partnerships
Flutter’s Sky Bet and EFL Launch Transformational “Building Foundations” Football Fund
Flutter Entertainment’s leading UK sports betting brand Sky Bet, the title partner of the English Football League (EFL), and the EFL are launching the “Building Foundations” Fund to provide £6m of vital funding for community projects across England and Wales.
The “Building Foundations” Fund represents the largest multi-year sponsor-backed fund dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives.
From the current 2023/24 season, Sky Bet will invest £1 million per year into the Fund. A panel of industry experts, including Sky Bet ambassador Jeff Stelling, will agree the winning bids across a range of categories, such as improving local sporting facilities or promoting the physical and social benefits of the game. To mark the start of the “Building Foundations” Fund, Club Community Organisations (CCOs) at each of the 72 EFL Clubs will have the opportunity to spend an initial £10,000 grant.
Dan Colton, Managing Director at Sky Bet, said: “We’re incredibly proud of our long-standing partnership with the EFL – it’s a relationship that has gone from strength to the strength over the past decade and we wanted to raise the bar further still with the ‘Building Foundations’ Fund. The Fund is a core pillar of our new agreement with the EFL and we’re very excited to see the impact the £6 million will have on such important projects across England and Wales.”
EFL chair Rick Parry said: “Unrestricted funding for community activity on this scale is hard to find and presents an exciting opportunity for EFL clubs to further enhance the impact in the areas they are located. We are extremely grateful to Sky Bet for its ongoing support to the professional game in this country and this new investment via the ‘Building Foundations’ Fund will create a long-lasting legacy for the EFL and Sky Bet partnership.”
Jeff Stelling, former Sky Sports Soccer Saturday lead presenter, said: “Everybody knows my love of the English Football League. I also know all too well how lower league clubs and the communities around them struggle for financial support. I’m delighted to play a part in the ‘Building Foundations’ Fund and I truly believe it presents a great opportunity to make a real difference.”
Former Leicester City, Liverpool and England star Emile Heskey joined Sky Bet Managing Director Dan Colton and EFL chair Rick Parry at Barnsley’s 3G pitch to meet participants from its walking football programme, an existing community scheme for over 35’s that will benefit from the 2023/24 funding.
Blackburn Rovers plan to use the initial £10,000 to grow its “Remember the Rovers” programme which holds weekly sessions at Ewood Park, bringing people living with dementia together, who may otherwise be in social isolation, through the power of footballing memories.
partnership
SIS sponsors Confraternity Cup on Caribbean Classic day at Hipódromo Presidente Remón Racecourse
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, will sponsor the $100,000 Copa Confraternidad del Caribe on the Clásico Internacional del Caribe race day, the annual Caribbean nations thoroughbred championship day, held on December 10th at Hipódromo Presidente Remón in Panama City, Panama.
The Clásico day attracts the leading horses from Panama, Venezuela, Mexico, Puerto Rico, Colombia, Ecuador, and the Dominican Republic competing for more than $800,000 in prize money across six Grade 1 races.
The Grade 1 Copa Confraternidad del Caribe is the second most important race in the Caribbean series, which sees horses aged three and over run on the dirt over 1¼ miles.
The Clásico del Caribe (Caribbean Derby) for 3-year-olds is one of the region’s most revered races, where winning brings national pride and prestige. Panama leads the member nations with 15 winners, while Venezuela and Mexico are tied with 14 each in the 56-year history. Last year’s running held at Hipódromo La Rinconada in Caracas was won by Iniesta, who was an unbeaten colt from Mexico.
The host venue rotates between nations each year with Panama hosting for the first time since 2015. Founded in 1956, Hipódromo Presidente Remón is rich in history and is home to the famous Laffit Pincay Jr. Technical Jockey Training Academy, known as the “cradle of the best jockeys in the world.”
Top jockeys will ride on the card, including Irad Ortiz, Luis Sáez, Ricardo Santana, Paco Lopez, and Javier Castellano. Together, they have accumulated over $100 million in prize money this year. The legendary Laffit Pincay Jr. will be an honorary guest.
All international racing content supplied by SIS is made available as an end-to-end solution, with round-the-clock betting events incorporating live-streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices.
SIS delivers more than 35,000 live horse racing events annually, including over 150 race days from Panama and premium races from Argentina, Chile, Mexico, and Uruguay.
Michele Fischer, Vice President at SIS Content Services, said: “The Clásico del Caribe day is one of the biggest events on the Caribbean calendar, and its return to Panama this year promises to create an electric atmosphere. We are pleased to enhance our commitment to global racing by supporting this multinational race day.”
Carlos Alberto de Oliveira, Jr., COO at Hipódromo Presidente Remón Racecourse, said: “We are pleased to share the excitement of this year’s prestigious Clásico del Caribe in Panama.
“On this occasion, we will be awarding over $1,000,000.00 in prizes across 28 races, including 6 International Grade 1 Classics. Additionally on Saturday, we will be celebrating Mother’s Day Classics and Laffit Pincay Jr., along with the debut of students from our jockey technical academy, known as “the cradle of the best jockeys in the world.”
“It is an honor to have the ongoing support of SIS, our valuable partner, playing a key role in one of the most significant days in the Caribbean racing calendar. We deeply appreciate your support, which not only extends our horse racing to over 50 countries but also opens the door to future expansions.”
The upcoming Stryda VALORANT Nordic Clash Grand Finals promise an unforgettable experience thanks to their talented hosts. Nonno “Nymy” Rydgren, a well-know esports player and content creator for Fnatic Network, will team up with Melanie “Yuna” Hecht, the Captain & Flex IGL for Heat Esports, to guide viewers through the thrilling event.
Stryda VALORANT Nordic Clash is part of the VALORANT Championship Tour OFF//SEASON in partnership with Riot Games, and it’s open to all skill levels with a prize pool of $20,000. The Qualifiers are now over, and the Grand Finals are set for December 9th and 10th, with a live stream on Sunday, December 10th.
In an exclusive interview, Nymy and Yuna shared their journeys, memorable moments, team predictions, and advice for aspiring gamers. They also emphasized the importance of women in gaming and the potential for mixed-gender teams in esports.
Nymy encouraged female players: “Keep grinding, keep your mental up, keep pushing, and don’t give up. There are so many talented GC players out there and hopefully, in the future, we get to see mixed teams competing together. The GC scene is so wholesome and supportive which is lovely to see and experience.”
Yuna added, “Riot is doing a great job in supporting the game-changer scene. In the future, I can definitely see mixed teams too on VCT stages. For the lovely ladies, don’t give up, keep improving, go for your goals, get an aim routine, watch VODs and you will be able to play on stages with some practice.”
The Grand Finals promise exciting matches, featuring standout contenders like OnlyFins and Wintermint. Watch the action live on December 10, 2023, on the tournament’s Twitch channel. For highlights, visit their YouTube channel. Stay connected with the hosts here:
Nymy on Twitch and X (Ex Twitter)
Yuna on X (Ex Twitter)
About Stryda VALORANT Nordic Clash:
Esports powerhouse Stryda has again joined forces with RIOT Games to announce the Stryda VALORANT Nordic Clash championship. This much-anticipated tournament calls on gamers of all levels to showcase their skills against one another across the Nordic region.
NeoGames S.A subsidiary Pariplay® has gone live with Wizard Games content in the regulated market of Germany, through the country’s leading online lottery operator ZEAL.
A range of feature-rich and innovative slots from Pariplay®’s in-house studio Wizard Games will be made available to German players through the deal, starting with smash-hit flagship title Dragons of the North.
ZEAL is the leading online provider of state-licensed lottery products that operates through its B2C brands LOTTO24 and Tipp24. The company recently also branched out into virtual scratch cards and arcade-style releases via ZEAL Instant Games. ZEAL is renowned for offering users a seamless and personalised experience, with its original lottery products backed by outstanding customer service.
Further titles from the Wizard Games portfolio will be supplied to the operator in the coming months through Pariplay®’s Fusion®, further expanding the range of entertainment available for players in the potential-rich German market.
Pariplay®’s Fusion® offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.
Through the latest launch with ZEAL, Pariplay® has taken its latest step toward the long-term goal of becoming a leading content supplier worldwide, following a series of important deals to offer content from its Fusion platform.
Enrico Bradamante, Chief Commercial Officer at Pariplay, said: “The German market is one of strategic importance for Pariplay, as we continue to expand in regulated markets globally. ZEAL is one of the country’s leading lights and we can’t wait to see how Wizard Games content performs with its players.”
Julian Tietz, Managing Director, ZEAL Instant Games, said: “We are delighted to have another strong partner at our side in Pariplay®, with whom we can further expand our slots offering and strategically grow our business. Pariplay® is renowned as one of the industry’s premier providers and their popular content will help us to further engage with our diverse player base. Through our cooperation, we are proud to be the first operator to bring Wizard Games to the German Market.”
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