First Look Games rolls out major platform upgrade

Studios and affiliates can take advantage of a range of new features including a free API that provides connected access to game and studio data

First Look Games (FLG), the innovative platform that directly connects game studios with online gambling affiliates, has rolled out a major upgrade to its platform, significantly improving the user experience for both developers and publishers.

First Look Games 2.0 allows users to search for, find and download game assets with more efficiency and make use of advanced filters such as being able to identify games by licence.

It also includes a timeline feature on the platform which allows developers to communicate relevant studio news as well as new game launches.

Studios have been given more options to manage their games and assets through a brand-new Studio Management Centre. Key features include allowing them to announce any exclusivity arrangements they have on game launches plus adding and removing jurisdictions for each game.

The biggest leap forward with First Look Games 2.0 is a new API feature that provides connected access to game and game studio data in a structured format. This allows affiliates to automatically create initial reviews of partner games and, as is the case with all FLG products, is completely free for registered publishers to use.

Studios and publishers will also benefit from a new weekly FLG newsletter that will feature game studio news, platform updates, feature reviews, the latest premium releases plus a list of recently launched and soon to launch standard titles.

Tom Galanis, Managing Director of First Look Games, said: “First Look Games 2.0 is a major upgrade on the previous version of the platform and will significantly improve the experience offered to both game studios and affiliates.

“This includes the ability to search for games more easily and much faster than before, and for studios to provide even more insight into their activity and games.

“I am particularly proud of our new API that connects directly with game and studio data and presents this information in an easy to digest format. It also means that affiliates can automatically create reviews of partner games allowing them to be first to market with their content. I’m delighted to inform the affiliate community that, as with all other product feature on the platform, use of the API is completely free for our users.

“The upgrade will be followed by further developments throughout the year as we continue to make First Look Games the number one destination for studios and affiliates to come together.”