Zitro
ZITRO CELEBRATES REMARKABLE GROWTH AND EXPANSION ACROSS THE U.S. GAMING LANDSCAPE

Zitro, a leading supplier in the gaming industry, proudly announces its strategic expansion into new states and casinos within the U.S. gaming market. As of January 2022, Zitro operated in three states: California, Oklahoma, and Florida. The first eight months of 2023 have been market by significant growth, with Zitro now operating in a total of ten states, which include Arizona, New Mexico, Minnesota, Virginia, Ohio racinos, Connecticut, and Wisconsin.
This move is another important step for the company’s continued expansion and strengthens its position as a key player in the highly competitive U.S. gaming landscape. Zitro has tripled its market presence, and doubles the number of casinos with Zitro machines in less than a year, and has established itself as a trusted partner for gaming establishments across the country. Through its ongoing investment in the U.S., Zitro continues to set new standards for expansion and outreach and remains committed to its ambitious pace of growth throughout all of America.
Johnny Ortiz, Founder of Zitro also added: “Centered on establishing a significant presence within the U.S. market, our strategic approach combines innovation and steady growth. We are learning, and our objective – which we will achieve – is to obtain licenses in all major jurisdictions throughout the United States and Canada. However, this isn’t a sprint goal; it’s a long-distance race in which we aim to reach the finish line. We hace recently opened a new technology campus in India, which will enable us to keep growing and addressing both our current markets and any demand that may arise in the U.S., as well as in other jurisdictions”.
Cancún
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.
Argentina
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO

Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
Latin America
TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

On September 11th, Zitro gathered the Mexican gaming industry in Mexico City for its Zitro Experience event. This annual gathering, which has already become a benchmark for the sector in Mexico, exceeded all expectations with a product presentation that marked a before and after. The company introduced a new gaming concept, demonstrating once again its commitment to innovation, in a lively and networking atmosphere, ending in a fantastic party.
Johnny Ortiz Viveiros, Founder of Zitro, added: “Mexico has been instrumental to Zitro’s growth, and our ongoing success reflects our team’s dedication and the trust that operators place in our products. We are proud to have presented a new innovative gaming concept and reaffirmed our commitment to the gaming industry in Mexico. We extend our heartfelt appreciation to all our clients for their presence and support at this event.
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