Industry Awards
DAZN Announces Exclusive Global Rights to English Football’s National League
DAZN, the world’s leading sports entertainment platform, announced the acquisition of broadcast rights to the English Football League’s National League, National League North and National League South, in the UK and on a global and exclusive basis. The deal marks DAZN’s first investment into domestic rights for men’s football rights in England and represents a significant addition to DAZN’s portfolio of English football internationally.
Fans in the UK and around the world will be able to stream an exciting slew of English football from the National League, National League North and National League South on DAZN. With 24 teams in each of the three competitions, subscribers will be able to access a wealth of live games as well as catch up on highlights and watch official full match replays. DAZN will take over production for the broadcasting of games with all 557 National League matches to be streamed on the platform as well as a significant selection of top National League North and National League South matches.
National League will join the likes of NFL Game Pass, PGA Tour Pass and FIBA’s Courtside 1891 as a standalone channel within the DAZN platform. DAZN will offer National League TV as a standalone channel which can be purchased separately, or on top of, a standard DAZN subscription.
With DAZN, National League TV will be available throughout more than 200 markets, across multiple internet-enabled devices, and will benefit from DAZN’s technological expertise and product development. The flexibility and versatility of DAZN’s platform enables live and on-demand content to be streamed at scale, while also providing the capacity to localise in key markets.
A rights holder of EFL competitions in key DAZN markets of Spain, Portugal, Germany, Belgium, Canada, Japan, Italy – this deal with the National League System (NLS) is DAZN’s domestic entrance into English men’s football and underlines the platform’s commitment to growing its offer in the UK.
Shay Segev, CEO of DAZN Group, said: “DAZN’s technology makes us uniquely placed to create destinations for sports fans, and this multi-year partnership NLS will allow us to create a global home for the National League, helping fans better access the teams they are so passionate about, while creating engagement opportunities to access new audiences. This is the latest in a series of channel deals which leverage DAZN’s scale and industry-leading tech stack to revolutionise the way rights holders increase exposure to domestic and international audiences and develop their sport digitally and commercially.”
Mark Ives, General Manager of National League System, said: “We are incredibly excited about this groundbreaking long-term joint venture with DAZN, one of the biggest players in sports broadcasting and the deal demonstrates the continuing growth and reach of the National League.
“The global exposure that DAZN will bring the league, and our clubs cannot be overstated. DAZN will be using their vast expertise in sports broadcasting and streaming to allow fans in both the UK, and internationally, to access live matches across all connected devices like never before.
“We look forward to working very closely with them to enhance the viewing experience for all fans that can’t be at the stadium, which we believe is to the full benefit of our clubs and supporters.”
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Amusnet has announced that it has been awarded Content Provider of the Year at the prestigious Italian Gaming Awards. The ceremony took place on April 9 as part of the Italian Gaming Expo & Conference (IGE) at the Salone delle Fontane in Rome. This recognition highlights Amusnet’s commitment to delivering top-tier gaming content and maintaining excellence in one of Europe’s most dynamic and competitive markets.
The Italian Gaming Awards celebrate the best in the industry, honouring companies that are shaping the future of gaming in Italy through outstanding products, practices and performance. With over 110 nominees across 21 categories, this year’s event brought together leading operators, suppliers, regulators and public representatives to recognise achievement and leadership across the sector.
“It’s a great honor to be named Content Provider of the Year. This recognition reflects the dedication and passion of our incredible Amusnet Italy team. We remain committed to further strengthening our position in the Italian market by delivering engaging content that enhances the player experience and expanding our strategic partnerships,” said Polina Nedyalkova, Director at Amusnet Italy.
The post Amusnet Named Content Provider of the Year at the Italian Gaming Awards 2025 appeared first on European Gaming Industry News.
Boomerang is a contender for Sportsbook Operator of the Year and Bonus Offer of the Year
Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.
Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.
The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.
Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.
The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.
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