partnerships
Bacta and the Bingo Association Prepare to Submit Six-point Technical Standards Proposal
Bacta’s Technical Standards Group headed by MERKUR UK’s Alan Claypole is working in partnership with colleagues from the Bingo Association’s Gaming Machine Working Group to produce a set of industry recommendations on enhancements to existing regulations which will enable the machines sector to remain competitive and uphold the highest standards of consumer protection.
Following discussions with the Gambling Commission, Bacta and the Bingo Association will submit a six-point plan of outline proposals to update the existing regulations by 30th April as the precursor to a possible more fundamental review.
Bacta National President John Bollom said: “I am delighted that the Gambling Commission has responded positively to our request to provide insight and input to the current regulations covering technical standards.
“In partnership with the Bingo Association, we are drawing up a concise six-point plan to update those areas where we believe that changes could be explored whilst always upholding our unswerving commitment to safer gambling.
“The focus of the Technical Standards Group led by Alan Claypole is to supply the Commission with a set of proposals which are realistic, pragmatic and deliverable all set against a robust commitment to deliver a safe gambling entertainment experience for players.
“I am delighted that the industry has been given the opportunity to present our thoughts which I believe represents a solid acknowledgement of our reputation as a source of technical insight and expertise.
“Addressing technical standards will enable the industry to continue to engage responsibly with consumers in what is an increasingly competitive and blended land-based/online environment.”
Miles Baron, CEO of the Bingo Association, said: “It makes sense for the Bingo Association to be working closely with Bacta in the area of Gaming Machine Technical Standards where we have much in common, and we are grateful to Alan for his work to date on this proposal.”
The post Bacta and the Bingo Association Prepare to Submit Six-point Technical Standards Proposal appeared first on European Gaming Industry News.
The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19.
This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor. ESPN BET is a best-in-class online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.
“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship. The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer.
“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major. We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans,” said Jason Birney, Vice President of Operations at PENN Interactive.
The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole. The ESPN BET Members Lounge is a premium hospitality space available only to ESPN BET account holders. The lounge offers views of Valhalla’s newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.
In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.
WinnaVegas Casino Resort, a premier destination in Western Iowa, announced the extension of its partnership with Quick Custom Intelligence (QCI), a leading provider of advanced analytics solutions for the gaming industry. This renewal underscores WinnaVegas’ commitment to leveraging cutting-edge technology and superior support to drive business success.
WinnaVegas Casino Resort has experienced remarkable growth and operational efficiency since implementing the award-winning QCI Enterprise platform. By harnessing the power of QCI’s innovative analytics tools, WinnaVegas has optimized marketing strategies, enhanced guest experiences, and achieved unprecedented levels of performance.
Tom Teesdale, General Manager of WinnaVegas Casino Resort, said: “QCI has been instrumental in our success, providing invaluable insights that have allowed us to make data-driven decisions and elevate our operational efficiency. Their unwavering support and dedication to innovation align with our vision for delivering exceptional experiences to our guests.”
The extension of the partnership between WinnaVegas and QCI not only underscores the significant impact of the QCI Enterprise platform but also highlights the exemplary support that WinnaVegas receives from QCI’s team of experts. This collaborative approach ensures that WinnaVegas remains at the forefront of the industry, constantly evolving to meet the dynamic needs of its guests.
Dr. Ralph Thomas, CEO of Quick Custom Intelligence, said: “We are thrilled to continue our partnership with WinnaVegas Casino Resort and are honored to be a part of their ongoing success story. Our mission at QCI is to empower our clients with the tools and insights they need to thrive in a competitive landscape. We look forward to furthering our collaboration with WinnaVegas and delivering innovative solutions that drive tangible results.”
AC Milan and TG.Casino announced a new partnership, which sees the crypto casino platform become the Official Regional iGaming Partner of the Rossoneri in Europe.
This new collaboration between two frontrunners in their own fields offers a great opportunity to create something new and innovative. This partnership demonstrates the platform’s intent to take on and beat the iGaming competition to become the ultimate destination for all ambitious players. The deal catapults TG.Casino into the top ranks of GameFi by bringing the brand into the living rooms and onto the mobiles of tens of millions of consumers all over Europe.
Through this new partnership, $TGC token holders will have the chance to win lots of experiences offered by the Rossoneri club. From visits to the Milanello training centre to winning official AC Milan jerseys and VIP access at the San Siro stadium, football fans will have the chance to enjoy unique and exclusive experiences.
The new partnership provides AC Milan with a new fan engagement tool, creating bespoke experiences, which aim to give them more access, and bring them even closer to their beloved Club.
The post TG.Casino Signs Partnership with AC Milan appeared first on European Gaming Industry News.
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