Asia
NODWIN Gaming and BACARDÍ bring back BACARDÍ NH7 Weekender, India’s happiest music festival, with limited tickets and social distancing practices
India’s happiest music festival BACARDÍ NH7 Weekender, that was held digitally last year due to the lockdown restrictions, is now back with a bang with live editions planned for February 2022 in three cities – Pune, Kolkata and Delhi NCR. NODWIN Gaming, who recently acquired the festival from OML Entertainment, will be organizing the festival. Registrations for the virtual edition as well as bookings for the live festivals, will open from December 4, 2021.
BACARDÍ NH7 Weekender will host a 2-day musical weekend in each of the three cities packed with electric performances by some of the most loved and followed Indian artists across genres. The festival will operate with limited capacity with only 1,500 to 2,500 tickets being sold in each city for fully vaccinated audiences. In previous editions, the festival frequently sold over 20,000 tickets per city. This year, we will see an array of performances from Indian and International artists, albeit fewer international names owing to the travel restrictions.
In the run up to the festival early next year, BACARDÍ NH7 Weekender will host City Takeovers in eight additional cities — Mumbai, Bangalore, Hyderabad, Chennai, Goa, Chandigarh, Jaipur and Guwahati, as well as a digital edition. The festival has been bringing together comedy, food and a diverse range of music under one roof for years now with the aim to make fans ‘happy’ again.
“Music has the power to transcend borders, uplift your spirits and unite cultures and people from across the world. BACARDÍ NH7 Weekender has been doing that brilliantly for over a decade now and we are very happy to bring back the live version in 2022, especially at a time when we’ve all emerged from a very unsettling time. After a two year gap, I am sure all the fans of this festival have been waiting to attend it live to feel the distinct energy of a live festival. This continues our fan first approach with the convergence of Music, Comedy and Gaming” said Akshat Rathee, Co-Founder & MD, NODWIN Gaming.
Sameeksha Uniyal, Consumer Marketing Lead, Brand BACARDÍ, India and South East Asia, said, “At BACARDÍ, we always keep consumers at the heart of what we do. Having embedded that core philosophy into the curation of BACARDÍ NH7 Weekender, our flagship property has become a leading cultural phenomenon over the years, where consumers across the country looked forward to attending the event each year. Last year, we took this fest virtual and saw an overwhelming response from fans. This year, with a sense of normalcy seeping in, we want to see our consumers express themselves and be happy in a physical environment again, with safety as our #1 priority. So we’re bringing back BACARDÍ NH7 to town – bigger, better and wider this time – as we take over multiple cities, with a host of experiences across formats, making our consumers Do What Makes Them Happy Again!”
This unique edition will be a celebration of getting back on-ground and marking new beginnings in the post-pandemic world. The festival will prioritize all necessary safety and hygiene protocols and checks. Social distancing, entry for only fully vaccinated fans, mandatory use of masks and sanitizers, thermal scanning check points, temperature checks, etc., will ensure a safe and secure atmosphere where fans can enjoy the festival.
The event is subject to permissions being procured which will only be known closer to the event date based on the regulations at the time. However, NODWIN Gaming will refund all ticket money in case of any cancellations due to regulations on account of the pandemic.
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.
International Game Technology announced that it will showcase an exciting portfolio of locally attuned gaming innovations for the Asia-Pacific market at G2E Asia 2024 at The Venetian Macao, June 4-6. The products within IGT’s G2E Asia 2024 portfolio are designed to enhance player entertainment, drive performance, and enable operators to diversify their gaming floors with research-backed solutions.
“It’s great to see G2E Asia return to The Venetian Macao in 2024. With Asia being a growth market for IGT, we are excited to connect with our customers and present a localized games and systems portfolio that can create new opportunities for IGT and our customers throughout the region,” said Dallas Orchard, IGT Senior Vice President and Chief Operating Officer, Gaming APAC.
“IGT’s G2E Asia 2024 portfolio is anchored in exciting new link and standalone games that build on the momentum of many of our highest performing titles in the region of the last year. G2E Asia 2024 will be the debut of Cash Cove Frenzy, an action-packed multi-level progressive based on one of IGT’s most popular titles in the region, and Jetsetter Gold Link, a new-to-Asia game that can help our customers diversify their gaming floors. We will also spotlight the many operator and player benefits of IGT ADVANTAGE, our highly scalable casino management system that has strong market penetration in Asia and beyond,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.
G2E Asia 2024 attendees will have the opportunity to experience an array of IGT solutions in the Company stand A801.
The post IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024 appeared first on European Gaming Industry News.
GR8 Tech, an award-winning iGaming solutions provider, will exhibit at SiGMA Asia on June 3-5, marking a significant expansion into the region. Attendees can visit GR8 Tech at stand D806, where they will have the opportunity to explore the provider’s comprehensive ecosystem of solutions, featuring the flagship GR8 Sportsbook, the robust GR8 Casino, and innovative standalone products, including but not limited to CRM, Sportsbook iFrame, Feed, and Payment Gateway.
“SiGMA Asia provides us with a unique platform to connect directly with local operators and stakeholders, and we are excited to demonstrate how our technology can help them achieve greater profitability and efficiency,” said Evgen Belousov, CEO of GR8 Tech. “This is a milestone moment for GR8 Tech as we bring our advanced betting and casino solutions to one of the most dynamic gaming markets in the world.”
Additionally, GR8 Tech, in collaboration with BETER, will host an exclusive invite-only party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating our continued partnerships and future successes.
Meet GR8 Tech at SiGMA Asia: Unlock the New Horizons
High-Performance Products and Interactive Demonstrations
The technological prowess of GR8 Tech’s diverse product suite will be on full display at SiGMA Asia. The attendees will be able to take a closer look at the comprehensive GR8 Sportsbook and Casino platform and vital standalone products like CRM, Sportsbook iFrame, Feed, Payment Gateway, etc., on demo screens at the stand. Each solution and product seamlessly adapts to address the specific needs of the Asian market, ensuring that all functionalities – from handling high betting volumes to integrating seamlessly with various payment systems – are tailored to enhance user experience and operator profitability.
Particularly, the provider’s flagship GR8 Sportsbook, known for its high stability and performance, offers a wide selection of content that caters to the diverse preferences of players across Asian countries. It also features unique margin management capabilities designed to maintain competitiveness and profitability in the region’s aggressively low-margin environment.
“GR8 Sportsbook is engineered to meet the specific needs of the Asian market, from its mobile-first design to its ability to handle high betting volumes without compromising user experience,” added Oleksandr Feshchenko, CRO at GR8 Tech. “We are proud to showcase how our platform can transform sports betting operations.”
Connect with GR8 Tech
To ensure a personalized experience, GR8 Tech invites interested parties to book a meeting with their team, taking advantage of an excellent opportunity to discuss how GR8 Tech’s solutions can elevate business success in the region.
The post From LatAm to Asia: Meet GR8 Tech at SiGMA Manila appeared first on European Gaming Industry News.
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