The Northern Ireland Football League (NIFL) are pleased to announce VBET as the new official betting partner and title sponsor of the Women’s Premiership League Cup.

The five-year partnership will see VBET promoted through the NI Football League network with impactful signage at stadiums, bespoke digital content on social channels and collaboration on digital innovation projects through to the end of the 2028/2029 season.

Next month, the newly rebranded VBET Women’s Premiership League Cup final will be contested with the showpiece clash between holders Cliftonville Ladies and newly promoted Lisburn Rangers.

Advertisement

Ian Forrester, NI Football League Chief Commercial Officer said, “We’re delighted that VBET will be partnering with us on our journey over the next five seasons, as we continue to grow our leagues and entertain fans in our thousands.”

“The commitment to both male and female football as well as new initiatives is a huge boost to NIFL, and we can’t wait to get started!”

Pantelis Kotopoulos, VBET Chief Growth Officer, said: “We are so proud to have been unveiled as official betting partners of the NIFL. The NI Football League could not be in better shape right now, so it is a privilege to be part of their journey. We also share NIFL’s continual desire to put fans and community first and look forward to building successful foundations with supporters and clubs alike.”

VBET’s mission is to give our members the best betting and gaming experience in a safe and secure environment, covering 30,000 live matches and over 40,000 pre-match events each month, VBET also provide over 2,000 Casino games, Live Casino, Virtual Sports, Esports and much more.

The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.

FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.

Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.

Advertisement

FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.

With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.

Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.

Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”

“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.

Advertisement

Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”

This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.

EGT Digital is all set to impress the visitors to the Irish Gaming Show 2024, which will be held on March 5 and 6. Together with EGT, the company will reveal its wide variety of iGaming products at stand 1-4.

Guests will be able to dive into the exciting world of the jackpot top-performers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, currently including more than 100 slot games. Along with the popular titles on display will be the newest additions to Clover Chance Sugar Duke and Aztec Rush.

Sugar Duke will welcome those eager for adventures and winnings to the Fun-fair, where Mr. Sugar Duke and his sweet companions will be waiting to take them on a dizzying tour, full of countless surprises and bonuses.

Advertisement

Aztec Rush will uncover the world of the eponymous ancient civilisation and will provide players with the chance to win Emperor’s gold, while the toppling reel feature raises the excitement to sky-high levels with its promises for hidden treasures.

The gaming diversity at the stand will be complemented by EGT Digital’s instant games, well-known for their original design, classic rules and smooth gameplay.

The in-house developed all-in-one betting platform X-Nave will also present its 4 modules: Sport product, Casino aggregator, CRM Engine and Payment Gateway, which can be both part of the complete solution or operate independently, as they allow integration with developments of third-party providers.

The Sport product will show its latest upgrades, providing operators with different tools to enhance their clients’ experience such as the in-house developed Feed aggregator, the Bet Builder for pre-match, as well as the Predefined Boost on Мultiple bets.

EGT Digital’s CRM Engine will demonstrate new options for bonus campaigns. The platform tournament module is also enriched with new options for play with sports bets, as well as a completely new type of tournament based on a competitive principle. Visitors will have the opportunity to become familiar with the updated loyalty program and player journey tools as well.

Advertisement

X-Nave’s Casino aggregator will also present its immersive portfolio, giving access to more than 10,000 games across more than 110 providers and securing instant revenue, operations and game offering boost.

The live Payment Gateway, enabling end-to-end payment management through the user interface, will demonstrate its wide variety of options. It can be used to manage all payment methods and their limits on the payment pages, provides multiple integrations of various payment methods, reports and dashboards for analysis and is PCI-DSS Level 1 Compliant.

“The Irish market is of great interest to EGT Digital and Irish Gaming Show is a must-attend event for us. I am confident that our product selection for this year’s edition will turn our stand into one of the most visited places at the exhibition and will guarantee us a very fruitful participation, which can even surpass our success from 2023,” Tsvetomira Drumeva, Head of Sales at EGT Digital, said.