Booming Games is pleased to announce the launch of its game portfolio on 32Red, one of the UK’s premier online casino brands and a part of the Kindred Group.

This collaboration marks a significant step in Booming Games’ UK market expansion and underscores the company’s commitment to delivering premium slot content to top-tier operators.

Through this partnership, 32Red players will gain access to a carefully curated portfolio of high-performing titles, including Burning Classics, Buffalo Hold and Win Extreme, Cash Pig, and Dynamite Trio. These games are renowned for their stunning graphics, immersive soundtracks, and cutting-edge mechanics—bringing a world-class gaming experience straight to players’ fingertips.

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Booming Games continues to strengthen its global footprint, with this latest partnership reinforcing its position as a leading provider of innovative slot games in the UK and beyond.

Aaron Axisa, Head of Sales at Booming Games, said: ”We’re thrilled to partner with 32Red, a leading name in the UK gaming market. This collaboration allows us to bring our high-quality, innovative slots to a wider audience, and we’re confident that 32Red players will enjoy our engaging title,”

Allana Hart, Senior Casino Content Manager at 32Red, said: “We’re very pleased to partner with Booming Games and bring their high-quality content to our players. At 32Red, we’re always looking to enhance our offering with providers who share our commitment to excellence and innovation. This collaboration adds real value to our platform, and we look forward to seeing how our players engage with Booming’s impressive portfolio.”

Grace Media, the leading provider of white-label online gaming solutions, has partnered with Inter Group Partner Holding’s (IGP) bingo brands to deliver operational support across their UK portfolio.

The partnership will see Grace Media provide a range of solutions to IGP’s well-known UK-facing bingo brands, UK Bingo, Chitchat Bingo, Bogof Bingo, and Panda Bingo, the fastest-growing Bingo brand in the industry at the moment.

Grace Media will support the brands across CRM, compliance, payments, fraud protection and more, with a focus on enhancing the player experience and driving sustainable growth.

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Lars Söderlund, Business Director and Co-Founder of IGP, said: “Partnering with Grace Media gives us access to a proven operational engine with the expertise to elevate our UK bingo portfolio. Their track record speaks for itself, and we’re looking forward to working closely with the Grace Media team to take these brands to the next level.”

Grace Media Head of Revenue and Partnerships Chris Prentice said: “It’s fantastic to be welcoming IGP to the Grace Media network. We’re all about providing the support operators need to thrive in the UK market, and we’re confident our model will help IGP’s brands unlock new opportunities over the coming months and years.”

In February, Grace Media strengthened its leadership team with four senior appointments, including industry veterans James Goodliffe and Frazer McNaughton, and internal promotions for Chris Prentice and Gary Barber.

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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• Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

• Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

• Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

• £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

• Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,