ComeOn Group reveals their new Customer Experience department

Leading gaming operator ComeOn Group continues to develop their organisation in efforts to drive excellence and innovation both from a people and business perspective. The company has merged their customer focused operations to one department named Customer Experience (CX).

This strategic union between the Customer Support and Payment Operations Teams will ensure that the extra mile is always walked in line with the core values of ComeOn Group. The ambition to place the customer at the central point of the operations enabled the team to become more player data driven, promoting brand loyalty, and also improving the career development and in-house training of the team itself.

The success of the project was made possible through extensive internal consultation within the department, and also a thorough plan in regards to any training to ensure the team have the best possible tool belt in the industry to deal with all aspects of the customer journey. The company has shown great results in building long lasting relationships and retaining customers through positive interaction and customer-focused solutions.

Daniela Vella, Chief Operating Officer at ComeOn Group, said: “We are all aware of the importance of a top notch experience – great service leaves a long lasting impression. Naturally we set out to create this in our Customer Experience team, we had a very good base to work with and the people that are part of this transition elevated it to the next level. We are very proud of the way the team handled this period of change, and continues to deliver on the vision that paved the way for this new approach within our core operations.”