Relax Gaming partners with GAN for Silverback distribution deal

Relax Gaming, the igaming aggregator and supplier of unique content, has partnered with leading aggregator GAN to distribute Silverback Gaming content.

This move comes after GAN acquired the promising slot studio in December 2021 in a deal which sees them receive exclusive rights to all current and future Silverback titles.

The Bulgarian studio plans on doubling its headcount by 2023 as it aims to produce 50 new immersive mobile-first online slot games in the next three years, adding to the supplier’s already strong portfolio which includes titles such as Aztec Luck™ and Mystery Stacks™.

This deal is testament to Relax Gaming’s credentials as an industry-leading platform provider. It currently provides access to more than 75 top-performing gaming suppliers, distributed across multiple regulated markets around the world.

Commenting on the deal, Simon Hammon, CPO of Relax Gaming, said: “Relax Gaming is delighted to continue its partnership with both Silverback and now GAN as part of its continued drive to work with innovative and promising studios under our Silver Bullet program.

“Silverback has delivered popular content that shows true potential and we are excited about the continuation of this successful partnership and Silverback Gaming’s packed roadmap.”

Raph Di Guisto, Founder & CEO of Silverback Gaming, added: “Our partnership with a premier B2B partner like GAN and the ability to leverage their proven technological platform and distribution network presents an incredible opportunity to scale our portfolio into the U.S. market.

“In addition, marrying our resources and teams of engineers will expedite our ability to bring new and exciting games to players over the coming years. We are very pleased to continue our relationship with Relax Gaming to ensure the best scope of distribution for our existing and upcoming content”

Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming won in excess of 10 awards throughout 2021 with more nominations already secured for this year’s award season.