eSports
YOYOTECH named Official Esports PC Hardware Partner for EXCEL ESPORTS
The partnership will see YOYOTECH provide EXCEL ESPORTS’ high-profile players with bespoke PCs as they look to level up their game
British competitive gaming culture brand EXCEL ESPORTS is excited to announce the leading manufacturer of custom-built PCs, YOYOTECH, as its new Official PC Hardware Partner. As part of the partnership, EXCEL and YOYOTECH will work closely together on the creation of a bespoke and exclusive PC that will harness EXCEL’s brand.
The custom high-performance XL PCs will be housed across EXCEL’s training facilities in Twickenham, Berlin and its new London HQ in Shoreditch. Players from EXCEL’s four rosters in League of Legends, Fortnite, VALORANT and FIFA will also receive custom XL PCs. The YOYOTECH logo will also feature on the sleeve of the EXCEL jersey with its players championing the brand at the biggest esports tournaments in Europe.
2022 marks a milestone year for EXCEL with several exciting announcements already under its belt. Most notably the re-signing of ex-player Marc “Caedrel” Lamont as a Content Creator, the relaunch of XL.GG, as the ultimate fan destination and a landmark partnership with JD Sports.
Founded in 2002, award winning YOYOTECH is one of the UK’s leading manufacturers of custom-built high-performance PCs and provider of complete esports solutions. Underpinned by strict quality management standards, YOYOTECH has more recently moved into offering esports arena builds and traditional high-performance gaming PCs for multiple private businesses and educational establishments. Recognised by industry publications including “World’s fastest PC” for beating Sun Microsystems.
James Fraser-Murison, Esports Advisor and Business Manager of YOYOTECH commented: “We are excited to announce our partnership with EXCEL ESPORTS. It’s great to work alongside a globally recognisable organisation, that shares our objectives to be the best and trusts in the quality of our hardware. YOYOTECH offers a complete esports solution, from PCs to arena builds, and this partnership will put us firmly on the global map with our fans and customers.
“We look forward to seeing YOYOTECH products enhance EXCEL’s players’ performance, and are excited to be cheering on the team together.”
EXCEL’s Commercial Director, Mark Carter added: “At EXCEL we always strive to be better today than we were yesterday, and provide our players with top class equipment to perform at their best. YOYOTECH are the obvious choice as the class leader for esports hardware, and we are delighted to announce our partnership with such a trusted supplier.
“With shared values of inspiring current and future generations of gamers, we’re excited to develop a partnership that drives esports forwards as an accessible and inclusive space for casual gamers to experienced pro’s.”
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Anichess, a subsidiary of Animoca Brands and the progressive chess-based online strategy game developed in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, today announced a partnership with global esports brand Team Secret to further connect competitive gaming and Web3. John Yao, CEO of Team Secret, will join Anichess as an advisor.
Anichess is an innovative chess-based Web3 game developed in a collaboration between Animoca Brands and Chess.com, the renowned global online chess platform. Anichess provides a novel tactical twist on the classic game of chess by implementing spells that open up new strategies and gameplay, and that require players to rethink the rules of traditional chess as they uncover the expansive lore within the world of the gameboard. Anichess recently raised a funding round of US$1.8 million, led by Sfermion and Amber Group with participation from Fenbushi Capital, Aspen Digital, SNZ Capital, and others (see announcement of 25 April 2024).
Team Secret is a global esports brand dedicated to bringing together the best gamers to compete worldwide, while also delivering entertaining experiences to its fans. It offers advertising and promotional sponsorship, talent and team development, business management, coaching, and other forms of support to both professional and aspiring players in the esports arena.
The partnership between Anichess and Team Secret aims to solidify chess’s esports status by combining a new platform to play and learn on for an engaged audience of up-and-coming online chess masters. Ahead of the player-versus-player (PvP) mode launch later in Q2 2024, Anichess will receive input from Team Secret on its game design as well as support in bringing the spellbinding game to a dedicated community of esports players.
“Esports has always been a core pillar of Anichess’ modernization of chess’ legacy,” said Brian Chan, head of Anichess. “Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”
“For how ancient the game of chess is, its esports scene is a fresh, rising star in terms of viewership, player base and tournaments,” said John Yao, CEO of Team Secret. “Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community.”
The post ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH appeared first on European Gaming Industry News.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
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