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Flutter’s Sky Bet and EFL Launch Transformational “Building Foundations” Football Fund

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Flutter Entertainment’s leading UK sports betting brand Sky Bet, the title partner of the English Football League (EFL), and the EFL are launching the “Building Foundations” Fund to provide £6m of vital funding for community projects across England and Wales.

The “Building Foundations” Fund represents the largest multi-year sponsor-backed fund dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives.

From the current 2023/24 season, Sky Bet will invest £1 million per year into the Fund. A panel of industry experts, including Sky Bet ambassador Jeff Stelling, will agree the winning bids across a range of categories, such as improving local sporting facilities or promoting the physical and social benefits of the game. To mark the start of the “Building Foundations” Fund, Club Community Organisations (CCOs) at each of the 72 EFL Clubs will have the opportunity to spend an initial £10,000 grant.

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Dan Colton, Managing Director at Sky Bet, said: “We’re incredibly proud of our long-standing partnership with the EFL – it’s a relationship that has gone from strength to the strength over the past decade and we wanted to raise the bar further still with the ‘Building Foundations’ Fund. The Fund is a core pillar of our new agreement with the EFL and we’re very excited to see the impact the £6 million will have on such important projects across England and Wales.”

EFL chair Rick Parry said: “Unrestricted funding for community activity on this scale is hard to find and presents an exciting opportunity for EFL clubs to further enhance the impact in the areas they are located. We are extremely grateful to Sky Bet for its ongoing support to the professional game in this country and this new investment via the ‘Building Foundations’ Fund will create a long-lasting legacy for the EFL and Sky Bet partnership.”

Jeff Stelling, former Sky Sports Soccer Saturday lead presenter, said: “Everybody knows my love of the English Football League. I also know all too well how lower league clubs and the communities around them struggle for financial support. I’m delighted to play a part in the ‘Building Foundations’ Fund and I truly believe it presents a great opportunity to make a real difference.”

Former Leicester City, Liverpool and England star Emile Heskey joined Sky Bet Managing Director Dan Colton and EFL chair Rick Parry at Barnsley’s 3G pitch to meet participants from its walking football programme, an existing community scheme for over 35’s that will benefit from the 2023/24 funding.

Blackburn Rovers plan to use the initial £10,000 to grow its “Remember the Rovers” programme which holds weekly sessions at Ewood Park, bringing people living with dementia together, who may otherwise be in social isolation, through the power of footballing memories.

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eSports

Esports Charts partners with ESI Lisbon 2024

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The Esports Charts team is pleased to announce our strategic partnership with the ESI Lisbon event, organized by Esports Insider, a leading business events and media company. We invite you to visit our stand at the expo from September 23 to 25 to learn more about our products and services, and to engage with the team.

This partnership marks a significant opportunity for Esports Charts to connect with industry professionals and enthusiasts, showcasing our commitment to supporting the esports community. We look forward to fostering new relationships and exploring potential collaborations during the event.

Esports Charts will be represented by Sergii Rudenko, Head of Sales and Partnerships, and Bruno Reis, Sales and Partnerships Manager at Esports Charts.

Additionally, Sergii Rudenko will join a panel discussion, Building Blocks: Growing a Community and a Competitive Scene, which will take place on September 25 at 12:15 – 12:35 BST (15:15 – 15:35 GET). Together with other participants who will be unveiled shortly, he will discuss the nuances and challenges of building a dedicated gaming community, the difficulties sponsors deal with, and much more.

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ESI Lisbon, one of the biggest b2b events in esports, will take place at MEO Arena in Lisbon, Portugal. The venue will feature two stages for presentations and five zones for exhibitors, categorized into Esports, Tech, Publishers, Education, and Creator Economy. This three-day event will be packed with various activities and events, including a forum covering legal questions that affect the global esports industry and gatherings with leading figures in the esports industry, including tournament operators, teams, sponsors, and more.

The post Esports Charts partners with ESI Lisbon 2024 appeared first on European Gaming Industry News.

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Central Europe

MightyTips announces collaboration agreement with Merkur Bets

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MightyTips has announced a brand-new partnership with Merkur Bets targeting German-speaking bettors across Germany.

The move aims to expand the customer base for Merkur Bets, which is striving to build its position as a leading player in several Central European countries.

The exclusive partnership with the MightyTips platform – a tips and predictions hub – is hoped to boost acquisition rates in the region ahead of what is likely to be a busy conclusion to the summer.

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The Olympics, the new Bundesliga and Premier League season, and other major sporting events are to take centre stage, with more people than ever engaging with sports betting.

After ten years of operating as XTiP, a recent rebranding means it is now known as Merkur Bets. The sports betting experience has been modernised, as the website now provides an updated design, faster loading times, and enhanced user-friendly navigation.

The change was announced by operators Merkur Group earlier in the year and included a fresh logo and redesigned aesthetics across both its online and physical outlets.

Stefan Bruns, CEO of Online Gambling and Sports Betting at Merkur Group, cited it as a new beginning for the company: “The renaming of XTiP to Merkur Bets is not only a new beginning, it also offers the opportunity to establish a completely renewed approach to sports betting within the Merkur Group.”

Since 2013, Merkur Group has been one of the leading operators in Germany. Its origins stretch back to 1957, when it was founded as a family-owned business by Paul Gauselmann.

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Eugene Ravdin, MightyTips Communications and Marketing Manager said: “We are delighted to collaborate with Merkur Bets. They are one of the biggest betting companies in Europe and our services can further solidify their reputation as a leading player in this sector.”

Martin Collins, Head of Affiliates at Merkur Group added: “We are very pleased to continue our work with the MightyTips team. Both sides bring great knowledge to the table for our core markets, and we look forward to a long-term beneficial partnership.”

The post MightyTips announces collaboration agreement with Merkur Bets appeared first on European Gaming Industry News.

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GGPoker

GGPoker & Triton Poker Offer High-Roller And Super-High-Roller Events At 2024 WSOP Paradise

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GGPoker, the World’s Biggest Poker Room, and Triton Poker today unveil details of their partnership for the second iteration of the World Series of Poker® (WSOP) winter tournament series, WSOP Paradise. The live poker festival will take place from Dec. 6 to Dec. 19, 2024 at Atlantis Paradise Island in the Bahamas and feature the largest guarantee in live poker tournament history.

Following a well-received debut in 2023, this year’s WSOP Paradise festival will feature the most comprehensive set of high-roller and super-high-roller tournaments ever offered, now curated in partnership with industry leaders GGPoker and Triton Poker.

The Triton Millions event beginning on Dec. 7 is already highly anticipated; the playing field in this tournament will be evenly split between invited players (typically poker enthusiasts successful in business or entertainment) and their poker pro guests. Each pair of players will contribute $1,000,000 to the prize pool; $500,000 per participant. With a truly unique field, the clash of different playing styles in the Triton Millions will ensure excitement from start to finish.

The definitive headliner of WSOP Paradise will be the $25,000 buy-in No Limit Hold’em championship, which will have a historic $50,000,000 guarantee and be billed as the Super Main Event. Road to Paradise online qualifiers and tournament promotions will begin in the near future at GGPoker.

“This is one you can’t miss,” said Daniel Negreanu, GGPoker Global Ambassador. “There were a lot of learnings from year one and everything is going to be bigger and better. A 50 million guarantee in the Bahamas! Are these guys crazy?”

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“We are thrilled to showcase the Triton Series in the Bahamas for the first time, marking a significant milestone in our journey. This event brings us closer to North America, expanding our reach and allowing more poker enthusiasts to experience our unrivaled high-stakes format. Our partnership with GGPoker and WSOP further strengthens our commitment to delivering premier poker experiences. Hosting at the iconic Atlantis resort is an honour, as we set new benchmarks for poker tournaments and elevate the excitement and prestige of our events” adds Andy Wong, CEO of Triton Series.

The full WSOP Paradise 2024 daily events schedule will be announced later this year, along with details on complimentary hotel accommodations available through special GGPoker tournament packages. The festival organizers reserve the right to cancel, change, or modify the tournament or any tournament event, in part or in whole, without notice.

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