GeoComply Data Reveals Strong Growth Heading into Super Bowl Sunday

Are you ready for the biggest Super Bowl yet? We are—and the data* backs it up. Legal sports betting continues to grow at an unprecedented pace, and this year’s NFL season has been no exception.

During the 2024/25 NFL season, active sports betting accounts surged 20.2% compared to last season. The expansion of regulated betting markets is bringing more fans into the legal ecosystem.

Looking Ahead: The Biggest Super Bowl Yet?

This year’s NFL season sets the stage for record-breaking Super Bowl engagement.
The numbers don’t lie—sports fans are betting on the future of regulated sports betting.

Stay tuned! After the Big Game on Sunday, we’ll be sharing exclusive insights into Super Bowl betting trends and engagement.

*Active accounts is based on GeoComply’s aggregated user data for its US sportsbook customers in regulated states during the NFL regular season. The data does not include Florida.