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Compliance Updates

UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers

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New rules increasing the safety and simplicity of consumer promotional offers are to be introduced by the UK Gambling Commission.

Gambling businesses will be banned from offering potentially harmful offers involving consumers having to carry out two or more types of gambling, such as betting and playing slots.

Operators will also be limited on the number of times bonus funds must be re-staked before the consumer can withdraw winnings from the bonus.

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The changes follow a consultation and are consistent with the 2023 White Paper High stakes: gambling reform for the digital age.

Mixed product promotion ban

Mixed product promotional offers provide bonuses on the condition the consumer plays different products, such as betting and playing slots.

But evidence shows consumers are more at risk of harm when they gamble on multiple products rather than a single product. There is also the risk that mixed product promotions confuse consumers because of complex terms and conditions.

The ban is aimed at reducing harm and boosting fairness and openness.

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Bonus wagering requirements limited to ten

Some promotional offers provide bonus funds to consumers on the condition the consumer re-stakes any winnings multiple times before being allowed to withdraw winnings from the bonus.

For example, a £10 bonus with a 50 times wagering requirement requires the consumer to play through £500 before the winnings can be withdrawn.

Such high wagering requirements could confuse consumers and lead them to gamble for longer, and faster, than they are used to.

Capping the wagering requirement to ten decreases the likelihood of harm, reduces complexity and improves transparency while maintaining consumer choice.

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Rewording the rewards and bonus section of Licence Conditions and Codes of Practice (LCCP)

To ensure increased clarity of the Commission’s current expectations of operators it will alter the structure and wording of Social Responsibility Code 5.1.1 (Rewards and Bonuses).

All changes will come into force on 19 December 2025.

Tim Miller, Executive Director for Research and Policy, said: “These changes will better protect consumers from gambling harm and give consumers much better clarity on, and certainty of, offers before they decide to sign up.”

The post UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers appeared first on European Gaming Industry News.

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Compliance Updates

BETER joins the Esports Integrity Commission

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Fast betting content, data and live streaming provider becomes a Tier 1 Anti-Corruption Supporter to the Esports Integrity Commission helping drive match-fixing and fraud out of the industry

BETER, the award-winning provider of fast betting content, data and live streaming for esports and sports, has joined the Esports Integrity Commission (ESIC) as a Tier 1 Anti-Corruption Supporter.

As a member, BETER will assist the ESIC in identifying and investigating suspicious betting activity while also supporting the Commission’s wider goal of combating match fixing and betting fraud across the esports industry.

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BETER is well placed to support the Commission, given its standard-setting approach to ensuring integrity across its fast-betting products and solutions.

As part of its supporter role, BETER will contribute to ESIC’s monitoring and intelligence functions, actively cooperating in the detection and investigation of suspicious betting activity. This includes visibility across its flagship ESportsBattle tournaments, delivering over 36,000 monthly esports events that are thoroughly monitored 24/7 by BETER’s Integrity team. .

The Integrity team ensures that all of BETER’s in-house events are conducted to the highest standards. This is achieved through rigorous e-learning sessions for all athletes participating in its contests, a 24/7 whistleblowing platform, the Integrity BOOTCAMP program, a comprehensive reporting system, partnerships with law enforcement agencies and sporting bodies/federations, and more.

Thanks to this robust integrity ecosystem, only 0.01% of events have been flagged for investigation as suspicious over the past 12 months.

Andrii Nekrutov, Chief Integrity Officer at BETER, said: “BETER’s strict measures and strong commitment to fair play principles in our ESportsBattle tournaments provide us with the qualities needed to be a strong and reliable member of the Esports Integrity Commission.

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“We are one of the most experienced esports betting content providers with educational programs and approaches that are unrivalled when it comes to integrity and fairness.

“The team looks forward to working with the Commission to improve the esports ecosystem by eradicating match-fixing and bolstering principles of fair play. We have done a great job of this with our esports tournaments and believe we can help do the same for the wider industry.”

Stephen Hanna, Chief Executive Officer at the Esports Integrity Commission, added: “BETER’s membership to the Esports Integrity Commission is a testament to the company’s alignment with our mission to uphold and promote the highest standards of integrity, transparency and fair play within the global esports ecosystem.

“By becoming a member, BETER joins a growing community of industry leaders dedicated to fostering a safe, transparent and sustainable future of esports.”

The post BETER joins the Esports Integrity Commission appeared first on European Gaming Industry News.

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Compliance Updates

IC360 Announces Integrity Partnership with PGA of America

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Integrity Compliance 360 (IC360), the unequivocal global leader in delivering best-in-class integrity and compliance regulatory technology products and services for the sports betting and gaming sector, has announced a new partnership with the PGA of America.

Through this partnership, IC360 will provide the PGA of America with its state-of-the-art Integrity Monitoring technology, providing real-time alerts on global wagering activity. Additionally, the PGA of America will utilize ProhiBet, the one-of-a-kind prohibited bettor solution to prevent individuals from engaging in prohibited wagering activities.

“We are excited to partner with IC360, a leader in regulatory technology for sports betting and gaming. This collaboration underscores our commitment to maintaining the highest integrity standards within golf by integrating IC360’s cutting-edge Integrity Monitoring technology and the innovative ProhiBet solution. By leveraging IC360’s expert Advisory Team, we gain invaluable insights as we navigate the sports wagering landscape,” said Jeff Price, Chief Commercial and Philanthropy Officer for the PGA of America.

The PGA of America will also utilize IC360’s seasoned Advisory Team, who will provide consultative services to the organization as they navigate the nuances of the complex and evolving sports wagering regulatory environment. IC360’s team comprises former regulators and seasoned gaming industry professionals who ensure all regulatory compliance standards are hitting the highest standards.

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“The PGA of America is a partner that shares the same vision of integrity and fairness in competition, which we promote and aim to protect. It is a privilege to provide this organization with our world-class technology and service, as they continue to showcase excellence in their commitment to integrity and their culture,” said Scott Sadin, Co-CEO of IC360, said.

The post IC360 Announces Integrity Partnership with PGA of America appeared first on Gaming and Gambling Industry in the Americas.

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Association of Gaming Operators in Kenya Announces New Regulations

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The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.

In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.

Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.

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“The gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,” the statement by AGOK’s board reads in part.

“AGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.”

The Association furthers contends that all its members operate under a “shared code of conduct” rooted in principles of fairness, transparency and social responsibility.

Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.

The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.

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The post Association of Gaming Operators in Kenya Announces New Regulations appeared first on European Gaming Industry News.

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