race by getting the horse prepared and in the best shape as you possibly can. It’s down to the horse and the jockey Nick Scholfield. If they enjoy it, they will have a great chance.
It would be an amazing thing for me, my family, all of my connections, everyone in Devon and everyone who has ever supported me if he could win or finish in the top six. People try for years and years to have a runner in the Grand National, let alone something that could finish in the top six. I’m very well aware that I’m trying to punch above my weight, but I’ve got lots of experience having been connected with some lovely horses and also being connected with some great trainers when I was riding. Hopefully, I know slightly what we are aiming at.
Santini also has a nice weight in the race off 11st 2lb and it makes Richard and Lizzie Kelvin-Hughes the owners believe that the Grand National was a viable prospect. He is a big horse and he wouldn’t worry about carrying a bit more, but pounds mean lengths in races so it will definitely be a help to him carrying less weight.
I’ve been training for nearly 11 years now, but I’m not the type of person that goes touting about for big-money horses. Partly, because we are located in a lovely area in the East Devon area surrounded by farmers and what I’m really good at is bringing on young horses. It doesn’t mean I can’t train a decent horse, but I get stressed out when I’m training horses under National Hunt rules as I don’t want to get anything wrong. For me, it is not a numbers game. We have great facilities for bringing on young horses, but we don’t have great big gallops like other trainers so we will never be a massive yard as I don’t want to have hundreds of horses. I want to do a good job and I want to continue riding horses – you can’t do both, it simply doesn’t work.
Whilst I think it would be amazing for our little yard and all our supporters who love the point-to-point game and National Hunt racing, it is a huge achievement because the owners Richard and Lizzie Kelvin-Hughes have given me the opportunity to train Santini.
Santini is very fond of himself and whilst I’m not saying that Nicky Henderson and Seven Barrows treat their horses as a number as such, there are over 100 horses there. All those big trainers have amazing facilities and a huge number of staff, but it is just different in a smaller yard. Santini knows he is very special so I do think it does suit him being in a small yard.
Polly Gundry: “Of the other horses in the race, I love Snow Leopardess.”
I’ve always liked Delta Work and thought he was a massively talented horse. He won the Cross Country and I thought he would be the winner of the Grand National. He has a big weight, but is interesting. I also love Snow Leopardess because of the story given she has had a foal and then come back. I have kept an eye on her and if the ground got wetter, it would play into her hands a bit more. Whether she has as much class as others in it remains to be seen. There are some horses coming into the race who have class form in their back catalogue but have not been showing it of late.
Polly Gundry: “We travel to Aintree tomorrow.”
The journey to Aintree is tomorrow as there are so many horses running on Friday that Aintree cannot guarantee us a box until 6pm. We just want him to settle in, have a walk round in the evening before he settles down for the night.
We will then ride him on Saturday morning. I’ll ride him on the All-Weather just to stretch his legs and give him a trot round. He is a very good traveller and he enjoys going out and having a nose. He enjoys going anywhere new.
Polly Gundry: “Santini is my baby. He is very spoilt.”
In many ways, I guess Santini is my baby. I like to think all of my horses are very spoilt, but he is very well spoilt in particular. He is always getting treats and loves carrots, apples and I am always trying to keep him amused. We have to restrict his hay and forage but I’m always trying to show him that he has lots of things to look forward to.
After I have ridden him out, we’ll then go and have some lunch with Lizzie and Richard at Aintree. During that time Santini will just chill out. He is such a professional horse who has a huge amount of manners.
I feel quite cool about everything at the moment. Before the Gold Cup, we did two to three hours of work with Santini every day to get his weight down a little bit without galloping him too much. I would say his feet are in great feet today and he has a new set of shoes on and I’m very happy with him. I’m confident and relaxed about the horse as everything has gone to plan. I try not to take any risks that are slightly unnecessary and I’m very happy with where he is. Life is a ball at the moment.
How does Racingstars.co.uk’s Grand National Day £1 million challenge work?
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Register before the first race
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Buy 50 tokens for £10
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Pick the 7 horses which score the highest possible points available to win £1 million
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Horses earn points based on their starting price and finishing position
For full details and to enter, visit: https://grandnational.racingstars.co.uk/aintree/1-million-pound-challenge-on-the-grand-national-day-pdc
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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
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Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era

Reading Time: 3 minutes
Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.
Mobile Revolution Drives Market Transformation
Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.
“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”
Online Gambling Accelerates Toward 45% Market Share
The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.
Key growth drivers identified by Atlaslive include:
- Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
- Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
- Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029
Geographic Disparities Signal Untapped Opportunities
Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.
Digital Leaders:
- Sweden: 68.3% online share
- Finland and Denmark: Both at 68.1% online share
- Strong mobile adoption and regulatory frameworks driving digital-first engagement
Growth Markets:
- Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
- Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
- France: €14.0 billion market with significant room for online growth
Strategic Implications for Industry Stakeholders
The Atlaslive analysis identifies several critical success factors for market participants:
For Operators:
- Mobile-native platform architecture becomes non-negotiable
- Omnichannel integration essential for capturing cross-platform player value
- Geographic expansion strategies should prioritize markets with low online penetration
For Technology Providers:
- Platform scalability must accommodate sustained high-growth environments
- Cross-jurisdictional compliance capabilities increasingly valuable
- Mobile-first development methodologies essential for competitive positioning
Market Resilience Demonstrates Industry Maturity
Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.
“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”
To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.
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