Jada Gaming signs an exclusive agreement with Unidesa Interactive for the use of artificial intelligence in gaming lounge management

Jada Gaming has closed an exclusive collaboration agreement for Spain with Unidesa Interactive, a company part of the B2B division of CIRSA, a leading multinational in the gaming and leisure sector in Spain and Latin America.

With this agreement, the use of artificial intelligence will be incorporated into Unidesa Interactive’s Forward Systems through the Jada Brain AI platform, a set of tailor-made solutions specifically designed to improve the most critical areas of game management, such as actions related to responsible gaming, among others, thus improving the efficiency of the system.  In addition, Jada Gaming’s data expertise and analysis  will also allow marketing actions to be more accurately targeted.  However, the exhaustive list of operators who have opted for the Forward Systems will now be able to opt for the new artificial intelligence modules, thus increasing their performance and optimising the real-time management of their rooms.

Alberto Alfieri, co-founder of Jada Gaming, said: “We are delighted to start working with Unidesa Interactive and, with it, integrate our modules into the networks of the leaders in the land based gaming market. Our Jada Brain AI solution is incredibly powerful, and we have adapted it to optimise physical gaming operations.”

Josep Mª Casas, Director of Cirsa’s B2B division added: “The integration of this artificial intelligence solution from Jada Gaming will allow us to offer a pioneering room management system in Spain.  An added value, without a doubt, to our Forward Systems, which currently has 42,000 connected machines in the world.”