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OCA Signs Strategic Partnership Agreement with Tencent

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The Olympic Council of Asia (OCA) has signed a strategic partnership agreement with the Chinese internet and technology giant Tencent to promote the development of electronic sports in Asia with Asian Electronic Sports Federation through the Asian Electronic Esports Development Conference.

The signing of a Memorandum of Understanding took place during the Asian Electronic Sports Development Conference on Thursday, January 20 held jointly by the OCA and the Asian Electronic Sports Federation (AESF), which is the governing body for esports in the continent.

The conference and MOU signing ceremony, themed “Blooming in Asia”, was conducted online and attended by the OCA Director General, Husain Al-Musallam, AESF President Kenneth Fok, Tencent Senior Vice President Steven Ma and other officials from AESF and Tencent.

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Esports will be appearing in the OCA’s 19th Asian Games in Hangzhou, China from September 10-25, 2022 for the first time as an official medal sport after being a demonstration sport at the 18th Asian Games in Indonesia in 2018.

The OCA Director General said: “The Olympic Council of Asia is delighted to build up a strategic cooperation with Tencent. We are sure that Tencent’s technology and innovation will help the OCA and the Asian Electronic Sports Federation create more exciting possibilities for the digital electronic sports industry in Asia.”

The parties discussed the development of esports and of traditional sports in Asia as well as the OCA-AESF “Road to Asian Games” continent-wide project already in place for Hangzhou 2022.

Tencent’s Steven Ma thanked the OCA for its trust and said Tencent would continue to support the OCA in promoting the long-term development of esports and traditional sports in general, and in preparing for the 19th Asian Games Hangzhou 2022. He promised that Tencent would work with Asian countries to jointly create an esports culture with Asian characteristics and promote the prosperity and development of the esports industry in Asia and around the world.

AESF President Kenneth Fok said: “The significance and progress of the Road to Asian Games will determine national team selection for Asian countries across various esports titles and mark an important step for the inclusion of esports in national level multisport competitions.”

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LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

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LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.

This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.

In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.

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This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.

To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.

Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.

Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”

“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.

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“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”

The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.

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CASINO FILIPINO LAUNCHES LUXURY CAR RAFFLE PROMO

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Casino Filipino (CF) is revving up the excitement for its patrons with the launch of its Luxury Car Raffle Promo (LCRP) wherein ten brand-new luxury cars will be raffled off across 18 Casino Filipino branches and satellites nationwide.

Qualified players can earn raffle tickets every month starting April 1, 2025 up to June 20, 2026 based on their gaming activity specifically their Total Bets (TB) in table games or Turnover (TO) in slot machines and electronic table games (ETG). The grand draw will be held on June 30, 2026.

Raffle eligibility is based solely on gaming activity of each player within each calendar month. TB or TO from previous months do not carry over.

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To participate, a player must be a bona fide holder of a Casino Filipino Membership Card and must not be disqualified under any applicable laws, regulations, or issuances governing casino play.

Each month, table games players will earn one raffle ticket for every Php1 million in TBs. Regular slot machine players will earn one ticket for every Php500,000 in TO, while ETG players will receive a ticket for every Php1 million in TO.

The monthly earning period gives players 15 exciting chances to qualify for the big draw. Raffle tickets will be generated and released on a monthly basis starting April 2025 until June 2026, keeping the momentum high throughout the promo duration.

With a spectacular lineup of 10 luxury cars waiting to be claimed, the LCRP promises to be one of CF’s most exciting and rewarding promos yet.

Whether you’re spinning the slots or going all-in at the tables, every play brings you one step closer to your dream ride.

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The post CASINO FILIPINO LAUNCHES LUXURY CAR RAFFLE PROMO appeared first on European Gaming Industry News.

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PAGCOR maintains ISO 9001:2015 certification

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The Philippine Amusement and Gaming Corporation (PAGCOR) reaffirmed its commitment to quality governance standards after successfully maintaining its ISO 9001:2015 certification.

The certification, granted by DQS Certification Philippines, Inc. (DQS), came after a series of rigorous surveillance and scope extension audits conducted from December 16 to 20, 2024.

The recognition was formalized during an awarding ceremony today, April 24, at PAGCOR’s Corporate Office in Pasay City, affirming PAGCOR’s adherence to international quality management standards.

The surveillance audit covered eight existing sites including PAGCOR’s Main Corporate Office and several Casino Filipino branches in Tagaytay, Angeles, Citystate, Cebu, Ilocos Norte, Olongapo, and Bacolod.

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The certification scope was also extended to ten additional sites including Casino Filipino Grand Regal, Malabon Grand, Binondo, Manila Grand Opera, Greenery, Midas, Kartini, Oriental Pearl, Networld, and Tropicana in Las Piñas.

PAGCOR Chairman and CEO Alejandro H. Tengco emphasized that maintaining the ISO 9001:2015 certification is an important testament to the agency’s dedication to excellence and public service.

“Maintaining our ISO 9001:2015 certification is certainly no small feat,” he said. “This is the result of the collective effort of the entire PAGCOR family, and it reflects our team’s discipline, teamwork and commitment to quality service for the benefit of the government and the Filipino people.”

In its audit report, DQS lauded PAGCOR’s top management for consistently supporting quality improvements and effectively managing risk, highlighting the agency’s strong operational controls, cross-divisional collaboration and focus on employee engagement and customer satisfaction.

Among other noteworthy initiatives cited by the third party audit team were innovations in cash transaction handling at gaming tables, the use of customer feedback systems and e-learning compliance training especially in anti-money laundering.

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It also noted the agency’s deployment of modern technologies like the “Card Canister Randomizer” and digital record-keeping systems.

The ISO 9001:2015 certification, which applies to PAGCOR’s multi-site operations, remains valid until March 21, 2026.

The post PAGCOR maintains ISO 9001:2015 certification appeared first on European Gaming Industry News.

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