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Swedish Operator ATG Calls for Stronger Action Against Illegal Market

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Swedish gambling operator Aktiebolaget Trav och Galopp (ATG) has called for stronger action against the illegal market, with a new report claiming there has been another drop in the channelisation rate.

ATG’s Q1 report on the movement of players towards the legal market puts the channelisation rate at between 68% and 81%, a reduction from 69% to 82% in Q4 2023.

The report found that the unlicensed market in Sweden is worth between SEK3.7bn (£) and SEK7.4bn (£) per year and that website traffic to unlicensed operators has increased tenfold since 2019.

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None of the top 20 sites with the highest traffic during the quarter were included on the regulator’s prohibition list, ATG added, with 18 out of 20 using the same platform providers as licensed operators.

ATG CEO Hasse Lord Skarplöth labelled the developments “deeply concerning” and called for a rethink of the Swedish regulations on illegal gaming to make it illegal for unlicensed companies to operate in Sweden.

The current regulations make it illegal for unlicensed operators to market gaming products towards players.

Skarplöth said: “The prohibition on promotion and targeting criteria clearly do not serve as protection for the most vulnerable groups and to achieve good channelling.

“It is time to do exactly what the two latest inquiries by Håkan Hallstedt and Gunnar Larsson have proposed, namely to make it illegal to offer unlicensed gambling in Sweden regardless of targeting criteria.”

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The post Swedish Operator ATG Calls for Stronger Action Against Illegal Market appeared first on European Gaming Industry News.

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ELA Games Sustains Its Rapid Growth With Expansion Into the Swedish Market

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ELA Games, an innovative software development studio in the iGaming industry, announces its expansion into the Swedish market. The studio’s games are now available for Swedish players on four regional platforms:

  • Campobet.se
  • Betinia.se
  • Yoyocasino.se
  • Quickcasino,se

ELA Games’ titles balance player experiences and casino business performance with a data-backed game development approach and extensive industry knowledge. With high-quality design and innovative features, the studio helps drive growth in crucial metrics such as Gross Gaming Revenue (GGR) to help its partners succeed.

Five of ELA Games’ titles are fully licensed in the region:

  • Cash of Gods: A visually rich and immersive gaming experience.
  • It’s Shark Time!: A slot series with customisable and recognisable symbols and characters.
  • Lucky Dwarfs: A popular title among players and streamers for its intuitive gameplay.
  • Scarab Wheel: A game with immersive aesthetics and engaging mechanics.

As part of the strategic partnerships with the above brands, ELA Games will gain a significant foothold in Sweden, reaching a new player base. In turn, the platforms can access the studio’s innovative, data-backed games that drive performance.

Yaroslav Soloshenko, ELA Games’ Business Development Manager, commented, “Our entry into the Swedish market is a significant development for our company as we increase our global presence. We’re excited to see our games’ impact on the region and how we can develop more market-specific titles for players. Sweden is a crucial market for us as we continue to grow, and we have extensive plans to solidify ourselves as the leading software developer for casinos and players in the region.”

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Hat-trick of new BOS members – Myntet Ltd new member of BOS

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The Swedish Trade Association for Online Gambling (BOS) has appointed Myntet Ltd as new member of the association. Myntet operates on the Swedish Gambling market under the trademark Klirr.com. Myntet Ltd holds a Swedish gambling license.

This is the third gambling company within a week to become new member of BOS.

“We are so happy to welcome Myntet Ltd to BOS. Myntet is run by entrepreneurs who have established one successful gambling company after another in the Swedish gambling market. BOS is inspired by the entrepreneurial ability of the founders, and it is important that entrepreneurship and innovation are enabled within the Swedish licensing system. We look forward to working with those parts of the gambling market even more in the future.

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With the election of Myntet Ltd, BOS also notes three new members within a single week. It is a hat-trick that gives energy for current and future challenges in the Swedish gambling market”, says Gustaf Hoffstedt, secretary general, BOS.

“We see the strength in speaking with one single voice from the industry towards the gambling authority, the government and other important stakeholders in the gambling market. We are happy to contribute to this through our membership in BOS”, says Johan Königslehner, Myntet Ltd.

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SkillOnNet Ltd new member of BOS

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The Swedish Trade Association for Online Gambling (BOS) has appointed SkillOnNet Ltd as new member of the association. SkillOnNet holds 12 licenses across the world and operates on the Swedish Gambling market under several trademarks, among them multiple awards winning online casino PlayOJO and Casino RedKings. SkillOnNet Ltd holds a Swedish gambling license.

SkillOnNet is the second gambling company within a week to become a member of BOS.

“Whether the gambling market in Sweden will be sustainable in the long term or not will largely be determined by whether the industry succeeds in speaking with a united voice. Then both authorities and legislators listen. If we are to succeed in this, we must represent as many licensed gambling companies as possible. It is therefore with great pleasure that I note that SkillOnNet has been accepted as the association’s latest member. I am sure that we will have a fruitful exchange between them and the association, says Gustaf Hoffstedt, secretary general, BOS.

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“We are delighted to join BOS, which will enable us to play a part in shaping the future of the Swedish gambling market. At SkillOnNet, we are committed to providing a safe, responsible, and entertaining gaming experience while supporting a well-regulated industry. Collaboration between operators, regulators, and policymakers is key to ensuring a healthy market that benefits both players and operators alike. We really look forward to working alongside BOS and its members to help drive positive developments in the Swedish online gaming sector, says Maor Nutkevitch, Head of Corporate Development, SkillOnNet.

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