nVenue’s Live Micro-betting Markets to be Offered Through Sportradar’s Unified Odds Feed

nVenue, a leading global provider of live and micro-betting solutions, announced that it will deliver its specialized live betting markets to operators and platforms in the US and internationally via Sportradar’s Unified Odds Feed – delivering the most robust set of live and micro-betting options for U.S. sports.

nVenue’s enterprise platform, powered by machine learning and artificial intelligence, processes trillions of game and player data points in real-time to deliver an unrivaled volume of new live betting markets to operators with sub-second latency throughSpotrading’s Unified Odds Feed. Sportradar’s Unified Odds Feed provides harmonized sports betting data, simplified integration, and accelerated data transmission to increase efficiency and flexibility in trading.

“Our expertise in ML/AI automation and sports betting provides global sportsbooks with the deepest set of markets for U.S. sports with customizable margins and curated bet feeds. The combination of nVenue’s advanced technology with Sportradar’s global reach will usher in a new era of live, in-play betting,” nVenue Co-Founder and CEO Kelly Pracht said.

The company focuses on delivering markets for major U.S. sports, including MLB, NBA, NFL, and NASCAR to date. Additional sports are to be announced for 2025.

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Quinton Singleton, COO of nVenue, said: “Our collaboration with Sportradar will enable operators and platforms to leverage our market-leading technology to shift the industry towards live betting as the majority share of betting on U.S. sports.”