Asia
ODDIN.GG TO POWER THE FIRST AND ONLY LEGAL ESPORTS OPERATOR IN VIETNAM
Oddin.gg, one of the industry’s most preferred providers of esports odds feeds, risk management and iFrame solutions, is happy to announce its new cooperation with CBV (Center of Betting Vietnam).
Oddin.gg will provide its iFrame solution to CBV, the sole holder of an esports gambling license as granted by the local authorities in Vietnam, and therefore the first and only legal esports operator in the country for the foreseeable future. This marks the new era for South East Asia as Vietnam will become one of the very few countries where esports betting will be legally allowed. Given the population of 96 million, smartphone penetration of 45% and the fact that 70% of the population has access to the internet, it is no surprise there are already 5 million esports enthusiasts in the country. The esports scene is poised to explode in the upcoming years.
CBV operates under the auspices of AVRCIPL (Association of Research and Consultancy on Policies and Law for Investment in Vietnam). AVRCIPL is responsible for connecting state agencies and private sector corporations, helping the latter to overcome policy and legal challenges for investment activities in Vietnam.
Bang Dang, spokesperson for CBV noted on the new collaboration: “Selecting the best and most reliable solution on the market was crucial for our aim to build the market from the ground up. Out of all the providers we have reviewed, Oddin.gg stood out with their comprehensive end-to-end iFrame solution that was fast to implement and provides us the level of control we were looking for. At the same time we can fully rely on Oddin.gg’s expertise and their guidance in the esports betting waters that are new to us. Given their leading uptime and number of live markets, we are certain we offer our bettors the best esports betting experience there is. We believe we have made the right choice and we are looking forward to the fruitful partnership for the years to come.
Marek Suchar, Managing Director and co-founder of Oddin.gg commented on the new partnership:
“We at Oddin.gg have reached another milestone! Esports in South East Asia has been mainstream for quite some time, where the status of esports pros is comparable to the status of other athletes. Yet, the legal environment for betting has been challenging, leaving opportunities for unregulated space to flourish. Through the partnership with CBV, we aspire to bring to Vietnam highly engaging esports betting alternative that will be regulatory-complaint and guarantee a high level of security for bettors. We hope we can set the right example and precedent for the other countries to follow in the upcoming years.
Oddin.gg is a world-leading B2B provider of iFrame solutions, esports odds feeds and risk management. It delivers the most engaging esports betting experience with industry-leading uptime and number of live markets. Oddin.gg maximizes its partners’ profitability as well by combining state-of-the-art technology, machine learning algorithms and advanced data science. The company features a team with more than 50 years of combined experience in esports and betting, and has successfully done business with the most complex global platforms. Recently, their application for a gaming license was officially accepted by the New Jersey Division of Gaming Enforcement.
Saigon-based CBV (Center of Betting Vietnam) is the first legal esports operator in Vietnam and holder of a provisional gambling license in the country. As esports betting in Southeast Asia is booming, CBV is strategically positioned to capitalize on the presented opportunities by putting, under one roof, the most experienced gambling and iGaming teams in the region.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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