LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club, branding the Premier League club’s training wear. The partnership, LeoVegas Group’s third Premier League partnership deal in just a week, will significantly boost the Group’s visibility and showcase its hero sportsbook brand BetMGM to millions of football fans across the world.

LeoVegas Group and Premier League club Tottenham Hotspur F.C. have today announced their new 3-year partnership deal that will see the Group’s newly launched sportsbook brands BetMGM become the men’s and women’s club’s Official Betting Partner, as well as the Official Front of Training Wear Partner of Tottenham Hotspur Football Club. As Official Partner, BetMGM will prominently feature on media backdrops and the men’s training kit during Premier League, domestic cup, and European fixtures. Additionally, the brand will be regularly highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, the largest club stadium in London, on stadium big screens, and on IPTV.

The partnership will enable increased awareness and reach of the Group’s sportsbook brand BetMGM, which was recently launched in the UK and the Netherlands. Customers and fans can expect to be included in exciting partnership events, including unique experiences for fans and giveaways.

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Sam Behar, UK Director BetMGM, said “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”  

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.

“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”

The new Premier League club deal marks LeoVegas Group’s third in a week, underscoring a significant milestone in the strategy to amplify its focus on sports. Over recent years, the Group has entered into several strategic partnerships, most recently with Wolverhampton Wanderers F.C. and Newcastle United F.C.

Spreadex has committed to making Sunderland AFC 2024-25 adult home shirts available to supporters without their front-of-shirt branding.

The UK-based financial trading and sports betting firm has been the Club’s principal partner since 2022 and they will continue to take pride of place on all men’s playing kits throughout the new campaign.

Following collaborative discussions with Spreadex throughout last season, fans will now have the option of purchasing 2024-25 adult home shirts without front-of-shirt branding.

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The Club’s principal partner recognises that for some people, gambling can become a problem, and they continue to be committed to providing safe and responsible gambling within a regulated environment.

Spreadex’s Head of Marketing, Andy MacKenzie, said: “We have a fantastic relationship with the Club and were only too happy to work on making some replica kits available to fans without our logo on the front. We appreciate some supporters may want the choice of having non-branded shirts to buy and are delighted to have been able to help make this happen. We look forward to continuing our support for the Club and fans with this initiative and in growing the partnership with continued competitions and giveaways to supporters throughout the season.”

The first milestone in a list of many! Rank UK is officially live with a number of Hacksaw Gaming titles ready for players to experience! With future prospects underway, this new pairing is already looking to be an exceptional one.

Wanted Dead or a Wild, Le Bandit, R.I.P City, Chaos Crew – all Hacksaw staple titles that are known for shaking up user experience and sparking the interest of players globally. These and more are now proudly featured for the next 4 weeks on the homepage of Rank UK’s platforms, showcasing our diverse universe of content!

Rank aims to deliver exciting and entertaining experiences in safe, sustainable and rewarding environments. Their mission aligns perfectly with that of Hacksaw’s. The goal of making waves within the remote gaming community, daring to disrupt and create content that provides a one of a kind experience for the Hacksaw community.

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Reflecting on this exciting endeavour, Rank spokesperson stated that “Hacksaw Gaming is launching with an exhilarating array of games, captivating themes, and thrilling gameplay. We’re not just launching slots; we’re unleashing a tidal wave of entertainment that will captivate players in the UK. Get ready to spin and experience the future of gaming like never before.”

Marcus Cordes, CEO of Hacksaw Gaming also shares Rank’s enthusiasm towards this new beginning. “Bringing our star titles to UK players will strengthen our Hacksaw community and continue to shake up the industry! A huge shout out to the dedication shown from both teams on this launch, a true testament to the determination of how we work here at Hacksaw Gaming.”

With whispers of a UK exclusive coming up very soon, you’re not going to want to take your eyes away from this new partnership.