Asia
NODWIN Gaming and BACARDÍ bring back BACARDÍ NH7 Weekender, India’s happiest music festival, with limited tickets and social distancing practices
India’s happiest music festival BACARDÍ NH7 Weekender, that was held digitally last year due to the lockdown restrictions, is now back with a bang with live editions planned for February 2022 in three cities – Pune, Kolkata and Delhi NCR. NODWIN Gaming, who recently acquired the festival from OML Entertainment, will be organizing the festival. Registrations for the virtual edition as well as bookings for the live festivals, will open from December 4, 2021.
BACARDÍ NH7 Weekender will host a 2-day musical weekend in each of the three cities packed with electric performances by some of the most loved and followed Indian artists across genres. The festival will operate with limited capacity with only 1,500 to 2,500 tickets being sold in each city for fully vaccinated audiences. In previous editions, the festival frequently sold over 20,000 tickets per city. This year, we will see an array of performances from Indian and International artists, albeit fewer international names owing to the travel restrictions.
In the run up to the festival early next year, BACARDÍ NH7 Weekender will host City Takeovers in eight additional cities — Mumbai, Bangalore, Hyderabad, Chennai, Goa, Chandigarh, Jaipur and Guwahati, as well as a digital edition. The festival has been bringing together comedy, food and a diverse range of music under one roof for years now with the aim to make fans ‘happy’ again.
“Music has the power to transcend borders, uplift your spirits and unite cultures and people from across the world. BACARDÍ NH7 Weekender has been doing that brilliantly for over a decade now and we are very happy to bring back the live version in 2022, especially at a time when we’ve all emerged from a very unsettling time. After a two year gap, I am sure all the fans of this festival have been waiting to attend it live to feel the distinct energy of a live festival. This continues our fan first approach with the convergence of Music, Comedy and Gaming” said Akshat Rathee, Co-Founder & MD, NODWIN Gaming.
Sameeksha Uniyal, Consumer Marketing Lead, Brand BACARDÍ, India and South East Asia, said, “At BACARDÍ, we always keep consumers at the heart of what we do. Having embedded that core philosophy into the curation of BACARDÍ NH7 Weekender, our flagship property has become a leading cultural phenomenon over the years, where consumers across the country looked forward to attending the event each year. Last year, we took this fest virtual and saw an overwhelming response from fans. This year, with a sense of normalcy seeping in, we want to see our consumers express themselves and be happy in a physical environment again, with safety as our #1 priority. So we’re bringing back BACARDÍ NH7 to town – bigger, better and wider this time – as we take over multiple cities, with a host of experiences across formats, making our consumers Do What Makes Them Happy Again!”
This unique edition will be a celebration of getting back on-ground and marking new beginnings in the post-pandemic world. The festival will prioritize all necessary safety and hygiene protocols and checks. Social distancing, entry for only fully vaccinated fans, mandatory use of masks and sanitizers, thermal scanning check points, temperature checks, etc., will ensure a safe and secure atmosphere where fans can enjoy the festival.
The event is subject to permissions being procured which will only be known closer to the event date based on the regulations at the time. However, NODWIN Gaming will refund all ticket money in case of any cancellations due to regulations on account of the pandemic.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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